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Setting up Mobile App Analytics requires:

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Which of the following is true about mobile optimized sites?

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Local Google+ pages created on Google My Business can be:

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Google Search Advertising Exam Q&As

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A high Quality Score can improve an ad’s position

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Account structure for Branding and maximising profit as long as ROI is positive

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What can be learned from a Search Funnel

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Determine the most profitable keywords within a campaign

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In an Google Ads account, average cpc statistic is viewable for each ad group

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Benefit of linking a Google Places account to an Google Ads campaign

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Scenario would record to two conversions

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If ad is not appearing in the Ad Preview and Diagnosis Tool then Run a keyword diagnosis

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An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

  • Run a keyword diagnosis for the keyword in question.
  • View the Search Query Performance Report to determine the root cause.
  • Perform Google searches on the same keywords to build data points.
  • Use the Keyword Tool to include more variations of a given keyword.

The correct answer is:

  • Run a keyword diagnosis for the keyword in question.
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Network distribution can be specified at the campaign level

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Google Ads advance search – Calculation of Customer lifetime value

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Automatic CPC bidding attempts to get advertisers the most Clicks for their daily budget

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Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

  • Clicks for their daily budget.
  • Impressions for their daily budget.
  • Conversions based on their conversion goals.
  • Impressions in their preferred position range.

The correct answer is:

  • Clicks for their daily budget.
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set bids that maximize profit effectively to meet goals

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Physical address information about businesses through Google Places accounts

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On Billing tab advertisers can see credits for invalid clicks

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Google Ads API Sandbox allow to test new logic without modifying live campaigns

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Key elements for optimizing landing page

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Same keyword in two different ad groups, which one will win the auction?

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Adwords Editor allows to access access multiple accounts offline

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Importance of negative keywords to improve CTR

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Adjustments made to the daily budget can be found in Change History tool

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What is you get two clicks from the same IP address within a few minutes

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Google Ads Application Programming Interface (API) helps to do changes in bulk

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Which determines a keyword’s clickthrough rate (CTR)?

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At which level can advertiser apply mobile bid adjustments

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What is site link?

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advertisers can see specific search queries in Keyword details” on the Keywords tab

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  • Google Search Advertising Exam – All Q&As
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How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

  • Select “Keyword details” on the Keywords tab.
  • Review “Automatic placements” on the Display Network tab.
  • Use the Ad Preview and Diagnosis Tool on the Tools and Analysis tab.
  • Add a customized column for “queries” on the Keywords tab.

The correct answer is:

  • Select “Keyword details” on the Keywords tab.

Explanation: Read search term report

You can read more here:  https://support.google.com/Google-Ads/answer/2684537?hl=en

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Definition of Reach – Google Ads

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“Keyword details” to see the actual search queries that triggered the ad

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Bid Multiplier – Google Ads

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Application developed through API Interact directly with the Google Ads server

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order of steps likely to capture the most profit

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Proactive offline analysis if Google’s automatic filtering system fails

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Receiving clicks from non targeted countries – Google’s Domain is the reason

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Keyword details data help advertisers to identify New keyword ideas

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Business listings in Google Places can be Location extensions in Google Ads

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Mobile-optimized landing page – Recommended action for mobile preferred ad

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Compatible feature with Conversion Optimizer

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unlimited budget as long as ROI is positive – recommendations for maximum profit

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Estimate profit-per-conversion before advertising expenses

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Quickest way to add long list of locations

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Include keywords in Ad text to improve ad group performance

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Decrease in the number after enabling Conversion Optimizer

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Compare two campaign metrics in Google Ads

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Organize ad groups and campaigns according to websites structure

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Use statistics and reports to achieve best performance possible from ads

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Cost for Clicks on Call Extension in Google Ads Ad

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Google Ads API Benefits – Advertisers can make dynamic changes at scale

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Right approach to CPA targets and budget, suited to maximize profit

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Automated clicks immediately filtered from an Google Ads campaign

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Definition of Frequency in Google Ads

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Location Targeting regardless of the user’s location

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To improve CTR – Keyword match is helpful

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Balance CPA and # of conversions – approach suited to maximize profit

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Condition to use Conversion optimizer

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Search funnel Google Ads report – to check assist clicks and assist impressions

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Irrelevant landing page with popups – user experience

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Modifier to specify that certain words must be included in search term

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Conversion Optimizer need Historical conversion data to find optimal CPC bid

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Bid and Ad rank relationship – CPC bid is one factor that affects Ad Rank

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One reason for using Conversion Optimizer is to:

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Identifying surprising jump in impressions through Change History

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Exact Match Impression Share metrics Calculates

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The IP Exclusion tool allows advertisers to Prevent

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  • Google Search Advertising Exam – All Q&As
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The IP Exclusion tool allows advertisers to:

• Obtain IP addresses for valuable website visitors.
• Determine which IP addresses have seen ads.
• Discover IP addresses of competitors.
• Prevent specific IP addresses from seeing their ads.

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The purpose of a developer or authentication token is to track:

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Google Ads Advance Search Question & Answer – 002

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Google Ads Advance Search Certification – Questions with Answers and explaination

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Marketing Channels and Budget For Start-ups

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Marketing Channels and Budget For Start-ups

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Marketing Channels and Budget For Start-ups

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Marketing Channels and Budget For Start-ups

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Cost of Google Adwords Certification

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Why Google Adwords Certification

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