For a health food store looking to enhance their campaign targeting shoppers who spend the most and achieve the top transaction return on ad spend, you should utilize custom bidding in Display & Video 360.
- Maximize clicks
- Active View
- Maximize conversions
- Custom bidding
The correct answer is: Custom bidding
Explanation: Custom bidding offers a sophisticated approach by integrating your unique business insights with Google’s AI technology to optimize campaign performance towards specific objectives. This strategy is particularly effective for focusing on high-value conversion events or impression signals that directly contribute to maximizing return on ad spend. With custom bidding, you can tailor your bids based on data from Floodlight events, custom Floodlight variables, Google Analytics goals, and various impression signals, ensuring that your campaign efficiently targets and engages the most valuable shoppers for the health food store.
Chapter 2: Get to Know Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9723477