In order to use remarketing with Google Analytics, you need to:

In order to use remarketing with Google Analytics, you need to: have a goal conversion rate of 20% have your Google Analytics and AdWords accounts linked have at least one active AdWords account have a goal conversion rate of 30% The correct Answer is: have your Google Analytics and AdWords accounts linked Google Display Advertising … Read more

Which bidding option is best suited for an advertiser focused on branding goals?

Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost per acquisition (CPA) Viewable cost-per-thousand impressions (vCPM) The correct Answer is: Viewable cost-per-thousand impressions (vCPM) Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for … Read more

An advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming.

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites? Add “Java Beans” as a negative … Read more

For an advertiser focused on branding, what are the key success metrics?

For an advertiser focused on branding, what are the key success metrics? Conversion Rate Clicks and Impressions Cost-per-conversion Reach and Frequency The correct Answer is: Reach and Frequency Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * 100% Legitimate to use for Exam Explanation: For an advertiser focused on … Read more

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network? Interest category Remarketing Topic Placement The correct Answer is: Remarketing Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% Moneyback Guarantee * … Read more

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one.

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? Demographic targeting A broad affinity audience In-market audiences Dynamic remarketing The correct Answer is: In-market audiences Google Display Advertising Exam – All Q&As * Updated on … Read more

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? Bid Optimizer Frequency Capping Ad Rotation Ad Scheduling The correct Answer is: Ad Scheduling Google Display … Read more

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start? Search Network only Search Network with Display Opt-in Display Network with Search Select Display Network … Read more

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use: Ad Scheduling cost-per-day (CPD) Target CPA Bidding cost-per-thousand impressions (CPM) bidding The correct Answer is: Target CPA Bidding Google Display Advertising Exam – All Q&As * Updated on 25-Apr-2019 * 100% … Read more