Nitin Batra 
For a health food store looking to enhance their campaign targeting shoppers who spend the most and achieve the top transaction return on ad spend, you should utilize custom bidding in Display & Video 360.
For a client launching a new line of snowboards who wants to use Google Audiences without restricting campaign performance, they should use optimized targeting within Display & Video 360 to reach the right audience.
A marketer looking to advertise a new spa package via Google Audiences without having their targeting restrict performance should implement optimized targeting in Display & Video 360 to reach the correct audience.
To advertise your sports apparel company’s new sneaker collection without restricting performance, you should implement optimized targeting within Display & Video 360 to reach the correct audience.
If your customer is planning to use optimized targeting for their specialty tea launch campaign next quarter, you can describe it as an audience expansion solution that utilizes Google AI to go beyond manually selected audiences.
You can explain to your gourmet pet-food distributor client that optimized targeting is an audience expansion solution utilizing Google AI to go beyond manually selected audiences to enhance their launch campaign.
If your coworker asks about optimized targeting, you could explain that it is an audience expansion solution that uses Google AI to extend reach beyond manually selected audiences.
The reason your colleague isn’t finding any significant results from the Brand Lift Study (BLS) for his client’s new audio ad Programmatic Guaranteed deal in Display & Video 360 is that Brand Lift can’t be measured for Programmatic Guaranteed deals.
If your client developed new audio ads for their department store and launched a Programmatic Guaranteed deal to support them, but didn’t see any significant results in their Brand Lift Study in Display & Video 360, it is because Programmatic Guaranteed deals cannot measure Brand Lift.
If you’re checking your client’s Brand Lift Study (BLS) in Display & Video 360 for a recently launched Programmatic Guaranteed deal and find no significant results, it’s because Brand Lift cannot be measured for Programmatic Guaranteed deals.
If a Programmatic Guaranteed deal with a major clothing line was scheduled to go live today but no impressions or spend were recorded in Display & Video 360, the first step to take in the Deal Troubleshooter is to ensure that incoming bid requests are checked.
If a Programmatic Guaranteed deal with a top sports brand was supposed to go live today but no impressions or spend are showing in Display & Video 360, the first thing you should do within the Deal Troubleshooter is check for incoming bid requests.
If your outerwear company’s Programmatic Guaranteed deal didn’t run any impressions or record any spend upon launch, the first step after deciding to use the Deal Troubleshooter should be to check for incoming bid requests.
If you notice that a Programmatic Guaranteed deal in Display & Video 360 under-delivered last week, the first thing you should do is use the Deal Troubleshooter to determine why this happened.
To figure out why the Programmatic Guaranteed deal for a specialty foods business under-delivered in Display & Video 360 last week, the first step is to use the Deal Troubleshooter.
If you notice that a Programmatic Guaranteed deal in Display & Video 360 under-delivered last week, the first step you should take is to use the Deal Troubleshooter.
In Display & Video 360, you would use the Intelligence Panel if you’re running a campaign and want to see which insertion order is under-pacing.
The Intelligence Panel in Display & Video 360 proves valuable in a campaign by allowing users to see which insertion order is under-pacing.
Display & Video 360’s Intelligence Panel would be particularly useful for seeing which insertion order is under-pacing in a campaign.
For a furniture manufacturer launching a new summer campaign for their latest outdoor furniture collection and looking to increase sales with an immersive 3D format using existing 3D furniture models, the Swirl ad format should be used.
For an athletic shoe company launching a holiday campaign featuring both existing products and a newly designed running shoe with an immersive 3D format, the Swirl ad format in Display & Video 360 is the recommended choice.
For launching a campaign for a new car model with an immersive 3D format utilizing existing 3D car models, you should use the Swirl ad format in Display & Video 360.
An advantage of using Google Analytics 4 (GA4) for your sneaker customer is that it helps automate workflows in tracking the conversions of their new basketball sneaker release and integrating this data with Search Ads 360.
One significant benefit of using Google Analytics 4 (GA4) to pass data back to Search Ads 360 for clients is that it automates workflows.
Search Ads 360 is a marketing management tool that enables you to manage, automate, and optimize your search engine marketing campaigns in real time and at scale.
You should tell your bridal design client that their Search Ads 360 campaign can have only one bid strategy.
Each Search Ads 360 campaign can have only one bid strategy.
A Search Ads 360 campaign can only have one bid strategy set for it.
Your retail client can link only one Facebook account to Search Ads 360 at a time.
Search Ads 360 can be linked to only one Facebook account at a time.
For a global beverage retailer whose top goal is brand exposure, the brand strategy they should implement in Search Ads 360 is impression share.
For your client who designs sneakers and prioritizes brand exposure, in Search Ads 360, you should set up an impression share brand strategy.
If your customer’s main goal is brand exposure, in Search Ads 360, they would set up an impression share brand strategy.
To find more information about conversions within the Floodlight column of Search Ads 360, you should set up custom metrics.
To determine which yoga pants are driving the most sales for your athleisure client, you’d set up custom metrics in the Floodlight column of Search Ads 360.
To find out which yoga pants drive the most sales for your athleisure brand customer in Search Ads 360, they should set up custom metrics in a Floodlight column.
Search Ads 360 might be defaulting to the previously generated basic linear attribution model for tracking conversions, as opposed to the data-driven attribution model set up last week, because the number of clicks and conversions falls below the data requirements.
Search Ads 360 might start defaulting to a previously generated basic linear attribution model instead of using the data-driven model set up last week because the number of clicks and conversions falls below the data requirements.
If Search Ads 360 is defaulting to a basic linear attribution model instead of the data-driven model you set up last week, it could be explained by saying that the number of clicks and conversions falls below the data requirements.
To access reporting that reflects how your business organization was set up in a Search Ads 360 campaign, you should set up custom dimensions within your account.
If your customer wants to delve deeper into their Search Ads 360 campaign and view reporting based on their business organization’s setup, they need to have custom dimensions set up within their account.
For your client, a jewelry designer who wants to view their Search Ads 360 campaign and understand the reporting setup for their business, they’d need to set up custom dimensions in their account.
The tool in Search Ads 360 that allows you to plan, budget, manage your spend, and understand your campaign’s success is the Performance Center.
For your luxury retail client who wants to plan, budget, manage spend, and understand their campaign’s success in Search Ads 360, they should use the Performance Center.
If you want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360, you would use the Performance Center.
To assist your customer in allocating their quarterly budget across each product and their Search Ads 360 campaigns, you should go to the Performance Center within Search Ads 360.
To determine how to allocate a quarterly budget across each product and each campaign, within Search Ads 360, you’d look in the Performance Center.
To decide how to allocate your quarterly budget across each product and across each of your campaigns in Search Ads 360, you should look in the Performance Center.
If your customer’s business objective is to maximize conversions at a specific target spend, their Search Ads 360 bidding strategy should be budget bid strategies for conversions.
To maximize conversions at a specific target spend in Search Ads 360, you should use budget bid strategies for conversions.
If you have a set budget for a campaign and aim to achieve a good return on investment (ROI), in Search Ads 360’s Performance Center, you should set up a budget bid strategy.
To achieve a decent return on investment (ROI) with a limited budget for their campaign, your client should set up a budget bid strategy within the Performance Center of Search Ads 360.
If you have a specific amount of money to spend on a campaign in the Performance Center of Search Ads 360 and are aiming for a decent return on investment (ROI), you should set up a budget bid strategy.
For a sports equipment brand wanting to understand post-basketball transaction activities on their site to identify cross-sell opportunities for their next campaigns, they should turn to conversion cart data within Search Ads 360.
Within Search Ads 360, conversion cart data is the tool that can show what happens after transactions occur on a site, helping to find cross-sell opportunities and determine types of additional products for upcoming campaigns.
To learn what happens after transactions on your site and identify cross-sell opportunities for your next campaign in Search Ads 360, you should look at conversion cart data.
The Google products that integrate with Search Ads 360, as required by your client, are Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.
Search Ads 360 can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.
Search Ads 360 can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.
If you’re trying to create automated rules in Search Ads 360 for all the campaigns linked to your agency but can’t see all of them, one reason could be that some accounts are managed within manager accounts and you only have submanager account access.
If your client is unable to see all their campaigns while trying to create automated rules in Search Ads 360 for their agency, it might be because some accounts are managed within manager accounts, and they only have submanager account access.
One reason your advertising agency customer might not be able to see all their campaigns in Search Ads 360 when trying to create automated rules is that some accounts are managed within manager accounts, and they have submanager account access.
As a rental car provider using feed data to structure your Search Ads 360 campaign and aiming to highlight competitive travel prices, the pricing option available through feeds is the average price for each route.
For your airline customer who is using feed data to structure their Search Ads 360 campaign templates and wants to highlight competitive flight prices, the available pricing options through feeds are the average price for each route.
From your client, a national airline provider using feed data in Search Ads 360, the available pricing options they can highlight in their campaign are the average price for each route.
For your customer who makes designer T-shirts and is using custom columns to assess their new line of celebrity-inspired shirts in Search Ads 360, a custom column lets them access conversion for any formula.
Within Search Ads 360, a custom column allows you to access conversion for any formula.
A custom column in Search Ads 360 allows your gourmet pet food company customer to access specific conversion actions for any formula they create.
For your retail client who wants to define and view specific parts of their Google Ads data in Search Ads 360, they should use custom formula and custom conversion columns.
To define and view specific parts of Google Ads data in Search Ads 360, you’d use custom formula columns and custom conversion columns.
If your agency client inquires about the products currently compatible with Google Ads auction-time bidding in Search Ads 360, you should inform them that the compatible products are Shopping, Performance Max, and Search.
The products currently compatible with Google Ads auction-time bidding in Search Ads 360 for your textiles designer customer are Shopping, Performance Max, and Search.
The products currently compatible with Google Ads auction-time bidding in Search Ads 360 are Shopping, Performance Max, and Search campaigns.
To provide your client with an overview of their Search Ads 360 performance within a customized date range, you should share with them the Report Editor.
For a beverage customer who wants to share insights across multiple teams within the company, the Report Editor in Search Ads 360 should be used to share information across users.
Within Search Ads 360, Report Editor is the tool that allows you to share insights across multiple teams or users.
If you’re reviewing your campaign and want to see an overview of its performance within a customized date range in Search Ads 360, you’d look in Report Editor.
To share insights across multiple users and teams within your company using Search Ads 360, you would use Report Editor.
To report on search campaigns that aren’t directly supported by Search Ads 360, you should create an engine track account.
To report on search campaigns that aren’t directly supported by Search Ads 360, you should create an engine track account.
For an accessories designer needing to report on search campaigns not directly supported by Search Ads 360, the recommended account to create is an engine track account.
If you’re encountering an error when reviewing specific bid strategy performance in custom columns within Search Ads 360, it is because bid strategy performance metrics are not reported in custom columns.
If after setting a target return on ad spend (tROAS) bid strategy in Search Ads 360 you observe limited consistency and minimal automation in the strategy’s progress, it’s likely because the evaluation began too early, between one to two weeks after launch.
Considering making optimizations to a newly launched bid strategy within your Search Ads 360 campaign should be done during weeks two to three, assuming there’s no conversion delay.
If there’s no conversion delay in your customer’s Search Ads 360 campaign, you would make optimizations to their recently launched bid strategy during weeks two to three.
When advising your footwear apparel client on when to make optimizations to their newly launched bid strategy in their Search Ads 360 campaign, you would suggest they consider making changes during weeks two to three, assuming there’s no conversion delay.
If your business goal is to understand how long it takes users to purchase your product after selecting your ad, the metric you should follow in Search Ads 360 is conversion delay.
When setting up a bid strategy in Search Ads 360 and your customer’s main business goal is to determine the time it takes for a user to purchase a pair of socks after clicking on an ad, the important metric for them to follow is conversion delay.
When setting up a bid strategy in Search Ads 360 and your customer’s main business goal is to determine the time it takes for a user to purchase a pair of socks after clicking on an ad, the important metric for them to follow is conversion delay.
The three key functionalities provided by Search Ads 360 are granular insights across an account; the ability to create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offering deep integrations across other Google products to streamline workflows.
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