To report on search campaigns that aren’t directly supported by Search Ads 360, you should create an engine track account.
- Submanager account
- Manager account
- Campaign account
- Engine track account
The correct answer is: Engine track account
Explanation: In situations where Search Ads 360 is used with certain types of search engines that support the reporting of Floodlight conversions and the uploading of performance metrics but do not provide functionalities for creating or managing campaigns, an engine track account becomes necessary. This type of account is specifically designed for integrating and reporting on search engines not directly managed within Search Ads 360. It allows for comprehensive monitoring and analysis of search campaign data, ensuring that all aspects of search campaign performance are effectively tracked, even when direct campaign management is not available through the platform.
Chapter 14: Expand Measurement in Search Ads 360
Read more here: https://support.google.com/sa360/answer/14310592