What configuration setting eliminates duplicate conversions between advertisers?

Revenue Counter Action Shared Floodlight configuration The correct answer is: Shared Floodlight configuration Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single … Read more

Which three features can be used to integrate offline conversion data?(select three)

Google Data Studio sFTP Bulksheets Search Ads 360 API The correct answers are: sFTP, Bulksheets, and Search Ads 360 API Explanation: Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically … Read more

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Campaign Placement Publisher Advertiser The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the one-to-one relationship … Read more

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

2 weeks 3 months 1 week 3-4 weeks The correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect … Read more

What two Floodlight activity group types can be set up? (select two)

Metric Dimension Counter Sales The correct answers are: Counter and Sales Explanation: There are two types of Floodlight activities you can create: Action: Count the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. These are called Counter activities in Campaign Manager Transaction: Track the … Read more

What metrics estimate conversions that measure user behavior across devices and environments?

clicks cost visits Cross-environment metrics The correct answer is: Cross-environment metrics Explanation: People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of your advertising campaign across all environments (tablet, mobile, and desktop; app and web), … Read more

What function do ValueTrack parameters perform?

Create custom date segmentation Automatically sync to Google Tag Manager Track additional conversion types Dynamically insert information The correct answer is: Dynamically insert information Explanation: ValueTrack parameters are used to track information about the source of an ad click. By adding these parameters to your ads and campaigns, you can learn if people who clicked … Read more

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Custom Variables Search Ads 360 API Campaign Manager API Bulksheets The correct answers are: Campaign Manager API, Bulksheets, and Search Ads 360 API Explanation: Options for uploading offline conversions yourself If you use a call-tracking service that doesn’t integrate with Search Ads 360, you can use any of these techniques to upload offline conversions: Upload … Read more

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Decrease bidding portfolio by 1 low-performing keyword Increase bidding portfolio by 2 new keywords Decrease maximum bid in the bid strategy setting 40% Decrease CPA target of bid strategy 60% Correct answers are: Decrease maximum bid in the bid strategy setting 40% and Decrease CPA target of bid strategy 60% Explanation: Do nothing in the … Read more

What are two key differentiators in functionality between labels and business data?

Ability to report at the campaign level Ability to pause biddable items Ability to pivot metrics within Search Ads 360 Ability to attach a business calendar The correct answers are: Ability to attach a business calendar and Ability to attach a business calendar Explanation: Sales, promotions, and other key business events offer opportunities to attract … Read more

What action should be used to pass a conversion attribute (such as shipping cost)?

Set up Custom Floodlight Variable using bulksheets Set up Custom Floodlight Variable using the relevant engine frontend Set up an additional Floodlight tag and pass the shipping cost through the revenue field Set up Custom Floodlight Variable as a metric The correct answer is: Set up Custom Floodlight Variable as a metric Explanation: Before you … Read more

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Remove user access to an agency’s advertisers Edit all advertisers within an agency Edit advertiser components Edit advertiser settings The correct answers are: Edit advertiser settings and Edit advertiser components Explanation: Advertiser manager manages everything in one or more specific advertisers: Add and edit everything in an advertiser, including: Add and remove engine accounts Edit … Read more

What type of bid strategy is supported by the forecasting tool?

Position Max clicks Rules Conversions or Revenue The correct answer is: Conversions or Revenue Explanation: Supported bid strategies Search Ads 360 can forecast performance for the following types of bid strategies and conditions: Goals: Conversions or Revenue Targets: CPA, ERS, or ROAS target Engines and campaign types: Google Ads manual and Shopping campaigns and Bing … Read more

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Search Ads 360 API Attribution Google Ads API Remarketing lists The correct answer is: Remarketing lists Explanation: If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which … Read more

What feature may be used to report on a specific Floodlight conversion?

Custom Metric Custom Dimension Business data Custom Column The correct answer is: Custom Column Explanation: A custom Floodlight column is a column you create to report on conversions tracked by a specific Floodlight activity or activity group. Standard Floodlight columns such as Actions and Trans report the number of actions and transactions reported by all … Read more

Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses

Bing Conversion Trackers Gemini Conversion Trackers Floodlight Google Ads Conversion Trackers The correct answers are: Floodlight and Google Ads Conversion Trackers Explanation: You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources: Calls from ads using call extensions or call-only ads. Calls to … Read more

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Data-Driven Position-based First interaction Last paid search interaction The correct answer is: Last paid search interaction Explanation: Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a … Read more

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses

Impression share Profit Max CPA Position The correct answers are: Max CPA and Position Explanation: If you want to set constraints, choose one of the following additional constraints: Select a position constraint: Combines a position goal with the CPA goal to help your program meet multiple objectives. Search Ads 360 will first ensure that the … Read more

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct Responses

Executive reports can’t be sent to a user with no access to Search Ads 360 Deliver daily file to shared sFTP Link to a shared version of the generated report Send a downloaded PDF or Excel file The correct answers are: Link to a shared version of the generated report and Send a downloaded PDF … Read more

Which two column categories appear in formula columns? (select two) Select All Correct Responses

Creation time Search impr share Conversion metrics Engine metrics The correct answers are: Conversion metrics and Engine metrics Explanation: Formula columns use data from other columns in Search Ads 360 to create custom KPIs. Following are the categories that appear in formula columns: Engine metrics, Search Ads 360 and Floodlight, Names and attributes, Google Ads … Read more

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

Landing page test Rules Business data Placeholder keyword The correct answer is: Placeholder keyword Explanation: A placeholder keyword is a keyword in a search engine account or “other” engine account that provides Search Ads 360 with the information it needs to track visits. For example, you can use a placeholder keyword to report on placements … Read more

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Ad group’s currency Billing currency Advertiser’s currency Engine’s currency The correct answer is: Engine’s currency Explanation: Engine account-level reports are in the engine account’s currency. You set this currency in the engine account itself before the first sync into Search Ads 360. After the first sync, any currency changes you make in the engine will … Read more

Bulksheets can be used to complete which two tasks? (select two)Select All Correct Responses

Generate formula columns in bulk Upload custom Floodlight variable data Create labels Upload offline conversions The correct answers are: Create labels and Upload offline conversions Explanation: You can use bulk sheets to do any of the following: Create labels Change and remove labels Apply and remove labels for Search Ads 360 objects Read more here: … Read more

What level should be used to evaluate performance of a bid strategy?

Individual ad Individual keyword Individual campaign Bid strategy The correct answer is: Bid strategy Explanation: Evaluating the success of a Search Ads 360 bid strategy typically involves answering two broad questions: Is performance better than manual bidding (or other automated bidding systems)? Could you get better results with different settings (higher CPA, wider min/max bid … Read more

Which level’s settings CANNOT be edited with bulksheets? (select two)

Ad Group Campaign Advertiser Network The correct answers are: Advertiser and Network Explanation: A bulksheet is a spreadsheet that contains data for creating or editing campaigns, ad groups, keywords, and other items in Search Ads 360. You cannot edit Advertiser and Network level settings in the bulksheet. Read more here: https://support.google.com/searchads/answer/2404853

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) Select All Correct Responses

Agency Keywords / Product Groups Ad groups Campaigns The correct answers are: Keywords / Product Groups, Ad groups, and Campaigns Explanation: A bid strategy considers all of the campaigns, ad groups, keywords, and other biddable items (A keyword or product group. You specify bids for these items, and search engines use the bids to determine … Read more

Which three requirements must be met to run a successful ad copy test? (select three)Select All Correct Responses

All keywords and engines must be paused Ads must only include one ad copy test at a time Each ad must contain only one landing page URL Minimum number of required impressions for each ad group The correct answers are: Each ad must contain only one landing page URL, Minimum number of required impressions for … Read more

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses

Set up a Custom Dimension in Google Analytics It is not possible to pass conversion attributes Set up a custom Floodlight variable in Google Tag Manager Set up a custom Floodlight variable as a dimension in Search Ads 360 Correct answers are: Set up a custom Floodlight variable in Google Tag Manager and Set up … Read more

Which three modifiers can be automated by a bid strategy? (select three)Select All Correct Responses

Search impression share bid adjustments Remarketing target bid adjustments Location target bid adjustments Mobile bid adjustments The correct answers are: Location target bid adjustments, Mobile bid adjustments, and Remarketing target bid adjustments Explanation: Bid adjustments increase or decrease bids depending on the device a customer searches from, membership in a remarketing list, or location. Search … Read more

At which two levels can URL Templates be set up? (select two)Select All Correct Responses

Advertiser Agency Engine Campaigns The correct answers are: Campaigns and Engine Explanation: You can create separate URL templates for each engine account, campaign, ad group, ad, keyword, or other trackable items. Each item in an account inherits any URL templates defined at a higher level (except for ads in engine accounts that don’t support shared … Read more

Which two types of uploads can be made through an sFTP endpoint? (select two)Select All Correct Responses

Google Search history Inventory management feeds Bulksheets Conversions The correct answers are: Bulksheets and Conversions Explanation: To create or edit large numbers of items in Search Ads 360, such as campaigns, keywords, and labels, add the new or updated items to a specially formatted spreadsheet (called a bulksheet) and upload the bulksheet to Search Ads … Read more

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

Display & Video 360 Search Ads 360 Each product uses separate time zones Campaign Manager The correct answer is: Campaign Manager Explanation: The Campaign Manager account’s time zone is set by a Google Marketing Platform Services representative when your Campaign Manager advertiser is created. You can view the Campaign Manager time zone in your Search … Read more

What step would be taken to check if an inventory management template has created any entities?

Check the template’s progress bar Filter for errors in the reporting dashboard Create an Executive Report with no filters Apply an “Inventory template ID” filter The correct answer is: Apply an “Inventory template ID” filter Inventory management in Search Ads 360 can use data from an inventory feed to generate search campaigns, ad groups, text ads, keywords, and Google … Read more

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour 6 hours 12 hours 24 hours The correct answer is: 24 hours Explanation: When you manually override the max CPC, the new max CPC will remain for 24 hours; the Search Ads 360 optimization system will not update the max CPC during this time. After 24 hours, Search Ads 360 will resume optimizing … Read more

Which three URLs are involved in a landing page test? (select three)Select All Correct Responses

Rule Experiment Control Original The correct answers are: Experiment, Control, and Original Explanation: Before you get started with landing page tests, it’s helpful to establish a few terms that are used to identify the URLs in the test: The original URL that you specified when you created a keyword. This URL will not be used … Read more

What permissions are needed to create an advertiser?

Read-only Advertiser viewer Advertiser user (edit access) Agency Manager The correct answer is: Agency Manager Explanation: To create an advertiser in Search Ads 360, your Google account needs all of the following permissions: In Search Ads 360, you need agency manager permissions. In Campaign Manager, your user profile needs the Agency Admin role. Google accounts … Read more

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

Each product uses separate currencies Campaign Manager Display & Video 360 Search Ads 360 The correct answer is: Search Ads 360 Explanation: Search Ads 360 agencies, advertisers, and engine accounts each have their own currency settings. When you view a report in Search Ads 360, monetary values are in the currency of the component you’re … Read more

What setting should be applied to a Floodlight tag passing offline conversion data?

Image tag only Dynamic tag Primary source is retail Primary source is offline The correct answer is: Primary source is offline Explanation: If you use Search Ads 360 to upload offline conversions—to enhance your reports, for use in automated rules, or for optimization in a bid strategy or a conversion goal—indicate which Floodlight activities you … Read more

At which three levels can automated rules be set up? (select three)Select All Correct Responses

Agency Engines Campaigns Keywords The correct answers are: Engines, Campaigns, and Keywords Explanation: Automated rules change settings in campaigns, ad groups, ads, keywords, or product targets based on criteria you specify. Instead of changing settings, you can create a rule that simply notifies you when campaigns or other items match the criteria you specify. Read … Read more

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

Campaign Manager’s timezone Greenwich Mean Time (GMT) The engine’s timezones The advertiser’s timezone The correct answer is: The advertiser’s timezone Explanation: If you scope to the advertiser level, you may include engine accounts that use different time zones. Note that hourly reports will still report engine metrics and conversions in each engine account’s time zone. … Read more

Which two types of campaigns do bid strategy opportunities analyze? (select two)Select All Correct Responses

Gemini manual campaigns Google Ads App campaigns Bing Ads manual campaigns Google Ads manual campaigns The correct answers are: Bing Ads manual campaigns and Google Ads manual campaigns Explanation: Bid strategy opportunities will only analyze Google Ads manual campaigns, Google Ads Shopping campaigns, and Bing Ads manual campaigns. Opportunities aren’t identified for other types of … Read more

Which three landing page tests are available in Search Ads 360? (select three) Select All Correct Responses

Segment landing page test Mobile landing page test All devices landing page test Desktop landing page test The correct answers are: Desktop landing page test, Mobile landing page test, and All devices landing page test Explanation: When you start a landing page test, you specify whether you want the test to run on all devices, … Read more

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Position Conversion Clicks Advanced Targeting The correct answer is: Advanced Targeting Explanation: An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, this technology was designed with retail, travel, and financial services in mind. However, the functionality is fully flexible and can … Read more

Which two filters are available in the change history report? (select two)Select All Correct Responses

Creation date Geo Campaign Change Type The correct answers are: Campaign and Change Type Explanation: If you’re scoped to an advertiser, the change history report lists all tracked changes that occurred in the advertiser and its entities during a specified date range. To reduce the amount of information shown, you can scope and filter the … Read more

Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses

Bing Universal Event Tracking Google Tag Manager goals Floodlight Google Analytics The correct answers are: Floodlight and Google Analytics Explanation: The Floodlight, Google Analytics, Floodlight activity,  Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type. Read … Read more

Campaigns can only be copied within the same engine account for which two engines? (select two)Select All Correct Responses

Social adMarketplace Yahoo Gemini Bing Ads The correct answers are: Bing Ads and Yahoo Gemini Explanation: You can copy Google Ads campaigns to other search engine accounts as well as to Google Ads accounts. Bing Ads, Yahoo! Japan, Baidu, and Yahoo! Gemini campaigns can only be copied within the same engine account. Read more here: … Read more

Which two segments CANNOT be applied to reporting data? (select two)Select All Correct Responses

Business data Device type Attribution model User ID The correct answers are: User ID and Attribution model Explanation: You can segment reporting tables that contain performance metrics as described. Ad, App extension, App Id and App store, Audience, Business Data, Callout Extension, Call extension, Calls, Click Type, Custom Floodlight variables, Dates, Device Type, Dynamic Ad … Read more

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct Responses

Google Ads API Campaign Manager API Bulksheets Search Ads 360 API The correct answers are: Bulksheets and Search Ads 360 API Explanation: Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto-track engines can only be uploaded from the … Read more

Which two user types can activate the conversion API? (select two)Select All Correct Responses

Advertiser user Agency user Advertiser manager Agency manager The correct answers are: Agency manager and Advertiser manager Explanation: Before you can use the conversion API or attribute offline conversions to a Google click ID, a Search Ads 360 user with agency manager or advertiser manager access needs to sign in to Search Ads 360 and … Read more

Which two types of goals can be targeted in Bid Strategies? (select two)Select All Correct Responses

Profit Margin Business data Revenue Conversion The correct answers are: Conversion and Revenue Explanation: Instead of manually setting bids and bid adjustments in response to changes in your advertising goals or in the overall advertising landscape, use a Search Ads 360 bid strategy to automate the process. Search Ads 360 bid strategies optimize your advertising … Read more