To determine how to allocate a quarterly budget across each product and each campaign, within Search Ads 360, you’d look in the Performance Center.
- You’d look in Experience Hub.
- You’d look in Overview page.
- You’d look in Reports.
- You’d look in Performance Center.
The correct answer is: You’d look in Performance Center
Detailed Answer: The Performance Center in Search Ads 360 is a crucial tool for advertisers managing strict budgets, whether these are client-provided or set by their own management. It’s especially useful for those handling annual budgets segmented into quarterly or monthly allocations. The Performance Center acts as an end-to-end solution for budget management, reporting, and optimization. This comprehensive tool aids in the planning and activation of budgets, offering detailed insights and analytics. It enables advertisers to strategically distribute their budget across different products and campaigns, aligning expenditure with marketing goals and ensuring effective utilization of budget for each quarter.
Chapter 5: Explore Search Ads 360 Performance Center
Read more here: https://support.google.com/sa360/answer/10058344