A marketer looking to advertise a new spa package via Google Audiences without having their targeting restrict performance should implement optimized targeting in Display & Video 360 to reach the correct audience.
- Viewability targeting
- Demographic targeting
- Device targeting
- Optimized targeting
The correct answer is: Optimized targeting
Explanation: Optimized targeting in Display & Video 360 allows marketers to use various inputs like first-party data, Google audiences, custom audiences, and third-party data as soft signals. These signals guide the AI-driven targeting without strictly limiting the scope of ad delivery. Optimized targeting can dynamically serve ads to users outside of these initial signals if it predicts better performance results. This ensures that the spa package ads are delivered to an audience that is more likely to convert, enhancing campaign success without being confined by the initial targeting parameters.
Chapter 14: Use Optimized Targeting with Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/12060859