Adwords Fundamental - SCHOOL4SEO

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts

When building a keyword list for a Display Network campaign, you should do which of the following

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Tom wants to promote his windshield repair company’s emergency service by reaching people right

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices

An advertiser should group their campaigns by:

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Which statistic indicates how often a click has led to a conversion?

You can use audience targeting to show your ads to:

You would choose to advertise on the Google Display Network if you wanted to:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites

By monitoring ad campaign performance, an advertiser may obtain the information needed to

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

Which targeting option can help you reach people who’ve previously visited your website?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

Which client would you advise to use radius targeting?

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Higher Quality Scores typically result in:

One of your clients wants to know why a campaign went over the specified daily budget several days in a row

What is a conversion?

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Which campaign type would an advertiser use to target users searching on Google.com?

What is the Google Network?

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

A standard Google Ads text ad is made up of:

How much are you charged for a click on your AdWords ad?

Which two bidding strategies can boost brand awareness and recognition?

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve

Which of the following items is not a component of Quality Score?

Maximum cost-per-click (max. CPC) bid is not a component of quality score.

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

What report can help you identify opportunities to improve your keywords and ads?

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

How are rich media ads different from other ad formats?

Why should you link your client’s Google Ads account to Search Console?

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Which delivery type shows your ads at an even pace throughout the day?

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her AdWords keywords?

What does a high Quality Score indicate?

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?

How are manual extensions different from automatic extensions?

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

Which of these metrics is especially important to clients who are running a branding campaign?

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if h

You would advise a client that’s launching a new product line to advertise on the Display Network because she can

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal?

Which is a benefit of advertising online?

Each campaign in your Google Ads account should have a single:

What happens as a result of a search campaign consistently meeting its daily budget?

Which is a benefit of advertising online with Google Ads?

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

When someone clicks your ad, the actual amount you’re charged will be:

On the Google Display Network, your ad is eligible to show on a webpage if your:

Which client would you advise to advertise on the Google Search Network?

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

What’s the benefit of having multiple ads in an ad group?

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

You would choose to advertise on the Google Search Network if you wanted to:

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and

You can use Keyword Planner to identify:

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.

Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs.

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

What happens when a campaign consistently meets its average daily budget

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?