To maximize conversions at a specific target spend in Search Ads 360, you should use budget bid strategies for conversions.
- You should use budget bid strategies for clicks.
- You should use target cost-per-acquisition (tCPA).
- You should use target return on ad spend (tROAS).
- You should use budget bid strategies for conversions.
The correct answer is: You should use budget bid strategies for conversions
Detailed Answer: In Search Ads 360, optimizing conversions within a specific budget is effectively managed through budget bid strategies. This approach allows you to automatically tailor your spend towards key performance metrics outlined in your plan. For instance, if your primary goal is to achieve a target cost-per-action (CPA), then the strategy will be focused on maximizing conversions within your set budget. Similarly, if the objective is revenue generation, then your key metric will be target return on ad spend (ROAS). A budget bid strategy ensures that your spending is optimized to get the most favorable outcomes, whether that’s in terms of clicks, conversions, or revenue, corresponding to the specific goals and financial constraints of your campaign. This strategic approach facilitates achieving maximum efficiency and effectiveness in your digital advertising efforts.
Chapter 4: Maximize Performance with Bid Strategies