Within Search Ads 360, conversion cart data is the tool that can show what happens after transactions occur on a site, helping to find cross-sell opportunities and determine types of additional products for upcoming campaigns.
- Data-driven attribution
- Custom floodlight variables
- Budget bid strategies
- Conversion cart data
The correct answer is: Conversion cart data
Detailed Answer: Conversion with Cart Data in Search Ads 360 leverages your Merchant Center feed to provide comprehensive information about products at the point of purchase, including details like color and material. This tool is essential for identifying cross-sell opportunities. For instance, if certain products are popular, you can tailor your ad copy to suggest compatible products as cross-sells. Alternatively, if your goal is to boost sales of specific items, you can identify well-selling compatible products and use them to suggest cross-sells in your advertising. Utilizing conversion cart data enables a strategic approach to advertising, aligning your campaigns with customer purchase behaviors and enhancing the potential for cross-selling in your upcoming campaigns.
Chapter 15: Gain Insights with Floodlight Variables