Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. Types of Bidding Strategies There are total 6 types of automated bidding strategies. Maximize Click Target Impression Share Target CPA … Read more
“Performance target” is just a target for the number of conversions, total spend, or cost per acquisition. It can be set when creating your campaign.
Remarketing lists for search ads helps you connect with those potential customers who left leave your site without buying anything. Minimum number of 1,000 cookies are required to tailor your search ads.
Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
SKAG is acronym of “Single Keyword Adgroup”. When is SKAG used? SKAG is use in various conditions. You can use it if: you want to lower your CPC you want to improve ad performance you don’t know the right keyword with lowest cpc you don’t know potential keywords and have doubt on the result of … Read more