Campaign Manager Certification Exam
What settings are required to give a user reporting access for a single advertiser?
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What ad setting limits the number of times that ad can be shown to a particular user?
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Which three workflows can be used to make bulk edits? (select three)Select All Correct Responses
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What level is used to calculate conversions if the lookback window differs between objects?
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At what level can landing pages be set, so they are the same across multiple ads?
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Where would purchased inventory for a campaign be entered in Campaign Manager?
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When assets are added to an existing creative, where will these updates be reflected?
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When using a placement media cost cap, what will happen once the cap is reached?
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What does an “execution channel” represent in the Planning process?
An “execution channel” represent The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed in the Planning process.
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What must a Floodlight tag include to capture product data alongside a conversion?
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Which conditions must be true in order to designate an advertiser as a “child”?Select All Correct Responses
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Which two methods count impressions on site-served creatives? (select two)Select All Correct Responses
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Where in Campaign Manager can the Site ID(s) require to push placements to Display & Video 360 be found?
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Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
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If a publisher serves a placement tag after the campaign end date, what ad will serve?
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What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
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What counting method tracks the number of sales made or items purchased?
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To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
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What counting method tracks the number of sales made or items purchased?
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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
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When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
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What action can be taken to select which columns appear in the trafficking interface?
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What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
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What is the limit to retrieve log data from a Data Transfer Google Bucket?
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What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
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What timezone is used in Data Transfer (DT) timestamps for impression and click files?
Coordinated Universal Time (UTC) timezone is used in Data Transfer (DT) timestamps for impression and click files.
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Which two tabs in Reporting provide access to viewability data? (select two)Select All Correct Responses
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What targeting rules display an ad to users who have viewed a product, but not purchased it?
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What is the more cost-effective way to restrict ads served to a specific geographic region?
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What feature can be used to combine log-level impression and click data for a custom reach analysis?
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What report shows how long it takes for a customer to convert after interacting with an ad?
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What object in Campaign Manager is equivalent to a creative in Display & Video 360?
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What Floodlight conversion counting method would report the first visit for each user within a given day?
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Paid search dimensions in Report Builder are compatible with what metric?
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What report in Report Builder shows the number of unique users who have interacted with ads?
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Cross-environment conversion methodology takes into account what data sources?
Cross-environment conversion methodology takes into account through Resettable device IDs, cookies and anonymized Google sign-ins data source.
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When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
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Which two methods measure impressions served in a mobile app? (select two)Select All Correct Responses
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What are two benefits of using the INS tag? (select two)Select All Correct Responses
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When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
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Where are Campaign Manager and Display & Video 360 linked?
Campaign Manager and Display & Video 360 are linked at Floodlight configuration
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What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
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The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)Select All Correct Responses
Upload conversions and Customize reporting are the two tasks that the “DCM/DFA Trafficking and Reporting API” can directly accomplish.
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What attribution model uses Floodlight data from both attributed and non-attributed conversions?
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In which two tags can the keyword macro (%k) be added? (select two)Select All Correct Responses
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What cost model only calculates cost for impressions measured as viewable by Active View?
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