The Intelligence Panel in Display & Video 360 proves valuable in a campaign by allowing users to see which insertion order is under-pacing.
- To forecast impression levels for an upcoming campaign
- To chose the most relevant inventory while negotiating a deal
- To upload a single creative to multiple line items
- To see which insertion order is under-pacing
The correct answer is: To see which insertion order is under-pacing
Explanation: This tool within the Campaign module offers a comprehensive analysis of your account, delivering critical insights and recommendations to enhance campaign performance. It highlights specific campaign entities, like insertion orders and line items, pinpointing issues that could hinder future success, such as misconfigurations that may affect pacing. By accessing the Intelligence panel, users can dive deep into the details of these issues, troubleshoot under-pacing line items, and identify opportunities for better budget utilization. Additionally, the panel provides options to explore related alerts and optimize campaigns based on its recommendations, facilitating bulk application of these suggested changes. This feature is instrumental in ensuring campaigns are optimized efficiently, reducing the risk of underperformance and maximizing return on investment.
Chapter 5: Execute Campaigns in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9099533