To achieve a decent return on investment (ROI) with a limited budget for their campaign, your client should set up a budget bid strategy within the Performance Center of Search Ads 360.
- Conversion cart data
- Data-driven attribution
- Google Ads auction-time bidding
- Budget bid strategy
The correct answer is: Budget bid strategy
Detailed Answer: In situations where there is a specific budget constraint, implementing a budget bid strategy in the Performance Center of Search Ads 360 is key. This strategy should ideally be enabled at the start of a campaign plan or when creating it. The budget bid strategy is designed to automatically optimize the campaign spend towards key metrics defined in the performance plan. For instance, if the focus is on accumulating clicks, the strategy will optimize the budget to achieve the maximum number of clicks at the lowest possible average cost per click, considering the allocated budget and the campaign’s duration. If the key metric is Target CPA (Cost-per-action), the objective shifts to maximizing conversions. Alternatively, if revenue generation is the goal, then the strategy will focus on achieving a targeted Return on Ad Spend (ROAS). This approach ensures effective use of the available budget while aiming to deliver the best possible ROI.
Chapter 4: Maximize Performance with Bid Strategies