To access reporting that reflects how your business organization was set up in a Search Ads 360 campaign, you should set up custom dimensions within your account.
- You should set up audience segments.
- You should set up labels.
- You should set up inventory management.
- You should set up custom dimensions.
The correct answer is: You should set up custom dimensions
Explanation: Custom dimensions in Search Ads 360 are essential for tailoring your campaign reporting to the unique structure of your business. These dimensions allow you to utilize specific business-related information, providing valuable insights for reporting and aiding in automated campaign management. Traditional campaign and ad group structures might not always align with your business’s specific organization. By setting up custom dimensions, you can create reports that accurately match and represent the organizational setup of your business. This approach ensures that your reports are more relevant and aligned with your business needs, enabling more effective campaign analysis and decision-making.
Chapter 13: Use Custom Dimensions in Search Ads 360