If ad is not appearing in the Ad Preview and Diagnosis Tool then Run a keyword diagnosis

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  • Google Search Advertising Exam – All Q&As
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An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

  • Run a keyword diagnosis for the keyword in question.
  • View the Search Query Performance Report to determine the root cause.
  • Perform Google searches on the same keywords to build data points.
  • Use the Keyword Tool to include more variations of a given keyword.

The correct answer is:

  • Run a keyword diagnosis for the keyword in question.

Automatic CPC bidding attempts to get advertisers the most Clicks for their daily budget

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Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

  • Clicks for their daily budget.
  • Impressions for their daily budget.
  • Conversions based on their conversion goals.
  • Impressions in their preferred position range.

The correct answer is:

  • Clicks for their daily budget.

advertisers can see specific search queries in Keyword details” on the Keywords tab

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How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

  • Select “Keyword details” on the Keywords tab.
  • Review “Automatic placements” on the Display Network tab.
  • Use the Ad Preview and Diagnosis Tool on the Tools and Analysis tab.
  • Add a customized column for “queries” on the Keywords tab.

The correct answer is:

  • Select “Keyword details” on the Keywords tab.

Explanation: Read search term report

You can read more here:  https://support.google.com/Google-Ads/answer/2684537?hl=en

The IP Exclusion tool allows advertisers to Prevent

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The IP Exclusion tool allows advertisers to:

• Obtain IP addresses for valuable website visitors.
• Determine which IP addresses have seen ads.
• Discover IP addresses of competitors.
• Prevent specific IP addresses from seeing their ads.

Correct Answer is: