For a global beverage retailer whose top goal is brand exposure, the brand strategy they should implement in Search Ads 360 is impression share.
- Return on investment (ROI)
- Total number of clicks
- Return on ad spend (ROAS)
- Impression share
The correct answer is: Impression share
Explanation: When the primary aim is to elevate brand visibility, especially on the Search Network, Target Impression Share is a strategic choice. This bid strategy is engineered to automatically adjust your bids to meet your impression share objectives, aiming to place your ad at the most prominent positions on the search results page — whether that’s the absolute top, top, or anywhere on the page. Available as a standard strategy for individual campaigns in Google Ads client accounts or as a portfolio strategy across multiple campaigns for all client accounts, Target Impression Share works to ensure that your ads achieve the visibility required to maximize brand exposure. By utilizing this strategy, your customer’s brand is more likely to capture attention, thereby enhancing its presence in the market.
Read more here: https://support.google.com/sa360/answer/9915292