DoubleClick Search Basics Answersheet

What would you do first to report on data for your “thank you page” Floodlight activity?

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What would you do first to report on data for your “thank you page” Floodlight activity? Enable support for Google Analytics Create a Floodlight activity group Create a Floodlight activity column Add an attribution model Correct answer is: Create a Floodlight activity group [1234]

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

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[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her … Read more

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

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[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? Change the date range to focus on … Read more

What information can a Floodlight tag track using custom variables?

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[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What information can a Floodlight tag track using custom variables? Promo codes Email addresses IP addresses Customer’s full name Correct answer is: Promo codes Explanation: In addition to tracking sales revenue and visitor … Read more

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

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Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Search ad Call-only ad Smartphone ad Text ad Correct answer is: Call-only ad [1234]

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

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[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What are the advantages of using DoubleClick Search to manage a large and complex campaign? Reduced cost Centralized management and reporting with automated bid strategies The capability of running promotions on one engine … Read more

What is a benefit of using executive reporting?

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[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What is a benefit of using executive reporting? Charts and tables that show metrics for attributes like ad copy Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation … Read more

What is search engine marketing?

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[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What is search engine marketing? When a system requires you to work with an expert in search engine optimization When an advertiser runs ads that show up alongside natural search results on a … Read more

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

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You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? Avoidance Prohibited Exclusionary Negative Correct answer is: Negative [1234]

Bid strategies can find the most opportunities under which condition?

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[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities A small portfolio with very clear goals A very focused portfolio that is not very … Read more