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App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

You should use diverse creatives in content, theme, length, and orientation to achieve strong results the. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.

You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

You’re creating a Discovery campaign and need to choose images that help generate leads for the whale-watching tour company, you should choose the images of tourists enjoying their tour in scenic locations.

You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. You should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.

You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

Text is an important input. Writing effective headlines and descriptions for app campaigns. Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

What’s the difference between traditional and emerging story arcs?

The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching. This is the difference between an emerging story arc and a traditional story arc.

You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

If You have assets like brand images, text, and logos available, the Video Creation Tools in Google Ads would enable you to launch your first video ad using these assets even If You’re planning on launching a video campaign or video ad for the first time for your retail business.

You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to achieve this?

If you’ve identified important audiences that have a high rate of conversion from your existing video ads, also want to boost conversion rates further, you should use Google’s experimentation tool. This tool test multiple creatives against one important audience segment.