What would you do first to report on data for your “thank you page” Floodlight activity? Enable support for Google Analytics Create a Floodlight activity group Create a Floodligh... Read more
Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while... Read more
You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? Chang... Read more
What information can a Floodlight tag track using custom variables? Promo codes Email addresses IP addresses Customer’s full name Correct answer is: Promo codes Explanation: In additio... Read more
Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create? Search ad Call-only a... Read more
What are the advantages of using DoubleClick Search to manage a large and complex campaign? Reduced cost Centralized management and reporting with automated bid strategies The capability of... Read more
What is a benefit of using executive reporting? Charts and tables that show metrics for attributes like ad copy Cross-advertiser metrics displayed in terms of high-level concepts and colorfu... Read more
