List of All Latest Google Ads Search Advertising Exam Question and Answers

You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal? Select 2 Correct Responses

May 21, 2024

: If you’re marketing a new line of plumbing services and need to reach more consumers without exceeding your set budget, you can benefit from Google Ads’ AI, which automatically adjusts your daily budget to align with your performance goals, and Smart Bidding strategies, which help you maximize conversions while staying on budget.

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You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help? Select 2 Correct Responses

May 21, 2024

If you manage marketing for a small business on a tight budget and need to drive as many conversions as possible, Google Ads can help by using Smart Bidding strategies to maximize conversions at your average daily budget goals and by automatically adjusting your daily budget through AI to keep in alignment with your performance goals.

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A marketing manager has been familiarizing themselves with the different ad components of a Search ad. Which of these would they select as an accurate description of a Display URL?

May 21, 2024

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Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

April 22, 2024

An enticing ad that receives many clicks relative to its impressions could significantly influence the Google Ads auction by potentially increasing its Ad Rank.

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When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

April 22, 2024

An ad receiving a high number of clicks relative to its number of impressions can significantly impact its performance in the Google Ads auction by potentially securing a higher placement on the Ad Rank.

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Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

April 22, 2024

An ad that gets a high number of clicks relative to the number of impressions can impact the Google Ads auction by potentially leading to a higher Ad Rank.

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You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal? Select 3 Correct Responses

April 22, 2024

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A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

April 22, 2024

To boost awareness for their major product launch using broad match, a sneaker company could use responsive search ads and AI-powered creatives, organize and align all their ad groups according to a common theme, and use brand restrictions for branded campaigns when suitable.

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Which three best practices could you follow to expand your reach with broad match? Select 3 Correct Responses

April 22, 2024

To expand your reach with broad match, you should follow these three best practices: use brand restrictions with broad match for branded campaigns, make use of responsive search ads and AI-powered creative, and organize all ad groups to be in alignment with a common theme.

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Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

April 21, 2024

By launching a Google Search campaign with leads as the marketing goal for their yoga school, your client can expect to increase email signups from potential students.

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You manage the online marketing campaigns for a vitamin and supplement store. You launched a Google Search campaign and chose leads as your campaign marketing goal. Which outcome can you expect from the campaign?

April 21, 2024

By choosing leads as the marketing goal for your Google Search campaign for a vitamin and supplement store, you can expect to get more email list signups from potential consumers.

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The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

April 21, 2024

By selecting leads as the marketing goal for their Google Search campaign, the marketing director for the electric car company can aim to increase email list signups from potential consumers.

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The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings? Select 2 Correct Responses

April 21, 2024

To effectively promote their booking website and ensure that consumers consider their house-cleaning services, the owner should utilize both a Search campaign and a Performance Max campaign in Google Ads.

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Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses

April 21, 2024

To increase brand exposure and reach audiences interested in hiking and rock climbing, your client should consider using both Search and Performance Max campaigns in Google Ads.

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The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

April 21, 2024

The advertising director can use the optimization score to gauge how close their Google Search campaign is to being fully optimized for peak performance.

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How can the optimization score be used to help increase the effectiveness of a Google Search campaign?

April 21, 2024

The optimization score can be used to determine how close your Google Search campaign is to achieving its full optimization potential.

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You manage your company’s Google Search Ads campaign. You also regularly review the optimization score to help you make your Google Search campaign as effective as possible. How can you use the optimization score to refine your campaign?

April 21, 2024

To refine your Google Search Ads campaign, you can use the optimization score to assess how effectively the campaign is optimized for maximum performance.

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As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?

April 21, 2024

In understanding Google Ads, the three basic components of a Google Search ad are targeting, ad formats, and bid strategies.

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Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

April 19, 2024

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You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

April 19, 2024

To explain the basics of Google Search ads to a new client, you would highlight three fundamental components: targeting, ad formats, and bid strategies.

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A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses

January 10, 2024

The three factors that affect a Search ad’s auction-time ad quality are 1) Ad relevance, 2) Expected clickthrough rate, and 3) Ad landing page experience.

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Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses

September 8, 2023

Discover how combining responsive search ads, broad match, and Smart Bidding enhances ad relevance, optimizes costs, and boosts marketing efficiency.

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You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

September 4, 2023

Discover how to use exact match keyword targeting in Google Ads to drive targeted traffic for specific products like “Wonder Boots.” Learn to maximize ad relevance and control.

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Which of these three signals does broad match use to match Search ads with queries? Select 3 Correct Responses

September 4, 2023

Learn how Broad Match in Google Ads uses language, interest, and geography to optimally align your ads with user queries for better performance.

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In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

September 4, 2023

Discover how Optimization Score in Google Ads can accelerate your marketing success. Learn how it helps in quick implementation of campaign tweaks and aids in prioritizing campaigns for maximum ROI.

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A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

September 4, 2023

Learn how phrase match in Google Search Ads can benefit your startup by capturing searches that include the meaning of your targeted keywords, offering a balanced reach.

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Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

September 5, 2023September 4, 2023

Discover the dual benefits of using responsive search ads for your marketing campaigns: enhanced relevance and flexibility. Learn how these ads adapt to device widths and show your most relevant messaging to customers.

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You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

September 4, 2023

Learn how to use exact match keyword targeting in Google Ads to attract highly specific traffic for your new product, “Comfort Clogs.” Ideal for focused marketing campaigns.

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Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

September 4, 2023

Learn the optimal way to implement and test broad match in Google Ads. Explore using One-Click Experiment Apply for automated, data-driven decision-making in your campaigns.

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Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

September 4, 2023

Discover the most effective way to implement and test broad match keywords in Google Ads campaigns. Our guide covers using One-Click Experiment Apply for data-driven decision-making.

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Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

September 5, 2023September 4, 2023

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Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

September 4, 2023

Learn how to successfully implement and test broad match in Google Ads campaigns to analyze conversion data using One-Click Experiment Apply. Get expert tips and actionable insights.

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As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

September 4, 2023

Learn the correct five-step process to create your first Search ad in Google Ads. From signing in to your Google Ads account to publishing your campaign, this guide simplifies the process.

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What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct Responses

September 4, 2023

Discover how using broad match, Smart Bidding, and responsive search ads together maximizes ad efficiency and saves valuable time, enabling you to concentrate on critical marketing initiatives.

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What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses

September 4, 2023

Learn how combining broad match, responsive search ads, and Smart Bidding offers dual benefits of precise targeting and significant time savings for a more effective Google Ads campaign.

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What are three ways automated bidding can improve efficiency? Select 3 Correct Responses

September 4, 2023

Discover how automated bidding can dramatically improve your campaign efficiency. Learn about its time-saving capabilities, AI-powered bid setting, and advanced user intent analysis.

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You’re thinking about using automated bidding to improve the efficiency of your campaign management process. Select 3 Correct Responses

September 4, 2023

Explore the top three benefits of automated bidding in Google Ads: time-saving features, AI-driven user intent analysis, and precision-tailored bids for each auction. Boost your campaign’s efficiency today.

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You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct Responses

September 3, 2023

Discover the three ways automated bidding in Google Ads improves campaign efficiency: smarter bid settings, time-saving capabilities, and precise user intent evaluation. Learn how to streamline your marketing efforts.

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Assets assist in providing users with which two things they want from their search queries? Select 2 Correct Responses

September 3, 2023

Discover how Google Ads assets improve user experience by delivering relevant, moment-specific information. Learn the dual benefits of assets in optimizing user engagement and ad performance.

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Assets help give users which two things they want to get out of their search queries? Select 2 Correct Responses

September 3, 2023

Explore how Google Ads assets enrich user searches by offering real-time, relevant information. Understand the key roles assets play in maximizing user engagement and ad performance.

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Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses

September 3, 2023

Learn how Google Ads assets enhance user engagement by providing timely, relevant information. Discover the dual role assets play in meeting user expectations and improving ad performance.

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What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct Responses

September 3, 2023

Unlock the benefits of Google Ads’ auto-apply recommendations. Learn how it improves performance, implements best practices, and does it all without increasing your budget.

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What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct Responses

September 3, 2023

Learn the triple advantage of Google Ads’ auto-apply recommendations feature: no budget hike, regular adoption of best practices, and improved campaign performance.

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What are three benefits of opting-in to apply recommendations automatically? Select 3 Correct Responses

September 3, 2023

Explore the top three advantages of using Google Ads’ automatic recommendations feature: better campaign performance, no budget increase, and seamless implementation of best practices.

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Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct Responses

September 3, 2023

Learn the three key benefits of using Google Ads’ automatic recommendations: improve campaign performance, implement best practices, and optimize without increasing your budget.

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How should marketers use AI-powered Search ads to accomplish their business goals?

September 3, 2023

Maximize your advertising ROI with AI-powered Google Ads. Learn how using broad match, Smart Bidding, and Responsive Search Ads together can boost conversions by 20%.

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How can marketers use AI-powered Search ads to serve their business needs?

September 3, 2023

Unlock the power of AI in Google Ads to serve your business needs effectively. Discover how a combination of broad match, Smart Bidding, and Responsive Search Ads can increase conversions by 20%.

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What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?

September 3, 2023

Learn the most effective way to boost your Google Ads performance using a powerful trio: broad match, Smart Bidding, and Responsive Search Ads. Gain up to 20% more conversions.

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Which searches can an ad show for broad match keyword “home furnace repair?” Select 2 Correct Responses

September 3, 2023

Discover how Broad Match keywords in Google Ads can broaden your campaign’s reach. Learn why “home furnace repair” can match with related search queries.

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Which searches can an ad show for broad match keyword “car window repair?” Select 2 Correct Responses

September 3, 2023

Learn how Broad Match keywords like “car window repair” can widen your ad’s reach in Google Ads. Make your campaign more efficient and effective today.

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Which searches can an ad show for broad match keyword “bike tire repair”? Select 2 Correct Responses

September 3, 2023

Discover how Broad Match keywords like “bike tire repair” can increase your ad’s visibility in related searches. Optimize your Google Ads strategy for maximum reach.

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How many responsive search ads does Google Ads allow?

September 3, 2023

Learn how many responsive search ads Google Ads allows per ad group and how to ensure your key messages appear consistently. Maximize ad performance with our expert insights.

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How many responsive search ads does Google Ads permit?

September 3, 2023

Discover the limitations and recommendations for using responsive search ads in Google Ads. Learn how to ensure consistent messaging and maximize ad strength in your campaigns.

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What are three efficient ways that marketers can apply recommendations that impact optimization score? Select 3 Correct Responses

September 2, 2023

Learn the top three efficient ways to apply recommendations and boost your Google Ads optimization score. Gain insights into automating processes and targeting keywords for maximum ad performance.

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What are three efficient ways for marketers to apply recommendations that impact optimization score? Select 3 Correct Responses

September 2, 2023

Discover effective ways to elevate your Google Ads optimization score. Learn to strategically apply recommendations using three methods for optimized performance and time-saving measures.

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Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses

September 2, 2023

Unlock the secrets to boosting your Google Ads optimization score. Learn three efficient methods for applying recommendations to improve account performance and save time.

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How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

September 2, 2023

Learn why automated bidding outperforms manual bidding in Google Ads campaigns. Understand how AI-driven automation ensures efficient bidding, maximizing conversions and ROI.

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Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

September 2, 2023

Discover why automated bidding is a game-changer for your Google Ads campaign. Learn how it surpasses manual bidding by optimizing for conversions, saving time, and maximizing your ROI.

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With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

September 2, 2023

Learn how Google AI maximizes search ad performance through real-time Smart Bidding and broad match, allowing for precise, context-sensitive ad placement and bidding.

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How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?

September 2, 2023

Discover how Google AI enhances search ad performance with real-time, automated Smart Bidding and broad match. Learn to optimize your campaigns in the ever-changing search landscape.

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How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

September 2, 2023

Learn how Google AI revolutionizes search ad performance through Smart Bidding and broad match features. Understand the AI-driven methods to maximize your ad’s reach and relevance.

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How many responsive search ads can you have in Google Ads?

September 2, 2023

Learn the limits and best practices for using responsive search ads in Google Ads. Understand how to manage ad strength and ensure consistent messaging across your campaigns.

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Which two asset types can also be served as account-level automated assets? Select 2 Correct Responses

September 2, 2023

Discover which two asset types serve as account-level automated assets in Google Ads. Learn how Dynamic Callouts and Dynamic Sitelinks enhance ad relevance and user experience.

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Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses

September 2, 2023

Learn which two asset types can be served as automated assets at the account level in Google Ads. Understand how Dynamic Sitelinks and Dynamic Callouts can boost your ad performance.

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Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses

September 2, 2023

Discover which two asset types can function as account-level automated assets in Google Ads. Learn how Dynamic Sitelinks and Dynamic Callouts elevate your ad performance.

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Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

September 2, 2023

Learn how Ad Rank influences the eligibility and positioning of Search ads on Google. Understand how it works to deliver relevant and useful ads to users.

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What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

April 17, 2024September 2, 2023

Discover what governs the visibility and positioning of Search ads in Google’s search results. Learn how Ad Rank works to show the most relevant and useful ads to users.

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What determines whether a Search ad shows in the results for a query, and in what position?

April 17, 2024September 2, 2023

Learn what determines the visibility and position of a Search ad in Google query results. Understand how Ad Rank plays a crucial role in maximizing your ad’s effectiveness.

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Which three factors impact a Search ad’s auction-time ad quality? Select 3 Correct Responses

September 2, 2023

Discover the three key factors that Google uses to evaluate Search ad quality during auction time: Ad landing page experience, Expected clickthrough rate, and Ad relevance. Improve your Google Ads performance with these insights.

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Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

September 1, 2023

Learn the three crucial factors affecting Search ad quality at Google Ads’ auction time: Expected clickthrough rate, Ad landing page experience, and Ad relevance. Gain insights to improve your ad performance.

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You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

September 1, 2023

Discover how Google Ads’ Performance Planner can optimize your clean energy company’s online ad budget. Benefit from accurate forecasting powered by machine learning and billions of weekly Google searches.

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You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct Responses

September 1, 2023September 1, 2023

Learn how Google Ads’ Performance Planner can elevate your airline’s online advertising strategy. Utilize forecasts based on billions of Google searches and advanced machine learning for more accurate budget planning.

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You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses

September 1, 2023September 1, 2023

Discover the advantages of using Google Ads’ Performance Planner for your online advertising budget. Benefit from machine-learning-driven forecasts based on billions of weekly Google searches.

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What does value-based bidding do?

September 1, 2023September 1, 2023

Learn how value-based bidding, a Smart Bidding strategy in Google Ads, uses machine learning to drive maximum conversion value aligned with your business goals.

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What is value-based bidding?

September 1, 2023September 1, 2023

Discover how value-based bidding optimizes your Google Ads campaigns. Using machine learning, this Smart Bidding strategy focuses on achieving high-value conversions that meet your business objectives.

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How does value-based bidding work?

September 1, 2023September 1, 2023

Learn how value-based bidding revolutionizes your online advertising strategy. Using machine learning, it focuses on high-value conversions that align with your business goals for smarter spending.

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Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

September 1, 2023September 1, 2023

Dive deep into value-based Smart Bidding strategies for Search campaigns. Learn how to prioritize between conversions and their value, using target CPA or ROAS for optimized outcomes. Decode the secrets to successful bidding!

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What two things are types of value-based Smart Bidding strategies? Select 2 Correct Responses

September 1, 2023September 1, 2023

Explore the intricacies of value-based Smart Bidding strategies. Understand the difference between maximizing conversions versus conversion value, and how target CPA and ROAS guide optimization for desired outcomes in Search campaigns.

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What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

September 1, 2023September 1, 2023

Discover the key value-based Smart Bidding strategies in Search campaigns. Learn the distinction between maximizing conversions and conversion value, and how target CPA and ROAS play a crucial role in optimizing results.

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After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

September 1, 2023September 1, 2023

Maximize your Google Ads campaign with Smart Bidding and broad match. Learn the top three best practices, including negative keyword targeting, the use of responsive search ads, and Quality Score monitoring for optimal campaign performance.

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Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow? Select 3 Correct Responses

January 29, 2024September 1, 2023

Discover the three key best practices for Google Ads campaigns using Smart Bidding and broad match. Learn how to manage negative keywords, leverage responsive search ads, and contextual signals.

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Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses

September 1, 2023September 1, 2023

Explore the three essential best practices to follow once you’ve implemented Smart Bidding and broad match in Google Ads for optimal campaign performance.

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