To learn what happens after transactions on your site and identify cross-sell opportunities for your next campaign in Search Ads 360, you should look at conversion cart data.
- You should look at custom floodlight variables.
- You should look at budget bid strategies.
- You should look at data-driven attribution.
- You should look at conversion cart data.
The correct answer is: You should look at conversion cart data.
Detailed Answer: Conversion with Cart Data in Search Ads 360 utilizes your Merchant Center feed to provide detailed information about products at the time of purchase, such as color and material. This data is invaluable for identifying cross-sell opportunities. If certain products are performing well, you can tailor your ad copy to cross-sell compatible products. Conversely, if there are specific products you need to promote, you can leverage data on popular products to suggest potential cross-sells in your ads. By analyzing conversion cart data, you gain insights that enable you to optimize your advertising strategy, ensuring that it aligns with customer purchasing patterns and enhances the effectiveness of your campaigns.
Chapter 15: Gain Insights with Floodlight Variables