For launching a campaign for a new car model with an immersive 3D format utilizing existing 3D car models, you should use the Swirl ad format in Display & Video 360.
- Flipbook
- Native
- Parallax
- Swirl
The correct answer is: Swirl
Explanation: Swirl is a cutting-edge 3D immersive display format optimized for the mobile web and accessible through Display & Video 360. It allows users to interact with 3D objects within the ad unit, offering the capability to rotate and examine the product from every angle and zoom in for detailed views. This interactive experience significantly enhances engagement, contributing to increased brand awareness and lift. To create Swirl ads, the assets must be developed in Google Web Designer, incorporating the 3D models of the car. These ads are then uploaded to Display & Video 360 for distribution across Google Ad Manager publishers, ensuring a wide-reaching and impactful campaign for the new car model.
Read more here: https://support.google.com/displayvideo/answer/9309834
Chapter 15: Create Responsive and Data-Driven Ads