Category: DoubleClick Search Basics Answersheet

What would you do first to report on data for your “thank you page” Floodlight activity?

What would you do first to report on data for your “thank you page” Floodlight activity? Enable support for Google Analytics Create a Floodlight activity group Create a Floodlight activity…

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] Miranda is running a search campaign on multiple…

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] You’re looking to examine performance by device type…

What information can a Floodlight tag track using custom variables?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What information can a Floodlight tag track using…

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Search ad…

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What are the advantages of using DoubleClick Search…

What is a benefit of using executive reporting?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What is a benefit of using executive reporting?…

What is search engine marketing?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What is search engine marketing? When a system…

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these? Avoidance Prohibited…

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