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You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

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Discover the nuanced balance between showcasing people and products in video ads. Learn from Google’s insights on driving brand awareness and consideration effectively.

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You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

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If you’re making your first video ad with the goal of building awareness for your direct-to-consumer food company, you should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.

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You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?

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You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

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You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?

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App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

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You should use diverse creatives in content, theme, length, and orientation to achieve strong results the. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.

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You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

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If you’re aiming to drive awareness for an international cosmetic brand’s new product, you should connect with potential customers through a video ad by showing diverse characters representative of your customers.

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You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

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You’re creating a Discovery campaign and need to choose images that help generate leads for the whale-watching tour company, you should choose the images of tourists enjoying their tour in scenic locations.

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You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

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If you want viewers to pay attention to the entire ad. You should focus on the Audio element to help viewers better engage with the Video ads that you have created with the awareness objectives.

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You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

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If your viewers are dropping off very quickly for your existing video ads, use audio to engage them more effectively. It is an effective way to get viewers to pay attention to an ad with an awareness objective.

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You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

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If You want to make small changes to improve the first video ad that you created a few months ago, you should increase the pace and tighten the framing to achieve your goal.

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You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?

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5 headlines, images, and short descriptions you should prepare in order to drive strong results, if you’re preparing to create your first responsive display ad and want to make sure you follow best practices.

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For which scenario would Google’s experimentation tool be most useful?

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Google’s experimentation tool would be most useful if you’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.

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If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

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If you’re editing a video ad with the goal of driving consideration, Focus on the product and let people take a secondary role in order to maximize effectiveness.

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You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?

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You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. You should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.

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You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

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You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. You should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.

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Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

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By leveraging key differentiators such as competitive claims and endorsements, you can connect with viewers and make your brand stand out to potential customers through a video ad with an awareness objective.

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For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

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Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform. This description accurately captures guidance for writing effective headlines and descriptions for an app campaign.

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You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

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Text is an important input. Writing effective headlines and descriptions for app campaigns. Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

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You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

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By replacing the assets that have a low-performance label in the asset report, you can keep creative fresh for users while maintaining consistent results.

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You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

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By replacing the assets that have a low performance label in the asset report, you can keep creative fresh for users while avoiding a fluctuation in results.

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You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

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You should follow an approach of humanising the story to help people think or feel something if you work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads.

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You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?

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You should apply the techniques of humanising the story to help people think or feel something if you work for a creative agency and your client is having trouble connecting meaningfully with potential customers.

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You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

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You should connect with viewers through video ads. You should keep the value proposition and use case precise if you manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online.

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You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

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you should connect with potential customers through a video ad. You should include diverse characters that are representative of your customer base. This will get you to drive awareness for a clothing brand’s new product.

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You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?

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If you are aiming to drive awareness for a global beauty brand’s new product, you should connect with potential customers through a video ad by featuring diverse characters that represent your customer.

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Describe the difference between the traditional story arc and the emerging story arc.

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The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching. This is the difference between the traditional story arc and the emerging story arc.

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What’s the difference between traditional and emerging story arcs?

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The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching. This is the difference between an emerging story arc and a traditional story arc.

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What is the difference between an emerging story arc and a traditional story arc?

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The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching. This is the difference between an emerging story arc and a traditional story arc.

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You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

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If You have assets like brand images, text, and logos available, the Video Creation Tools in Google Ads would enable you to launch your first video ad using these assets even If You’re planning on launching a video campaign or video ad for the first time for your retail business.

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If it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?

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If you have existing brand images, text, and logos, the Video Creation Tools in Google Ads can help you make your first video ad using these assets even if If it’s your first time launching a video campaign.

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You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

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If you have brand images, text, and logos available Video Creation Tools in Google Ads can help you make your first video ad from these assets even if You’ve never launched a video campaign or made a video ad before.

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You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

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If you are trying to determine how many people have watched key moments or skipped your video ad, you should use Video Creative Analytics to understand this metric.

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Which of these accurately describes Google’s experimentation tool?

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Google’s experimentation tool is a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

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Which of the following describes Google’s experimentation tool?

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Google’s experimentation tool is a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

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You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?

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If your goal is to drive sign-ups for a subscription-based online fitness platform’s free trials, setting the context and including a clear call-to-action would help accomplish this in a video ad with an action objective.

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You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to achieve this?

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If you’ve identified important audiences that have a high rate of conversion from your existing video ads, also want to boost conversion rates further, you should use Google’s experimentation tool. This tool test multiple creatives against one important audience segment.

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If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

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Google’s experimentation tool tests multiple creatives against one important audience segment. it will help to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign.

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You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to achieve this?

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Google’s experimentation tool tests multiple creatives against one important audience segment. it will help to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign.

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