To find more information about conversions within the Floodlight column of Search Ads 360, you should set up custom metrics.
- You should set up budget bid strategies.
- You should set up custom variables.
- You should set up conversion cart data.
- You should set up custom metrics.
The correct answer is: You should set up custom metrics
Explanation: To find more information about conversions within the Floodlight column of Search Ads 360, you should set up custom metrics.
A metric is a quantitative measurement (sales and website visits) that can be aggregated.
Use custom metrics from a Floodlight column to report purchase details to see which products in your inventory drive sales.
Custom metrics in a Floodlight column are pivotal for gaining in-depth insights into conversions. These metrics offer quantitative measurements like sales and website visits that can be aggregated for detailed analysis. By implementing custom metrics, you can accurately track and report purchase details. This setup enables you to identify which specific products in your inventory are driving sales. Such detailed reporting is crucial for understanding customer behavior and preferences, and it helps in making informed decisions for inventory management and marketing strategies.
Chapter 15: Gain Insights with Floodlight Variables