If your customer wants to delve deeper into their Search Ads 360 campaign and view reporting based on their business organization’s setup, they need to have custom dimensions set up within their account.
- Labels
- Audience segments
- Inventory management
- Custom dimensions
The correct answer is: Custom dimensions
Explanation: Custom dimensions in Search Ads 360 are a powerful feature for businesses looking to gain more tailored insights from their campaigns. These dimensions utilize specific information about the business to enhance reporting and facilitate automated campaign management. By setting up custom dimensions, your customer can move beyond the constraints of traditional campaign and ad group structures. Instead, they can create customized reports that align with their unique business organization. This approach allows for a more accurate and relevant assessment of the campaign’s performance, tailored to the specific needs and structure of the business.
Chapter 13: Use Custom Dimensions in Search Ads 360