Adwords Fundamental

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts? Pause your clients’ campaigns and recreate them in your manager acccount Use your clients’ sign-in information to access and manage the accounts Link the client accounts to your My Client Center (MCC) manager account Consolidate the … Read more

When building a keyword list for a Display Network campaign, you should do which of the following: Use Display Campaign Optimizer to identify new keywords Only include exact match keywords Only use Keyword Planner to identify new keywords Include keywords that are related to the websites your customers visit Correct answer is: Include keywords that … Read more

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: create a different ad for each keyword create multiple ads for each keyword only create one ad that’s relevant to all keywords create … Read more

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers? Use the Auction insights report to show how often his ads rank higher in search results than those of other … Read more

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely cost-per-click … Read more

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the benefits of running Specific terms about the shoe brand and model your client is selling … Read more

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) Correct answer is: Cost-per-acquisition (CPA) Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Tracy, a pizzeria owner, Should use Cost-per-acquisition … Read more

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit? “Search Network with Display Select” “Shopping” “Search Network only” “Display Network only” Correct answer is: “Search Network only” Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee … Read more

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices? Mobile bid adjustments Target return on ad spend (ROAS) Target search page location flexible bidding strategy Cost-per-acquisition (CPA) Correct answer is: Mobile bid adjustments Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate … Read more

An advertiser should group their campaigns by: type of product or service number of keywords maximum cost-per-click (CPC) bids number of ad groups per campaign Correct answer is: type of product or service Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: An advertiser should group … Read more

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? Device targeting Audience targeting Location targeting Keyword targeting Correct answer is: Location targeting Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: An … Read more

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) Search terms Clickthrough rate (CTR) Clicks Impressions Correct answers are: Clickthrough rate (CTR) Clicks Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for … Read more

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).(Select All Correct Responses) Whether or not the ad actually shows How quickly your landing page will load once a user clicks on the ad The design of the ad, including font and color The ad’s … Read more

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Online advertising is always less expensive than traditional media Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once … Read more

Which statistic indicates how often a click has led to a conversion? Cost-per-conversion Clickthrough rate (CTR) Conversion rate Converted clicks Correct answer is: Conversion rate Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Conversion ratestatistic indicates how often a click has led to a conversion. … Read more

You can use audience targeting to show your ads to: specific websites, based on specific interests groups of websites, based on specific interests specific groups of people, based on their interests specific groups of people, based on their location Correct answer is: specific groups of people, based on their interests Google Fundamental Exam – All Q&As … Read more

You would choose to advertise on the Google Display Network if you wanted to: show ads to people on non-Google search sites show ads on Google Maps show ads on websites related to your business show ads on Google Shopping Correct answer is: show ads on websites related to your business Google Fundamental Exam – All … Read more

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it: measures trends relating to the search terms people have used before seeing your ad focuses on getting customers to complete an online purchase shows you which ads lead to customer actions that have value for your business automatically gives … Read more

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords? Google Ads only shows an ad for keywords with proper spelling and plural forms Your keyword list would be disapproved based on Google’s advertising policies Google Ads can automatically include these variations for you Broad match … Read more

Your ad can show on the Google Search Network when someone searches for terms that are similar to your: Keywords Placements Website Ad text Correct answer is: Keywords Explanation: Your ad can be shown on the Search Network when someone searches for terms that are similar to your keyword. This is how search network campaign … Read more

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking? Topic targeting Placement targeting Location targeting Intuitive targeting Correct answer is: Topic targeting Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 … Read more

By monitoring ad campaign performance, an advertiser may obtain the information needed to: create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations compare campaign performance to that of individual competitors determine if campaigns are meeting overall marketing and conversion goals Correct answer is: determine if campaigns … Read more

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads? Add search terms that are not leading to many clicks as negative keywords Add sitelinks to your ads to make them even more prominent Make sure all … Read more

Which targeting option can help you reach people who’ve previously visited your website? Device targeting Demographic targeting Remarketing Interest category targeting Correct answer is: Remarketing Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Remarketing targeting option can help you reach people who’ve previously visited your … Read more

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her? $5 $2 There is no minimum $100.00 Correct answer is: There is no minimum Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: … Read more

Which client would you advise to use radius targeting? Luis, whose e-commerce business delivers nationwide Denise, whose service can reach customers within 30 miles Christopher, who wants to promote his new product in select cities Mabel, who wants to exclude her ads from certain cities Correct answer is: Denise, whose service can reach customers within … Read more

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?99 The profit derived from a paid click The bids of the next closest advertiser The average profit per conversion The Quality Score of the keyword Correct answer is: The profit … Read more

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do? They should use device targeting They should use placement targeting They should use location targeting They should create remarketing lists for search ads Correct answer is: They should create remarketing lists for search ads Google … Read more

Higher Quality Scores typically result in:86 higher costs and lower ad positions lower costs and better ad positions less overall impressions faster delivery of daily budget Correct Answer: lower costs and better ad positions Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Higher Quality Scores … Read more

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? Google Ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to … Read more

A conversion is: When someone reaches your landing page after clicking your ad or video Any interaction with your ad that can be measured, like watching a video for a certain length of time By definition when someone makes a purchase after clicking on your ad An action defined as valuable to your business that … Read more

Susan’s Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account? Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats. Create one … Read more

Which campaign type would an advertiser use to target users searching on Google.com? “Search Network with Display opt-in” ”Video campaign” “Display Network” “Search Network” Correct answer is: “Search Network” Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: In a Search campaign, your ads can appear … Read more

What is the Google Network? The collective term for Google’s professional support staff that can answer your AdWords questions 24/7. A network of partner websites that will show your AdWords ad. A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear. The term that embodies all of the places … Read more

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her? Shopping Ads can only appear on retail websites. Shopping ads can only show on pre-roll video ads on YouTube Shopping ads can appear on Google Search partner websites like YouTube Shopping Ads can only appear on Google.com Correct … Read more

A standard Google Ads text ad is made up of: a display URL and description text a headline, image, and description text a headline and description text a headline, a display URL, and description text Correct answer is: a headline, a display URL, and description text Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% … Read more

How much are you charged for a click on your AdWords ad? You’re charged only the minimum amount needed to maintain your ad’s position. You’re charged $0.01 for every click. You’re charged the full amount you bid. You’re charged 10 cents more than the next highest bid. Correct answer is: You’re charged only the minimum … Read more

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)(Select All Correct Responses) Cost-per-view (CPV) Cost-per-acquisition (CPA) Cost-per-click (CPC) Cost-per-thousand viewable impressions (vCPM) Correct answers are: Cost-per-view (CPV) Cost-per-thousand viewable impressions (vCPM) Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: CPV and vCPM, … Read more

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay? $2 $1.24 $1 $1.26 Correct answer is: $1.26 Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: If you bid $2 for a click and the next highest … Read more

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords? Create new ad groups with several keyword match types Create new ad groups with related keywords grouped together Remove half of the keywords … Read more

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? How much you’ve spent on the campaign compared to the value of leads generated You can’t calculate return … Read more

Why might you use the “Search Network campaigns with Display opt-in” campaign type? You can use one budget to advertise on the Search Network and Display Network Your ads only show on the first page of search results You can pick the exact websites where you want your ad to show Your video ads can … Read more

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve? Clickthrough rate (CTR) Converted clicks Impressions Conversion rate Correct answer is: Clickthrough rate (CTR) Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to … Read more

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit? “Search Network with Display opt-in” “Search Network” ”Shopping” “Display Network” Correct answer is: “Display Network” Google Fundamental Exam – All Q&As … Read more

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Improve Quality Score and increase cost-per-click (CPC) Decrease cost-per-click (CPC) and increase daily budget Decrease cost-per-click (CPC) and decrease daily budget Improve Quality Score and decrease cost-per-click (CPC) Correct answer is: Improve Quality … Read more

Which of the following items is not a component of Quality Score? Landing page experience Maximum cost-per-click (max. CPC) bid Ad relevance Expected clickthrough rate (CTR) Correct answer is: Maximum cost-per-click (max. CPC) bid Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Maximum cost-per-click (max. … Read more

Which targeting option should an advertiser use when trying to reach 25-30 year old males? Interest category targeting Demographic targeting Contextual targeting Keyword targeting Correct answer is: Demographic targeting Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: An advertiser who is trying to reach 25-30 … Read more

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone? Search terms report Impressions Reach and frequency Conversion tracking Correct answer is: Conversion tracking Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% … Read more

What report can help you identify opportunities to improve your keywords and ads? Time segmentation report Auction insights report Search terms report Paid & organic report Correct answer is: Search terms report Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Search terms report can help … Read more

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations? Create two separate ad groups, each targeting one of these locations. None of the above. AdWords can’t target users in specific locations. Create two separate campaigns, each targeting one of these locations. … Read more

How are rich media ads different from other ad formats? They are displayed on the Search Network They are a type of text ad They are static image ads They are ads with animation or other types of motion Correct answer is: They are ads with animation or other types of motion Google Fundamental Exam – … Read more

Why should you link your client’s Google Ads account to Search Console? See how your ads performed when triggered by actual searches See how often your ads rank higher in search results than those of other advertisers See if people reach your client’s website via ads or organic search results See which campaigns have the … Read more

What value is used to determine whether your ad will show on a page and, if so, the ad’s position? Quality Factor Ad Rank Quality Score Ad Score Correct answer is: Ad Rank Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Ad Rankvalue is used … Read more

Which delivery type shows your ads at an even pace throughout the day? Accelerated delivery Standard delivery Delayed delivery Optimized delivery Correct answer is: Standard delivery Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Standard delivery type shows your ads at an even pace throughout … Read more

Paige’s Pet Store is deciding on keywords for a new Google As campaign. How should Paige set up her AdWords keywords? Use negative keywords for terms that are related to pets and animals. Use general keywords to reach a specific audience. Bundle similar keywords together in one ad group based on common themes. Use the … Read more

What does a high Quality Score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are relevant and useful to a viewer. You have been an AdWords user for a long time. Your ad relevance and landing page are below average. Correct answer is: Your ad and landing … Read more

An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? Shopping ads Ads with extensions Video ads Image ads Correct answer is: Ads with extensions Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to … Read more

How are manual extensions different from automatic extensions? Automatic extensions require setup. Manual extensions do not. Manual extensions require you to fill out additional information. Automatic extensions do not. Manual extensions cost more than automatic extensions There is only one type of manual extension but many types of automatic extensions Correct Answer is: Manual extensions … Read more

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses: sitelink extensions previous visit extensions callout extensions location extensions Correct answer is: sitelink extensions Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: you … Read more

Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost-per-click (avg. CPC) Impressions Phone call conversions Correct answer is: Impressions Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Impressions metric is especially important to clients … Read more

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network? CPM bids are effectively converted to CPC bids Ads using CPC bids are not allowed to compete on the Display Network CPC and CPM bids only compete against bids of the same type CPC bids are effectively converted to … Read more

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)? Number of clicks on her ads and costs to … Read more

✅✅?You would advise a client that’s launching a new product line to advertise on the Display Network because she can: reach people who are interested in similar products use text ads that encourage people to call her business use text ads that encourage people to visit her website reach people who are searching for her … Read more

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?61 A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action like “Visit our gym now” Add a promotion like “20% off fitness classes” Add a call-to-action like “Sign up for a free … Read more

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit? Test different cost-per-click (CPC) bids Test only one version of your ad text Lower the cost-per-click (CPC) bids and increase the budget Delete keywords that are … Read more

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal? Google’s Search Network will help her target people who are more likely to download her app She can use keywords like “mobile app” to target people who are more likely … Read more

Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website Correct answer is: Reach people who are likely interested in what you’re advertising Google Fundamental Exam – All … Read more

Each campaign in your Google Ads account should have a single: maximum cost-per-click (max. CPC) bid landing page business goal ad group Correct answer is: business goal Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Each campaign in your Google Ads account should have a … Read more

What happens as a result of a search campaign consistently meeting its daily budget? Accelerated ad delivery Higher average cost-per-clicks (CPCs) Fewer sites targeted at once Missed potential ad impressions Correct answer is: Missed potential ad impressions Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: … Read more

Which is a benefit of advertising online with Google Ads? Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers can choose how many times their ad should show during the day Advertisers pay the same amount every time someone clicks their ad Advertisers can pay to always show … Read more

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Add new relevant keywords and remove keywords with low clickthrough rate (CTR) Increase bids for ads with the lowest average position and clickthrough rate (CTR) Increase … Read more

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account? Set a daily budget of $20 … Read more

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by: creating ads that include terms or phrases people are searching for creating relevant ads and keywords, but not using ad extensions creating ads that link to a generic landing page creating high-quality ads and landing page/ creating relevant … Read more

When someone clicks your ad, the actual amount you’re charged will be: The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater … Read more

Which client would you advise to advertise on the Google Search Network?39 Jim, who wants to reach people on social networks interested in poetry Suzy, who wants to reach people browsing travel websites about China Bill, who wants to reach people looking for plumbing services Carol, who wants to reach people watching YouTube videos Correct … Read more

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Make sure the landing page is closely related to the ad Increase the average daily budget for the campaign Broaden the list of keywords to reach more potential customers Increase the … Read more

What’s the benefit of having multiple ads in an ad group? AdWords will automatically match each ad to the keywords it’s most relevant to Ads are only eligible to show ad extensions if there are more than one ad in that group Ads are only eligible to show at the top of the page if … Read more

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? “Display Network only – All features” “Display Network only – Remarketing” “Search Network with Display Select – All features” … Read more

You would choose to advertise on the Google Search Network if you wanted to: reach customers browsing websites related to your business reach customers while they’re searching for your products or services choose the types of websites where you want your ads to show choose from a range of ad formats, like video and image … Read more

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Use a location bid adjustment to increase bids for customers in Tokyo Create a separate ad group to target ads and bids for Tokyo Use the … Read more

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers? Create a campaign with ads and keywords written in French Create a campaign targeting Paris and languages other than French … Read more

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? Use target search page location to help get your client’s ads to the top of mobile search page results Set a mobile bid adjustment … Read more

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords Create campaigns based on the structure of his client’s website Create one campaign with a broad selection of … Read more

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies AdWords policies can help web user distinguish between ads and search results AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users AdWords policies can … Read more

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:52 the daily budget you’ve set your historical conversion rate the expected impact of extensions and other ad formats the search ranking of your website Correct answer is: the expected impact of extensions … Read more

You can use Keyword Planner to identify:64 the number of negative keywords you should add the amount of traffic potential keywords you might get which text ads are performing best based on your keywords webpages where your ad can appear based on your keywords Correct answer is: the amount of traffic potential keywords you might … Read more

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads? Maximize clicks Enhance cost-per-click (CPC) Target return on ad spend (ROAS) Target search page location Correct answer … Read more

Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people? Remarketing Keywords Topics Placements Correct answer is: Placements Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use … Read more

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? Include call-to-actions, such as “Find the nearest location” Information about Italian food in the description Use the same headline and description as other advertisers An exclamation point … Read more

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) Correct answer is: Cost-per-acquisition (CPA) Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Sara should useCost-per-acquisition (CPA) … Read more

What happens when a campaign consistently meets its average daily budget?3 Ads in that campaign will stop showing for the rest of the billing cycle Average cost-per-click (CPC) bids will be lowered Your budget is automatically adjusted Ads in that campaign will show less often than they could Correct answer is: Ads in that campaign … Read more

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how: they perceive her products likely they are to become a regular customer they interact with her website likely they are to click her ads Correct answer is: they interact with her website Google Fundamental Exam – All … Read more

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?47 01 5 51 1 Correct answer is: 51 Google Fundamental Exam – All Q&As *Updated … Read more

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target? Create multiple ad groups that target different devices, and monitor the results Set up an … Read more

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads Increase cost-per-click (CPC) bids and experiment with … Read more

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?10 Add the terms as exact match keywords Add the terms as phrase match keywords Add the terms as negative keywords Add … Read more

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:94 based on how much your product is worth 50% of how much your product is worth the same amount as the profit generated by your product the … Read more

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA) Correct answer is: Maximize Clicks Google Fundamental Exam – All Q&As *Updated … Read more

What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks You can break up keywords and ads into related themes You can set different budgets for each ad group You can pause specific keywords if they are not performing well Correct answer is: Break up keywords and … Read more

How can you see if people are searching for your client’s services during the early morning and evening hours? Monitor reach and frequency data Run a keyword diagnosis Segment performance statistics by time Run a search terms report Correct answer is: Segment performance statistics by time Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% … Read more

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Increase the maximum cost-per-click (CPC) bid Change the ad delivery method from “Accelerated” to “Standard” Lower the daily budget amount Pause the campaign to stop showing ads and accruing costs … Read more

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except: Undo and redo multiple changes while editing his campaigns Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign … Read more

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?1 Dynamic Search Ads Ecommerce tracking Remarketing Conversion tracking Correct answer is: Remarketing Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: You client should use … Read more

In order to appeal to customers on mobile devices, it’s important to:36 Send users to a video-based landing page Send users to a mobile-friendly landing page Avoid using ad extensions include your phone number as your display URL Correct answer is: Send users to a mobile-friendly landing page Google Fundamental Exam – All Q&As *Updated on … Read more

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad? A page with information on instrument rentals and a contact form His homepage, with links to instrument sales, rentals, and music lessons A page with information on music lessons … Read more

which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings Location extensions Sitelink extensions Previous visits extensions Correct answer is: Location extensions Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: For an advertiser having a chain of local … Read more

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Reach and frequency data Cost-per-thousand-impressions (CPM) bidding Call extensions Placement targeting Correct answer is: Call extensions Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% … Read more

Why would an advertiser use sitelinks? To showcase customer reviews with high-quality survey data To let customers click a button to call the business To show a link that sends people to the app store or starts downloading an app To give customers quick access to multiple pages of an advertiser’s website Correct Answer is: … Read more

Your client wants to improve her ad position. What would you recommend?7 Improve the ad quality and increase bid amount Add more keywords and increase daily budget Improve Quality Score and decrease bid amount Make the ad headline longer and more descriptive Correct answer is: Improve the ad quality and increase bid amount Google Fundamental … Read more

What bidding strategy should you use to maximize the number of visitors to your website? Cost-per-click (CPC) Cost-per-view (CPV) Cost-per-thousand viewable impressions (vCPM) Cost-per-acquisition (CPA) Correct answer is: Cost-per-click (CPC) Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Cost-per-click (CPC)bidding strategy you should use to … Read more

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2 Increase the daily budget and add text ads with clear call-to-actions like “Buy now” Use a balanced combination of broad-, exact-, and phrase-matched keywords Add affinity audiences targeting people interested in green … Read more

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean? Karen’s ads often show below her organic results for the search query People who see Karen’s site in relevant organic search results often click through to her … Read more

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Change the ad delivery method from “Standard” to “Accelerated” Segment her campaign performance by time of day Increase her daily budget Change the ad delivery method from “Accelerated” to “Standard” Correct answer is: Change the … Read more

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use: Negative match keywords Broad match keywords Exact match keywords Phrase match keywords Correct answer is: Exact match keywords Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 … Read more

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him: show ads when someone searches for dance classes match his ad text to what people are searching pick the most popular keywords for his campaign show ads on dance websites and YouTube videos Correct answer is: show … Read more

Your ad can show to a potential customers when your targeted language matches: the customer’s browser setting the customer’s Google interface language setting the customer’s operating system language the language of websites a user visits most often Correct Answer is: the customer’s Google interface language setting Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% … Read more

How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent your ad from showing for search terms that you don’t want. They can only be used for ads on the Display Network. They can increase your costs. Correct answer is: They prevent your … Read more

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget? $5 $2.50 $10 $25 Correct answer is: $10 Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: If your cost-per-click is $0.05 … Read more

What’s one of the main benefits of using ad extensions? Extensions increase your reach by showing your ad on more advertising networks Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent Extensions provide additional information to make your ads more relevant to customers Extensions are automated so you don’t have … Read more

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again Modify the ad associated with that keyword to direct to a highly-relevant landing page Increase … Read more

Negative keywords can help advertisers better target their ads by: A) reducing their campaign’s daily budget recommendations B) raising the average position of their ads C) increasing the number of relevant Display Network placements D) reducing the number of irrelevant clicks Correct answer is: D) reducing the number of irrelevant clicks Google Fundamental Exam – All … Read more

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? It encourages people using mobile devices to install your app It lets people who see your ad get directions to your store on Google … Read more

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment Include … Read more

You can use Display Planner to: see how other advertisers perform on websites where you want your ad to appear compare how your current Display Network campaign could perform on websites you’d like to target see ways to reach your target audience based on your keywords, website, or interest categories see which image and text … Read more

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games? App promotion ads Shopping Ad/Product Listing Ad Image ads Sitelink extensions Correct answer is: Shopping Ad Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 … Read more

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? Use the Search terms report to see the termspeople were searching for when her ad was shown. Use the Auction insights report to … Read more

Which is a benefit of advertising online with Google Ads?   Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers can choose how many times their ad should show during the day Advertisers pay the same amount every time someone clicks their ad Advertisers can pay to always … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] What does “converted clicks” measure?91 The total number of clicks within your chosen conversion window The total number of conversions divided by the total number of clicks The total number of clicks that led to a … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] Conversion Optimiser can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] You can use Display Planner to: see which images and text ads within your campaign are performing best on the specific websites you are targeting run a report to determine which keywords are most likely to … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad? Replace the existing landing page with the new one and compare this month’s data to … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] Keyword Planner can help you build a new Search Network campaign by:68 organizing potential placements into ad groups suggesting landing pages for your ads multiplying keyword lists together creating new ads based on your keywords Correct … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit? “Display Network only – All features” … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?81 It lets people … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] What’s a reason to use the “Search Network with Display Select” campaign type? Your ads only show on the first page search results You can pick the exact websites where you want your ad to show … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your: traffic estimates for placement ideas historical conversion rate estimates for your … Read more

[box] Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam [/box] When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? Cost-per-thousand impressions (CPM) Cost-per-acquisition … Read more