Adwords Fundamental

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely cost-per-click … Read more

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment Include … Read more

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads? Add search terms that are not leading to many clicks as negative keywords Add sitelinks to your ads to make them even more prominent Make sure all … Read more

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her? $5 $2 There is no minimum $100.00 Correct answer is: There is no minimum Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: … Read more

Which is a benefit of advertising online with Google Ads? Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers can choose how many times their ad should show during the day Advertisers pay the same amount every time someone clicks their ad Advertisers can pay to always show … Read more

You can use Display Planner to: see how other advertisers perform on websites where you want your ad to appear compare how your current Display Network campaign could perform on websites you’d like to target see ways to reach your target audience based on your keywords, website, or interest categories see which image and text … Read more

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV) Cost-per-thousand-impressions (CPM) Cost-per-click (CPC) Cost-per-acquisition (CPA) Correct answer is: Cost-per-acquisition (CPA) Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% Moneyback Guarantee *100% Legitimate to use for Exam Explanation: Target CPA is an automated bid strategy that … Read more

Target CPA bidding can help drive conversions by using your conversion history and:ORTarget cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely cost-per-acquisition (CPA) … Read more

By monitoring ad campaign performance, an advertiser may obtain the information needed to: create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations compare campaign performance to that of individual competitors determine if campaigns are meeting overall marketing and conversion goals Correct answer is: determine if campaigns … Read more

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? Google Ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to … Read more