Campaign Manager Archives

An “execution channel” represent The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed in the Planning process.

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What must a Floodlight tag include to capture product data alongside a conversion?

March 9, 2022October 17, 2018

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Which conditions must be true in order to designate an advertiser as a “child”?Select All Correct Responses

March 9, 2022October 17, 2018

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Which two methods count impressions on site-served creatives? (select two)Select All Correct Responses

March 9, 2022October 17, 2018

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Where in Campaign Manager can the Site ID(s) require to push placements to Display & Video 360 be found?

March 9, 2022October 17, 2018

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Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

March 9, 2022October 17, 2018

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In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)Select All Correct Responses

March 9, 2022October 17, 2018

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If a publisher serves a placement tag after the campaign end date, what ad will serve?

March 9, 2022October 17, 2018

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What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

March 9, 2022October 17, 2018

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What counting method tracks the number of sales made or items purchased?

March 9, 2022October 17, 2018

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To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

March 9, 2022October 17, 2018

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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

March 9, 2022October 17, 2018

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What counting method tracks the number of sales made or items purchased?

March 9, 2022October 17, 2018

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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

March 9, 2022October 17, 2018

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When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

March 9, 2022October 17, 2018

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Which metric is NOT available in Data Transfer?

March 9, 2022October 17, 2018

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What report tracks Floodlight attribution in Reporting?

March 9, 2022October 17, 2018

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What action can be taken to select which columns appear in the trafficking interface?

March 9, 2022October 16, 2018

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What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

March 9, 2022October 16, 2018

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What is the limit to retrieve log data from a Data Transfer Google Bucket?

March 9, 2022October 16, 2018

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Which functionalities are available to manage conversion data using the API? (select two)Select All Correct Responses

March 9, 2022October 16, 2018

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The Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct Responses

March 9, 2022October 16, 2018

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What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

March 9, 2022October 16, 2018

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What timezone is used in Data Transfer (DT) timestamps for impression and click files?

March 9, 2022October 16, 2018

Coordinated Universal Time (UTC) timezone is used in Data Transfer (DT) timestamps for impression and click files.

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Which two tabs in Reporting provide access to viewability data? (select two)Select All Correct Responses

March 9, 2022October 16, 2018

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What targeting rules display an ad to users who have viewed a product, but not purchased it?

March 9, 2022October 16, 2018

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What is the more cost-effective way to restrict ads served to a specific geographic region?

March 9, 2022October 16, 2018

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What feature can be used to combine log-level impression and click data for a custom reach analysis?

March 9, 2022October 16, 2018

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Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

March 9, 2022October 16, 2018

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What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

March 9, 2022October 16, 2018

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What report shows how long it takes for a customer to convert after interacting with an ad?

March 9, 2022October 16, 2018

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When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

March 9, 2022October 16, 2018

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When is an impression counted in Reporting?

March 9, 2022October 16, 2018

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What object in Campaign Manager is equivalent to a creative in Display & Video 360?

March 9, 2022October 16, 2018

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If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

March 9, 2022October 16, 2018

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Which information can be extracted from the data in the Verification tab? (select two)Select All Correct Responses

March 9, 2022October 16, 2018

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What Floodlight conversion counting method would report the first visit for each user within a given day?

March 9, 2022October 16, 2018

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In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)Select All Correct Responses

March 9, 2022October 16, 2018

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Paid search dimensions in Report Builder are compatible with what metric?

March 9, 2022October 15, 2018

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At what level can landing pages be managed across campaigns?

March 9, 2022October 15, 2018

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What happens when a user meets the frequency cap for an ad?

March 9, 2022October 15, 2018

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Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)Select All Correct Responses

March 9, 2022October 15, 2018

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What report in Report Builder shows the number of unique users who have interacted with ads?

March 9, 2022October 15, 2018

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When would a VPAID asset be used?

March 9, 2022October 15, 2018

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Cross-environment conversion methodology takes into account what data sources?

March 9, 2022October 15, 2018

Cross-environment conversion methodology takes into account through Resettable device IDs, cookies and anonymized Google sign-ins data source.

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When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

March 9, 2022October 15, 2018

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Which two methods measure impressions served in a mobile app? (select two)Select All Correct Responses

March 9, 2022October 15, 2018

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What are two benefits of using the INS tag? (select two)Select All Correct Responses

March 9, 2022October 15, 2018

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When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

March 9, 2022October 15, 2018

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Where are Campaign Manager and Display & Video 360 linked?

March 9, 2022October 15, 2018

Campaign Manager and Display & Video 360 are linked at Floodlight configuration

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Which two features may be used to log additional information about a click? (select two)Select All Correct Responses

March 9, 2022October 15, 2018

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What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

March 9, 2022October 15, 2018

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What is required to track mobile app conversions using Floodlight tags?

March 9, 2022October 15, 2018

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The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)Select All Correct Responses

March 9, 2022October 15, 2018

Upload conversions and Customize reporting are the two tasks that the “DCM/DFA Trafficking and Reporting API” can directly accomplish.

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What data is provided in Video Verification?

March 9, 2022October 15, 2018

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What attribution model uses Floodlight data from both attributed and non-attributed conversions?

March 9, 2022October 15, 2018

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In which two tags can the keyword macro (%k) be added? (select two)Select All Correct Responses

March 9, 2022October 15, 2018

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What cost model only calculates cost for impressions measured as viewable by Active View?

March 9, 2022October 15, 2018

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