HotAndCold.com, a regional HVAC contractor, has contracted Kennedie to be their marketer. Thus far, their website has been an informational site full of static pages. Kennedie is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Samsung Pay Venmo Apple Pay Google Pay Correct answer is: Google Pay

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Venmo Square Wallet PayPal Google Pay Correct answer is: Google Pay

SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Venmo Apple Pay Square Wallet  Google Pay Correct answer is: Google Pay

Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

Visitor hits Average page views Daily referrals Conversion rates Correct answer is: Conversion rates Chria should use conversion rates stats to convince the executive leadership of AnimalRescue.com to make site speed a priority. She’s done a comparative analysis of the site against competitor sites and convinced that improving the speed and responsiveness of the site … Read more

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Average page views Click rates Average daily visitors Conversion rates Correct answer is: Conversion rates Jensen should use conversion rates to convince the executive leadership of GlobalMovers.com to make site speed a priority. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site … Read more

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers. Select All Correct Responses

Fully supported by Android and iOS Automatic certification in app stores Less device battery drain Works on flaky connections Accessible from phone’s home screen Correct answers are: Works on flaky connections and Accessible from phone’s home screen Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still … Read more

Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses

Better hardware integration Fully supported by Android and iOS Automatic certification in app stores Accessible from phone’s home screen Responds dynamically to input Correct answers are: Accessible from phone’s home screen and Responds dynamically to input Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still … Read more

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

Reviewing the funnel or flow of StadiumSpirit can help to identify which pages need the most attention with regards to CRO.

A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

Reviewing the funnel or flow of Gymnex can help to identify which pages need the most attention with regards to CRO.

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

Reviewing the funnel or flow of SportsJokey can help to identify which pages need the most attention with regards to CRO.

You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

Progressive checkout Dynamic merchant processing Static profile matching Using given information Correct answer is: Using given information

You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

Delivering a relevant web pag Using known user signals Dynamic merchant processing Using given information Correct answer is: Using given information

You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

Using known user signals Delivering a relevant web page Static profile matching Using given information Correct answer is: Using given information

Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?

Behavior reports Attribution reports Model comparison reports Flow visualization reports Correct answer is: Flow visualization reports Harold should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which … Read more

Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?

Attribution reports Model comparison reports Audience reports Flow visualization reports Correct answer is: Flow visualization reports Robert should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which … Read more

Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

Conversions reports Audience reports Attribution reports Flow visualization reports Correct answer is: Flow visualization reports Jerry should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays … Read more

Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts So that all teams can handle user feedback To create diverse strategies within each individual team To make sure branding consistency and minimize errors Correct answer is: To make sure branding consistency and minimize errors Always create centralized design standards. Make sure everyone knows and uses … Read more

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts So that all teams can handle user feedback To create diverse strategies within each individual team To make sure branding consistency and minimize errors Correct answer is: To make sure branding consistency and minimize errors Always create centralized design standards. Make sure everyone knows and uses … Read more

Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that all teams can handle user feedback So that the teams can collaborate on leadership efforts To create diverse strategies within each individual team To make sure branding consistency and minimize errors Correct answer is: To make sure branding consistency and minimize errors Always create centralized design standards. Make sure everyone knows and uses … Read more

Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

When it comes to marketing, the mobile network present an opportunity for mobile device. The mobile web remains the most widely used platform and Bob understands that.

Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

The mobile network present an opportunity for mobile devices when it comes to marketing. The mobile web remains the most widely used platform.

Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?

When do users prefer to interact with a website vs. an app? Ask this question to encourage cross-functional collaboration between ColabFlow’s teams.

Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

Google Pay works on web sites, apps, Android, and iOS and It securely stores payment information. That’s why you should recommend it to Billy to counter negative feedback about the purchasing experience.

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

Google Pay securely stores payment information and Completing checkout takes less than six clicks or taps. These are the two reasons for recommending Google Pay as a payment solution to Myrna is for TryAndBuy.com.

Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

Completing checkout takes less than six clicks or taps and it securely stores payment information are the two reasons for recommending Google Pay as a payment solution to Kelli is for UpSide.com.

Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers. Select All Correct Responses

Being the marketer, Waldo focus on Accessibility and Conversion to improve the user experience of WaterTech.com.

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses

Clear value proposition and Simple design are the two elements Gertie should focus on to increase revenue through the a client’s website, PieBaker.com.

Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses

Simple design and Relevant page are the two elements Tyra should focus on to increase sales revenue through the a client’s website, eCars.com.

Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers. Select All Correct Responses

Senora should focus on Call-to-action and Simple design of landing page to increase sales revenue through the site by making the landing page more welcoming.

Landing page best practices

The design of landing page is solely responsible for user experience. Good design generate better conversion and you achieve your favorite business goals. While creating the landing pages you should always think from your users’ perspective. This is the good area to focus on first while optimizing your campaign. Page experience is a Google ranking … Read more

Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?

Firebase A/B testing tool allows Nia to test the app’s UI and features that will help customers order products more easily.

David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site. Which of the following is a testing tool that David can use for MintBotics’s site?

Google optimize is the tool that David can use for MintBotics’s site. This tool is used to test websites. Whereas Firebase testing tool is used to test mobile apps.

Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?

Laura can use Firebase Testing tool for PropShop’s app before rolling out the user experience improvement features.

David has prioritized a list of things to test for their business, MachineBeast. The goal is to improve the user experience while letting the user accomplish what they want in MachineBeast’s app. Which of the following is a testing tool that David can use for MachineBeast’s app?

David can use Firebase A/B testing tool for MachineBeast’s app to improve the user experience while letting the user accomplish what they want in MachineBeast’s app.

Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

Firebase A/B Testing tool allows them to test the UI and features of their new smartphone app that will help customers order products more easily app’s.

Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

Google’s Firebase A/B testing service allows them to test the app’s UI and features. Aliyah should use this tool before incorporating conversion numbers boosting features.

Firebase A/B Testing – Optimize your app experience with experiments

Firebase A/B testing is Google’s tool that is powered by Google Optimize. Firebase A/B Testing helps you optimize your app experience by making it easy to run, analyze, and scale product and marketing experiments. It helps you to test your app’s UI, features, or engagement campaigns to see if they actually work to improve your … Read more

Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?

Slowness of the site discourages users from browsing the site. Marketers should use Google’s Test My Site tool to identify issues and get personalized recommendations for website improvements.

Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?

Test My Site is a tool that Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site.

Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?

If Liam is unsure about how to demonstrate and prove that the slowness of the site discourages users from browsing the site, he should use Google’s Test My site tool. This tool test, analyze, and report recommendations to improve the performance of the RetireEarly.com site.

The business owners of Foodiest feel like their mobile website, foodiest.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodiest use to receive specific recommendations on how to improve foodiest.com?

Google’s Test My Site tool can tells you specific recommendations on how to improve foodiest.com. You can share it with your developers and improve the business website of Foodiest.

The business owners of VeganZilla feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience to their users. Which Google tool can VeganZilla use to receive specific recommendations on how to improve veganzilla.com?

The owners of VeganZilla should use Test My Site tool if they feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience. They will get the complete analysis report with personalized recommendations.

HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google’s One Tap Sign-up feature can make HeavyDuty.com’s checkout easier by using information stored in the user’s Google account.

Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for MySpy.com?

The marketer for MySpy.com should use Google’s One Tap Sign-up solution. It can help make checkout much faster for MySpy.com. The problem of lengthy checkout process can be countered using this solution.

Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?

Google’s One Tap Sign-up solution can help make checkout much faster for ScaryBooks.com. Cami should use this to improve ScaryBooks.com’s checkout and abandon purchases.

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google’s One Tap Sign-in can make checkout easier for the customers of an online music streaming site TuneStreamer.com, by using information stored in the user’s Google account.

Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won’t come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?

Google’s one tap sign-in solution can help make checkout much faster for HitchHiker.com.

One Tap Solution – Google’s robust solution that enable users to connect with businesses in a more seamless and secure way

Google lets your customer sign-up, sign-in and pay using its robust tech solution to connect with businesses in a more seamless and secure way. One Tap Sign-In and One Tap Sign-Up allow users to sign in or sign up quickly with their Google Account — the same account they already use with Gmail, Play, and … Read more

The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

Deep linking technology can open a product URL directly in a mobile app of The Johnson Door Company.

The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

Deep linking technology can make a click on a web ad open a page in a mobile app.

The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?

Deep linking is the technology that can open the mobile app from a click on a web ad. It encourage users to use the app instead of the website because of its advanced capabilities.

Nathan verwaltet die Onlinemarketingkampagnen für ein Reformhaus. Er erstellt eine Google-Suchkampagne legt „Zugriffe auf die Website“ als Marketingziel fest. Welches Ergebnis erwartet Nathan von seiner Kampagne?

Nathan verwaltet die Online-Marketingkampagnen für einen Vitamin- und Nahrungsergänzungsladen. Sie erwartet das Ziel, mehr Kunden dazu zu bringen, sich über seine Produkte aus der Google-Suchkampagne zu informieren.

Latest Search Engine Marketing Interview Questions and Answers – For Hiring 3-5 Years Experienced Manager – Part 1

If you want to hire a Search engine marketing manager for your firm, assess their experience and Google ads knowledge carefully. Do not ask just functional questions, put some strategic questions in front of them. If somebody has even 1 year of experience they can answer your functional questions easily, but it require real working … Read more

What is the automated bidding and it’s benefits?

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. Types of Bidding Strategies There are total 6 types of automated bidding strategies. Maximize Click Target Impression Share Target CPA … Read more

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select All Correct Responses

To earn user clicks, Ginger should focus on creating an ad that has a relevant headline and includes a current promotion. has a larger font size is listed after search results includes at least two different colors has a relevant headline includes a current promotion Correct Answers are: 1. has a relevant headline and 2. … Read more

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.

Mila möchte ihren Lagerbestand räumen, um Platz für eine neue Produktlinie zu schaffen. Sie ist bereit, zu diesem Zweck ihren CPA (Cost-per-Acquisition) und ihre Investitionen zu erhöhen, solange dadurch eine Umsatzsteigerung gewährleistet ist. Ihre aktuelle Kampagne umfasst eine Gesamtinvestition von 25.500 $, generiert 1.500 Conversions und hat einen CPA von 17 $. Welcher der folgenden Investitionspläne aus dem Leistungsplaner unterstützt Milas Marketingziel?

Gesamtinvestition von 40.000 $ für 2.000 Conversions mit einem CPA von 20 $, Dieser im Performance Planner erstellte Plan hilft Molly bei ihrem Marketingziel, mehr Umsatz zu generieren.

Petras monatliches Kampagnenbudget beträgt nur 500 $ pro Monat, soll aber möglichst viele potentielle Kunden auf ihre Website bringen. Welche Art von automatischer Gebotsstrategie eignet sich für ihre Kampagne am besten?

Die Gebotsstrategie für die Maximierung der Klicks ist für Priyas Kampagne am besten geeignet, da sie mit einer begrenzten Budgetoption so viele potenzielle Kunden wie möglich auf ihre Website bringen muss.

Als Werbestratege möchte Joachim seine Anzeigen optimieren, um Nutzer effektiver zu Klicks und Conversions anzuregen. Er erwägt, die beiden optionalen „Pfad“-Felder in der URL-Komponente der Anzeige einzusetzen, möchte aber sichergehen, dass die Botschaft nicht zu lang ist. Wie viele Zeichen kann er in jedem der optionalen Pfade verwenden?

Joachim kann in jedem dieser optionalen Pfade jeweils bis zu 15 Zeichen verwenden.

Michaela hat vor Kurzem das neue Produkt **Wonder Boots** auf den Markt gebracht. Die Marke ist in der Schuhbranche bereits sehr bekannt. Sie möchte mit Google Ads mehr Zugriffe erzielen, aber nur für Suchanfragen, die genau mit ihrem Produktnamen (**Wonder Boots**) übereinstimmen. Welche Keyword-Option sollte Michaela wählen, um die Anzahl der Zugriffe bei Suchanfragen ausschließlich mit dem Produktnamen **Wonder Boots** zu erhöhen?

Michelle sollte Exact Match Type verwenden, um Traffic ausschließlich für die Suche nach dem Wonder Boots-Produktnamen zu gewinnen.

Ingrid möchte mit ihrer neuen Produktlinie möglichst viel Aufmerksamkeit erregen. Sie weiß, dass sie mit einer Displaykampagne im Internet eine große Reichweite erzielen kann. Wie kann Ingrid mit einer Displaykampagne ihr Marketingziel erreichen?

Mit einer Display-Kampagne wird das Marketingziel von Ingrid erreicht, indem ihre Anzeigen auf Website-Inhalten geschaltet werden, die sich auf ihr Unternehmen oder die Interessen ihrer Kunden beziehen, basierend auf ihren Targeting-Entscheidungen.

Jan möchte potenzielle Kunden erreichen, die auf Google speziell nach “ZeitSparer” suchen – der beliebten Bürosoftware seines Unternehmens. Da Jan mit einem einfachen Ansatz beginnen möchte, empfiehlt ihm sein Marketingberater, dynamische Suchanzeigen zu verwenden. Was ist die einfachste Methode, um dynamische Suchanzeigen zu verwenden?

Für Anbieter wie Yan, die Kunden anziehen möchten, die speziell auf Google suchen, sind Zielseiten aus Standardanzeigengruppen die einfachste Methode für die Verwendung von Anzeigen für die dynamische Suche.

Mario erstellt eine Textanzeige, die im Google Suchnetzwerk ausgeliefert wird. Er gibt überall die erforderlichen Informationen ein. In welchem Element sollte er Details zu seinem Produkt hervorheben und die Anzahl der Zeichen auf zwei Felder mit je 90 Zeichen beschränken?

In der Beschreibungskomponente wird Mario gebeten, eindeutige Details zu seinem Produkt hervorzuheben und die Anzahl der Zeichen, die er verwenden kann, auf zwei Felder mit 90 Zeichen zu beschränken.

Karens Waschmaschine funktioniert nicht mehr, deshalb sucht sie auf Google nach einer neuen. In den Suchergebnissen sieht sie mehrere Google-Suchanzeigen für Waschmaschinen. Anhand welcher der folgenden Parameter wird bei der Google-Auktion bestimmt, welche Anzeigen ihr präsentiert werden? (Wählen Sie zwei Optionen aus.)

Anzeigenrelevanz und Werbetreibendengebot bilden einige der Parameter, anhand derer die Auktion für Google Search-Anzeigen ermittelt, welche Anzeigen Karen sieht.

In Noras Modekaufhaus findet zweimal jährlich ein beliebter Sonderverkauf für Herrenhüte mit großzügigen Rabatten und Überraschungsangeboten statt. Sie möchte potenzielle Kunden auf den Ausverkauf aufmerksam machen. Wie können Google-Suchkampagnen an eine bestimmte Werbeaktion angepasst werden? (Wählen Sie zwei Optionen aus.) Wählen Sie alle richtigen Antworten aus

Google Search-Kampagnen können so angepasst werden, dass sie für das Verkaufsereignis des Modekaufhauses von Nora werben, indem Start- / Enddaten der Kampagne festgelegt und eine neue Anzeigengruppe für den Verkauf erstellt werden.

Werbung bei Google Ads beruht auf drei Prinzipien: Relevanz, Kontrolle und Ergebnisse. Ihre Anzeigen sind hoch relevant, da Sie die richtigen Nutzer mit der richtigen Botschaft im richtigen Moment erreichen. Sie erhalten Ergebnisse, da Sie nur dann bezahlen, wenn ein Nutzer auf die Anzeige klickt. Inwiefern haben Sie mit Google Ads die Kontrolle?

Google-Anzeigen bieten Kontrolle, indem sie Werbetreibenden die Kontrolle über das Maximum geben, das sie pro Monat ausgeben.

Laura hat gerade die erste Google-Suchkampagne für ihr Yogastudio erstellt. Sie wählt das Google Suchnetzwerk aus, das standardmäßig die Suchnetzwerk-Partner von Google enthält. Welche Vorteile bieten ihr Suchnetzwerk-Partner?

Laura kann ihre Reichweite auf weitere Websites ausweiten, indem sie bei Google-Suchpartnern erscheint. Sie kann dadurch Nutzer aller Gerätetypen erreichen. Sie kann dadurch eine Partnerschaft mit anderen ähnlichen Unternehmen eingehen. Sie erreicht dadurch eine größere geografische Reichweite für ihre Anzeigen. Sie erweitert dadurch ihre Reichweite auf zusätzliche Websites. Die richtige Antwort lautet: Sie erweitert dadurch … Read more

Dieters Unternehmen stellt ein leistungsfähiges Produkt her und die Kunden sind mit ihren Käufen zufrieden. Leider verzeichnet er nur wenige Websitebesuche. Wie kann Dieter mit responsiven Suchanzeigen mehr potenzielle Kunden erreichen? (Wählen Sie zwei Optionen aus.) Wählen Sie alle richtigen Antworten aus

Mit Responsive Search-Anzeigen können Sie Anzeigen erstellen, die sich anpassen, um Ihren Kunden relevantere Nachrichten anzuzeigen. Sie müssen lediglich die Überschriften, Beschreibungen und URLs für Ihre Anzeigen angeben.

If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will not be able to associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page, If a web page visitor clears the Analytics cookie from their browser.

If a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will google analytics count?

Google analytics count 3 goal conversions if a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions.

Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?

Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.

Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

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The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

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A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

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Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

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Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.