Home » Display & Video 360 Certification Exam » A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?
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A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?

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For a furniture manufacturer launching a new summer campaign for their latest outdoor furniture collection and looking to increase sales with an immersive 3D format using existing 3D furniture models, the Swirl ad format should be used.

  • Parallax
  • Flipbook
  • Native
  • Swirl

The correct answer is: Swirl

Explanation: Swirl, a 3D immersive display format accessible through Display & Video 360, enables potential customers to interact with the furniture models in a highly engaging manner. It allows users to rotate the 3D objects in all directions and zoom in and out, offering a comprehensive view of the products. This immersive experience not only enhances user engagement but also significantly increases brand recognition and awareness. To create Swirl ads, the 3D furniture models must be prepared in Google Web Designer, after which they are uploaded to Display & Video 360 for distribution across various platforms via Google Ad Manager publishers. This approach ensures a wider reach and a more impactful presentation of the outdoor furniture collection, driving interest and potentially boosting sales.

Read more here: https://support.google.com/displayvideo/answer/9309834

Chapter 15: Create Responsive and Data Driven Ads

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