Home » Display & Video 360 Certification Exam
The is an advertisement

Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?

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For reporting the number of site visits following ad clicks in Display & Video 360, the counter tag is the appropriate Floodlight tag to use.

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The is an advertisement

You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?

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To report on the frequency of site visits following user interaction with your ads in Display & Video 360, a counter tag is the recommended Floodlight tag to utilize.

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The is an advertisement

Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

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For a sports retailer launching a new basketball sneaker and aiming to track site visits after viewing the sneaker ad, a Floodlight counter tag is the ideal tool to provide this information.

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The is an advertisement

You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?

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If you’re aiming to change the end date for multiple line items in a Display & Video 360 campaign through bulk edits using structured data files (SDFs), the initial step you should take is to download an SDF from Display & Video 360.

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The is an advertisement

What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?

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To initiate the process of changing the end date for multiple line items using structured data files (SDFs) for bulk edits in Display & Video 360, your first step should be to download a structured data file from Display & Video 360.

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The is an advertisement

You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?

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To modify the end date for multiple line items in a Display & Video 360 campaign through bulk editing with structured data files (SDFs), the initial step is to download a structured data file from Display & Video 360.

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The is an advertisement

You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?

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For a pet supply business looking to track customers who initially saw an ad on a tablet and then made purchases from their laptop computers, cross-environment conversions is the appropriate measurement type to use.

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The is an advertisement

You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

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For a car manufacturer interested in tracking users who initially saw their ad on mobile devices and later purchased cars from desktop computers, cross-environment conversions is the Display & Video 360 measurement that should be reviewed.

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The is an advertisement

A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?

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For a clothing company interested in tracking shoppers who first saw their ad on a mobile app and then made a purchase using their personal tablet, the appropriate Display & Video 360 measurement to use is cross-environment conversions.

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The is an advertisement

Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?

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For a campaign advertising a new summer fragrance with several native video ads, a Display line item should be created in Display & Video 360.

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The is an advertisement

Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?

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For a campaign promoting a new musical with several native video ads, the correct Display & Video 360 line item type to use is a Display line item.

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The is an advertisement

To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?

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To effectively promote an upcoming product launch with multiple native video ads, the appropriate line item type to utilize in Display & Video 360 is a Display line item.

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The is an advertisement

While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

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To ensure the ad for the new brand of organic dog food is shown only to customers interested in purchasing that type of product, “You should use custom intent audience” in Display & Video 360.

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The is an advertisement

Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

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To ensure the ad for the new line of step-through model bicycles is shown to interested buyers, “Custom intent audiences” should be utilized.

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The is an advertisement

Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?

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To target customers interested in a new line of high-end watches with interchangeable faux-leather straps, “Use custom intent audience” is the strategy you should employ in Display & Video 360.

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The is an advertisement

You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type. What strategy should you use?

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To optimize a Display & Video 360 campaign based on a single conversion type, you should use the “Maximize conversions” strategy.

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The is an advertisement

While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?

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For optimizing bids in a Display & Video 360 campaign based on a single conversion type, the “Use Maximize conversions” bidding strategy is the appropriate choice.

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The is an advertisement

To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?

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To optimize a Display & Video 360 campaign’s bids focusing on a single conversion type, the “Maximize conversions” bidding strategy should be selected.

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The is an advertisement

In which Display & Video 360 scenario should a marketer use inventory packages?

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In Display & Video 360, a marketer should use inventory packages when a client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.

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The is an advertisement

In what Display & Video 360 scenario does it make sense to use inventory packages?

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Using inventory packages in Display & Video 360 is sensible for a scenario where a shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.

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The is an advertisement

Within Display & Video 360, what’s a good use case for inventory packages?

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A good use case for inventory packages within Display & Video 360 is when a cosmetics brand is launching a new line of bronzers for summer and wants to execute non-guaranteed inventory with multiple beauty publishers.

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The is an advertisement

Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

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For identifying which 30-second promo video for your client’s documentary film is watched to the end most often, you should use the “Optimize for completions” video creative optimization in Display & Video 360.

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The is an advertisement

Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?

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For determining which 30-second video promoting your company’s new restaurant opening is watched to the end most often, you should utilize the “Optimize for completions” video creative optimization in Display & Video 360.

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The is an advertisement

A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

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To identify and prioritize the ad that viewers watch to the end most often for promoting a new novel with four unique 30-second videos, you would use the “Optimize for completions” type of video creative optimization in Display & Video 360.

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The is an advertisement

For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?

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To identify the total number of engaged users for a connected TV (CTV) campaign within Display & Video 360, you should consult the Reach Overlap report.

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The is an advertisement

During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?

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To learn the total number of engaged users during the analysis of your connected TV (CTV) campaign in Display & Video 360, you should use the Reach Overlap report.

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The is an advertisement

While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

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To find the total number of engaged users in a connected TV (CTV) campaign within Display & Video 360, you should use the Reach Overlap report.

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The is an advertisement

You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. Within Display & Video 360, what could the potential issue be?

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A potential issue with the campaign could be that one of the source files is in WAV format.

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The is an advertisement

Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?

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The difference between Display & Video 360 blocklists and sensitive categories is that blocklists can be modified by the advertiser, while sensitive categories cannot be altered.

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The is an advertisement

The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?

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The difference between Display & Video 360 blocklists and sensitive categories is that blocklists can be edited and customized, whereas sensitive categories are pre-set by the system and cannot be modified.

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The is an advertisement

What statement correctly describes the difference between Display & Video 360 blocklists and sensitive categories?

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The difference between Display & Video 360 blocklists and sensitive categories lies in their customizability; blocklists can be tailored by advertisers, whereas sensitive categories are fixed and cannot be altered.

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The is an advertisement

Within Display & Video 360, what distinguishes blocklists from sensitive categories?

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In Display & Video 360, blocklists are modifiable, while sensitive categories are not.

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The is an advertisement

What statement describes the difference between blocklists and sensitive categories in Display & Video 360?

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In Display & Video 360, the difference between blocklists and sensitive categories is that blocklists are modifiable by advertisers, whereas sensitive categories cannot be modified.

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The is an advertisement

Who should begin the deal negotiation for exchanges integrated with deal sync in Display & Video 360?

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In Display & Video 360, deal negotiation for exchanges integrated with deal sync should be initiated by advertisers.

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The is an advertisement

Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell him about it?

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For launching Display & Video 360 deal negotiations for exchanges integrated with deal sync, the responsibility falls on the advertisers.

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The is an advertisement

Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

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To launch Display & Video 360 deal negotiations for exchanges integrated with deal sync, a global over-the-counter body-care brand should do it via advertisers.

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The is an advertisement

You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?

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In a second-price auction for inventory within Display & Video 360, if you’re the highest bidder at $10 and the second-highest bid is $6, you will pay $6.01 for these impressions.

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The is an advertisement

You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

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In a second-price auction for sports inventory within Display & Video 360, if you’re the highest bidder at $5.00 and the second-highest bid is $4.00, you will pay $4.01 for these impressions.

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The is an advertisement

You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?

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If you win a second-price auction in Display & Video 360 with a bid of $12, and the second-highest bid is $8, you will pay $8.01 for these impressions.

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The is an advertisement

You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?

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If you enter a fixed first-price auction within Display & Video 360 and are the highest bidder at $10, you will pay $10.00 for the impressions.

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The is an advertisement

Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?

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If your colleague is the highest bidder in a fixed first-price auction within Display & Video 360, with a bid of $15 for inventory impressions, they will be charged exactly $15.00 for those impressions.

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The is an advertisement

You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?

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In a fixed first-price auction within Display & Video 360, if you have the highest bid at $25 for inventory impressions, you will pay the exact amount of your bid, which is $25.00.

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The is an advertisement

What happens if an advertiser’s bid isn’t the highest in a private auction?

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In a private auction, if an advertiser does not submit the highest bid, they will not win the impressions; these are awarded to the advertiser with the highest bid.

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The is an advertisement

If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

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If an advertiser is outbid in a private auction, the impressions are awarded to the advertiser who has placed the highest bid.

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The is an advertisement

You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?

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The issue here is that once a line item has been created in Display & Video 360 with specific targeting parameters, such as mobile in-app targeting, it cannot be altered at the insertion order level.

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The is an advertisement

While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?

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If your jewelry designer client’s Display & Video 360 campaign continues to target mobile in-app users despite removing this targeting at the insertion order level, it is because existing line item targeting cannot be altered at the insertion order level.

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The is an advertisement

Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?

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If a line item in Display & Video 360 was inadvertently set to target mobile in-app and is still doing so despite corrections at the insertion order level, it may be because line item targeting cannot be overridden or modified at the insertion order level.

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The is an advertisement

As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?

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To align all advertising materials with company brand guidelines in Display & Video 360, the highest account hierarchy level to configure would be “Partner & Advertiser.”

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The is an advertisement

Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?

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When setting up universal brand controls across all products in Display & Video 360, the highest level in the account settings hierarchy to use is “Partner & Advertiser.”

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The is an advertisement

Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?

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To ensure universal brand controls consistent with brand guidelines across all products, the “Partner & Advertiser” level is the highest level within the Display & Video 360 account settings hierarchy that should be selected.

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The is an advertisement

How can you perform a bulk creatives upload in Display & Video 360?

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To perform a bulk creatives upload in Display & Video 360, you can use a spreadsheet template, the Display & Video 360 API, or upload the creatives directly into Display & Video 360.

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The is an advertisement

How should you tell an advertiser to do a bulk creatives upload in Display & Video 360?

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Advertisers should use a spreadsheet template, the Display & Video 360 API, or directly upload the creatives to Display & Video 360 for bulk creative uploads.

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The is an advertisement

To perform a bulk creatives upload in Display & Video 360, what should you do?

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To conduct a bulk upload of creatives in Display & Video 360, you should either utilize the Display & Video 360 API, employ a spreadsheet template, or directly upload the creatives into Display & Video 360.

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The is an advertisement

Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

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To track how many mobile views your ad has received since launching your campaign last week, you would use the Report module in Display & Video 360.

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The is an advertisement

You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?

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For insights into the number of mobile views your ad has received, the Report module in Display & Video 360 is where you should look.

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The is an advertisement

You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has currently received?

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To track the number of mobile views your ad has received, you should look into the Report module within Display & Video 360.

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The is an advertisement

Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?

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For a company running a sporting goods campaign with several Programmatic Guaranteed deals frequency managed at the campaign level, discovering that two deals passed on 10,000 bid requests can have a significant impact on the campaign strategy.

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The is an advertisement

Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

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In an activewear marketing strategy utilizing several Programmatic Guaranteed deals with frequency management at the campaign level in Display & Video 360, observing that one of the deals passed on 10,000 bid requests signifies the opportunity to reinvest your budget to target new users.

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The is an advertisement

You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?

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When running a shape-wear product campaign with Programmatic Guaranteed deals frequency managed at the campaign level in Display & Video 360, noticing that one of the deals passed on 10,000 bid requests indicates that you can now reinvest your budget to reach new users.

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The is an advertisement

In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

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The is an advertisement

For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?

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For campaigns in Display & Video 360, the frequently available creative dimensions for mobile in-app inventory are 320×50, 320×480, 300×250, 728×90, and 768×1024.

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The is an advertisement

What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?

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The frequently available creative dimensions for mobile in-app inventory in Display & Video 360 are 320×50, 320×480, 300×250, 728×90, and 768×1024.

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The is an advertisement

At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?

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Frequency management across multiple publishers within Programmatic Guaranteed deals in Display & Video 360 should be configured at the campaign level.

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The is an advertisement

If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your Display & Video 360 account settings?

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To effectively manage frequency across Programmatic Guaranteed deals with various publishers, this setting should be configured at the campaign level within your Display & Video 360 account settings.

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The is an advertisement

Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?

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To ensure the advertisement leading to the most purchases for new video game modules is shown more frequently than less performing ads, the recommended Display & Video 360 creative optimization technique is to optimize for conversions.

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The is an advertisement

A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

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For a soft drink company launching new flavors with separate display ads for each, I recommend using “Optimize for conversions” in Display & Video 360 for their creative optimization.

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The is an advertisement

Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

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For a client launching a new generation of mobile phones with separate display ads for each model, utilizing “Optimize for conversions” in Display & Video 360 would best achieve the goal of showing the highest-performing ad more often.

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The is an advertisement

Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?

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Your colleague should utilize the reach planning tool in Display & Video 360 to understand campaign exposure for the adult demographic of 18 to 64 years old.

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The is an advertisement

A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?

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For a campaign aimed at teens and young adults between 13 to 26 years old for a new gaming computer, the reach planning tool in Display & Video 360 should be used to understand campaign exposure for that demographic.

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The is an advertisement

You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

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To understand campaign exposure for the demographic of adults aged 18-34 for a new TV show, you can utilize the reach planning tool in Display & Video 360.

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The is an advertisement

Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

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Display & Video 360’s Marketplace is a valuable resource for accessing premium inventory for both mobile web and mobile in-app platforms.

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The is an advertisement

Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?

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Display & Video 360’s Marketplace is an effective tool for uncovering premium inventory tailored to both mobile web and mobile in-app advertising needs.

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The is an advertisement

Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

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The is an advertisement

When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?

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In Display & Video 360, Marketplace is utilized to access premium inventory tailored for mobile in-app and mobile web advertising.

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The is an advertisement

Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?

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The error your colleague is encountering while uploading structured data files (SDFs) into Display & Video 360 for the outerwear campaign is likely due to the incorporation of both line item and insertion order data within a single SDF.

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The is an advertisement

Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causing that error?

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Upon reviewing the structured data files (SDFs) for the campaign update, the error is likely due to the presence of both line item and insertion order rows within a single SDF.

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The is an advertisement

You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?

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If you’re encountering an error while uploading structured data files (SDFs) to update a large campaign in Display & Video 360, it’s likely because the SDF contains both line item and insertion order rows within a single file.

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The is an advertisement

What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?

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The Display & Video 360 format that mandates publishers to configure their ad creative in alignment with their site’s aesthetics is native ads.

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The is an advertisement

What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?

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The Display & Video 360 ad format that necessitates publishers to adjust the creative to align with their site’s aesthetics is native ads.

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The is an advertisement

What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?

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The Display & Video 360 ad format that requires a publisher to configure the ad creative to reflect the look and feel of their site is native ads.

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The is an advertisement

You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need a tool with templates that allow direct upload of creatives to Display & Video 360. What Google tools meet this requirement?

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For preparing a new campaign for a global textile manufacturer with engaging creative formats, the Google tools Ad Canvas and Google Web Designer are recommended.

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The is an advertisement

You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

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For a national coffee shop chain looking to utilize engaging creative formats in their new campaign, the Google tools suitable for this purpose, which offer templates for direct upload of creatives to Display & Video 360, are Ad Canvas and Google Web Designer.

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What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

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Display & Video 360 offers conversion modeling as an option for customizing attribution models to address the challenge of unobserved conversions.

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You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

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In Display & Video 360, when direct observation and attribution of conversions are not possible, conversion modeling serves as a solution to bridge this gap.

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Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?

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In Display & Video 360, you can enhance attribution accuracy through conversion modeling, which compensates for unobservable conversions.

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What does Display & Video 360 allow its users to do?

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Display & Video 360 enables advertisers to purchase digital inventory and manage their campaigns effectively.

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What’s the definition of Display & Video 360 as a product?

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Display & Video 360 is defined as a product that enables advertisers to purchase digital inventory and manage their advertising campaigns.

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Which users would benefit from using Display & Video 360?

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A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?

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For a marketing executive conducting a routine analysis of campaign performance who wants immediate data access, they should run an instant report within Display & Video 360.

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If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?

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To swiftly check impression levels for a campaign in Display & Video 360, you should create an instant report.

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Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?

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For a real estate client looking to quickly check impression levels on their newly launched ad campaign, an instant report in Display & Video 360 is the most suitable option.

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You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?

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To ensure the proper setup of a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s essential to modify the campaign to include ad durations of 15, 30, and 60 seconds. This setting aligns with the standard video ad lengths preferred by most publishers.

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Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

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For a colleague embarking on their first non-YouTube connected TV (CTV) campaign, it’s imperative to modify the Display & Video 360 campaign setting to include ad durations of 15-, 30-, and 60-seconds. This ensures compatibility with premium publishers’ inventory.

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You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?

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When setting up a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s crucial to adjust your campaign settings to include ads of various lengths, specifically 15-, 30-, and 60-seconds long.

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What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?

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To protect your brand within a Connected TV campaign in Display & Video 360, you should utilize digital content labels, sensitive categories, and invalid traffic tools.

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You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?

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When setting up a CTV campaign and focusing on security, Display & Video 360 provides tools like digital content labels, sensitive category filters, and invalid traffic detection to help protect your brand.

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Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

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For an organic wellness brand launching an allergen-free detergent and aiming to advertise within specific parameters on CTV, Display & Video 360 offers tools like digital content labels, sensitive category filters, and invalid traffic solutions to safeguard their brand.

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Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?

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To link their consumers’ behavior to a target of a 20% revenue increase, an accessories retailer should implement attribution modeling within Display & Video 360.

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To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?

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To connect consumer behavior with the annual business goal of a 20% revenue increase for a specific client, you should establish attribution modeling in Display & Video 360.

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Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?

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To align consumers’ behavior with their annual business goal of a 20% revenue increase, your national pet-care retail customer should set up attribution modeling within Display & Video 360.

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