The Google products that integrate with Search Ads 360, as required by your client, are Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.
- They’re Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager.
- They’re Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmall, and Big Query.
- They’re Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query.
- They’re Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.
The correct answer is: They’re Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query
Detailed Answer: Search Ads 360 has established integrations with several key Google products, each adding significant value to its functionality. Display & Video 360 integration enables the use of a single set of Floodlight tags for tracking conversions across multiple channels. With Google Analytics 4, users can create advanced bid strategies and apply non-last-click attribution models in Search Ads 360. Looker Studio’s integration allows for native reporting of Search data, enhancing business intelligence centralization. Lastly, BigQuery can be used to extract deeper insights from Search Ads 360 data, providing a more profound and comprehensive analysis. These integrations offer a robust and synergistic environment for managing digital advertising strategies effectively.
Chapter 1: Get to Know Search Ads 360