Adwords Fundamental

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts? Pause your clients’ campaigns and recreate them in your manager acccount Use your clients’ sign-in information to access and manage the accounts Link the client accounts to your My Client Center (MCC) manager account Consolidate the … Read more

When building a keyword list for a Display Network campaign, you should do which of the following: Use Display Campaign Optimizer to identify new keywords Only include exact match keywords Only use Keyword Planner to identify new keywords Include keywords that are related to the websites your customers visit Correct answer is: Include keywords that … Read more

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: create a different ad for each keyword create multiple ads for each keyword only create one ad that’s relevant to all keywords create … Read more

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers? Use the Auction insights report to show how often his ads rank higher in search results than those of other … Read more

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely cost-per-click … Read more

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the benefits of running Specific terms about the shoe brand and model your client is selling … Read more

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) Correct answer is: Cost-per-acquisition (CPA) Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Tracy, a pizzeria owner, Should use Cost-per-acquisition … Read more

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit? “Search Network with Display Select” “Shopping” “Search Network only” “Display Network only” Correct answer is: “Search Network only” Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee … Read more

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices? Mobile bid adjustments Target return on ad spend (ROAS) Target search page location flexible bidding strategy Cost-per-acquisition (CPA) Correct answer is: Mobile bid adjustments Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate … Read more

An advertiser should group their campaigns by: type of product or service number of keywords maximum cost-per-click (CPC) bids number of ad groups per campaign Correct answer is: type of product or service Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: An advertiser should group … Read more