To find out which yoga pants drive the most sales for your athleisure brand customer in Search Ads 360, they should set up custom metrics in a Floodlight column.
- Conversion cart data
- Budget bid strategies
- Custom variables
- Custom metrics
The correct answer is: Custom metrics
Explanation: A metric is a quantitative measurement (sales and website visits) that can be aggregated.
Use custom metrics from a Floodlight column to report purchase details to see which products in your inventory drive sales.
Custom metrics in a Floodlight column are crucial for gaining deeper insights into specific product performance, such as sales of yoga pants. These metrics offer quantitative measurements like sales and website visits. By configuring custom metrics to report purchase details, your customer can effectively track which specific products in their inventory, such as different styles or designs of yoga pants, are driving sales. This data is especially valuable before the upcoming holiday season, as it enables them to make informed decisions about inventory management, marketing focus, and promotional strategies based on the products that are most popular with their customers.
Chapter 15: Gain Insights with Floodlight Variables