Last Updated on 6 days by School4Seo Team
If a Programmatic Guaranteed deal with a top sports brand was supposed to go live today but no impressions or spend are showing in Display & Video 360, the first thing you should do within the Deal Troubleshooter is check for incoming bid requests.
- Check for potential reach issues.
- Check the line item for potential targeting issues.
- Check that your deal complies with publishers.
- Check for incoming bid requests.
The correct answer is: Check for incoming bid requests
Explanation: Check for incoming bid requests is the first step in the Deal Troubleshooter.
Programmatic Guaranteed deals require bid requests to be sent from the publisher to Display & Video 360. If no bid requests are received, no impressions can be served. This issue indicates a potential problem with the publisher’s setup or the deal configuration. Verifying bid requests confirms the deal is properly connected and that the publisher is sending the necessary signals. This initial step helps identify whether the issue lies with the publisher’s side or within your DV360 setup.
Ensuring that bid requests are actually coming in is crucial for diagnosing why a deal hasn’t started delivering as expected. This step helps identify if the issue lies at the very beginning of the ad delivery process.
Read more here: https://support.google.com/displayvideo/answer/6292894