What is “View-Through Conversion” – Definition with Example – Steps to Define Conversion Window

View through conversion occur when user just see the ad and convert later. Google Ads Help Center For example: You run a banner ad on display network. Your banner ads is shown on various websites of display network. The user go to any website from display network, and see your banner ad there for just … Read more

Pick Google Ads campaign type according to scenarios and goals

Each Google Ads campaign type has different goal. Choose your goals first. Goal is nothing but your business objective. After choosing the goals, you should choose the relevant campaign type. Wrong campaign type can’t let you achieve the goal. There are 5 types of campaign in Google Ads. Search Campaigns – Search campaign are shown … Read more

Hostinger Review – Not So Good Idea To Have Hosting From Here

There are millions of hosting companies claiming 99.9% uptime. But most of these companies are just resellers of hosting companies. People come to school4seo.com and ask often about the hosting service provider for their website. Many people share their own experiences with the companies. Here I am just summarising an experience of one of our … Read more

If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will not be able to associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page, If a web page visitor clears the Analytics cookie from their browser.

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Having the marketer take sole responsibility of making user-centric design Having each team measure different key performance indicators (KPIs) Investing heavily in developer resources Building relationships between teams like marketing and product The correct answer is: Building relationships between teams like marketing and product Amelia is determined to convert their business, Geogenics, into a user-focused … Read more

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Average page views Daily referrals Average daily visitors Search ranking Correct answer is: Search ranking Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. She should use Search Ranking … Read more

Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?

Broaden the scope of products offered on the site. Remove all flash content and switch fully to HTML5. Provide a way for users to leave and read reviews from other customers. Focus on changes that improve user satisfaction of the site. The correct answer is: Focus on changes that improve user satisfaction of the site. … Read more

Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?

Marketers can expect users to keep up-to-date with the latest mobile device models. Marketers can rely on mobile device manufacturers and OS developers to keep mobile devices at top speed. Mobile devices increase in performance over time as they are used more frequently. Building thoughtful, simpler interfaces can help improve speed and performance across all … Read more

Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?

Display a video window of products in use Display all their products on the home page Display their most popular products on the home page Provide a very welcoming experience for him Correct answer is: Provide a very welcoming experience for him Stuart is in the market for a rain coat. He did a Google … Read more

Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?

Display contact information Display a video window of products in use Display their most popular products on the home page Provide a very welcoming experience for him Correct answer is: Provide a very welcoming experience for him Forrest is in the market for a barbecue grill. He did a Google search and clicked a link … Read more

Fanny has been the chief marketing officer for FireSale.com for the past two years. The web site is still using the same web application platform used to create it. Fanny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses

Automatic certification in app stores Less device battery drain Better hardware integration Responds dynamically to input Loads instantly Correct answers are: Responds dynamically to input and Loads instantly Fanny has been the chief marketing officer for FireSale.com for the past two years. The web site is still using the same web application platform used to … Read more

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

Accessing the desktop version of the site from different locations Reviewing search term reports in their Google Ads account Analyzing demographic reports for FuelCoach’s industry Comparing the desktop conversion rate to mCvR Correct answer is: Comparing the desktop conversion rate to mCvR FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). … Read more

Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?

Reviewing search term reports in their Google Ads account Analyzing demographic reports for Autosity’s industry Accessing the desktop version of the site from different locations Comparing the desktop conversion rate to mCvR Correct answer is: Comparing the desktop conversion rate to mCvR Autosity feels that they have room to improve their mobile conversion rate (mCvR). … Read more

Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?

What percentage of the marketing budget can accurate metrics quantify? Are the teams utilizing the latest features in Google Ads? How many offline interactions does it take to create a conversion? Do the website and app both deliver high-quality user experiences? Correct answer is: Do the website and app both deliver high-quality user experiences? Elliott … Read more

Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

Are the teams utilizing the latest features in Google Ads? What percentage of the marketing budget can accurate metrics quantify? How many offline interactions does it take to create a conversion? Do web and app teams have aligned goals and strategies? Correct answer is: Do web and app teams have aligned goals and strategies? Murphy … Read more

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?

To identify whether the app attracts the attention of nearby people as they use it. The visuals of the app may appear different in various lighting situations. To see how it compares against apps belonging to other businesses in the industry. The app’s speed and performance may vary depending on various factors. The correct answer … Read more

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?

The visuals of the app may appear different in various lighting situations. To identify whether the app attracts the attention of nearby people as they use it. To see how it compares against apps belonging to other businesses in the industry. The app’s speed and performance may vary depending on various factors. The correct answer … Read more

As the marketer for SellYourCar.com, the user experience for the site is Olivia’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

XML HTML Localization Videos Correct answer is: Videos As the marketer for SellYourCar.com, the user experience for the site is Olivia’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. Videos are likely slowing down the performance of the website. Graphics … Read more

As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

HTML Coding errors Localization Videos Correct answer is: Videos As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. Videos are likely slowing down the performance of the website. … Read more

Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?

To build morale within the organization and, in turn, promote a supportive work environment To gain assistance from the developers when it comes to creating content on Google Ads To encourage developers to implement marketing-related changes quicker than usual To understand the constraints that limits developers when they’re building a site or app The correct … Read more

Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?

To build morale within the organization and, in turn, promote a supportive work environment To encourage developers to implement marketing related changes quicker than usual To gain assistance from the developers when it comes to creating content on Google Ads To understand the constraints that limits developers when they’re building a site or app The … Read more

James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

To build morale within the organization and, in turn, promote a supportive work environment To encourage developers to implement marketing related changes quicker than usual To gain assistance from the developers when it comes to creating content on Google Ads To understand the constraints that limits developers when they’re building a site or app The … Read more

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

Integration Center Google Analytics 360 Google Site Testing Optimize 360 Correct answer is: Optimize 360 Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. Google’s … Read more

Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NationalTransfer.com, an international mover of household goods?

Data Studio Google Analytics 360 Google Insights Optimize 360 Correct answer is: Optimize 360 Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. Google’s … Read more

Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on PacificShipping.com, an international freight company?

Data Studio Google Analytics 360 Google Site Testing Optimize 360 Correct answer is: Optimize 360 Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. Google’s Optimize … Read more

Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?

It guarantees more conversions. It unlocks additional features in Google Analytics. It encourages feedback from users. It prevents misalignment. The correct answer is: It prevents misalignment. Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. If … Read more

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organization?

It encourages feedback from users. It guarantees more conversions. It unlocks additional features in Google Analytics. It prevents misalignment. The correct answer is: It prevents misalignment. Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Flightzy. If … Read more

Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

It encourages feedback from users. It unlocks additional features in Google Analytics. It guarantees more conversions. It prevents misalignment. The correct answer is: It prevents misalignment. Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. If … Read more

Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

Reviewing search term reports in their Google Ads account Analyzing demographic reports for Cabzio’s industry Accessing the desktop version of the site from different locations Experiencing the site as a mobile user The correct answer is: Experiencing the site as a mobile user Cabzio feels that they have room to improve their mobile conversion rate … Read more

Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?

Provide a way for users to leave and read reviews from other customers. Add a PCI-compliant payment gateway to bolster user confidence in site security. Remove all flash content and switch fully to HTML5. Focus on providing a seamless experience for users. The correct answer is: Focus on providing a seamless experience for users. Anja … Read more

Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?

Add a PCI-compliant payment gateway to bolster user confidence in site security. Remove all flash content and switch fully to HTML5. Enhance the search feature of the site with full text searching. Focus on providing a seamless experience for users. The correct answer is: Focus on providing a seamless experience for users. Famke is the … Read more

The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

It uses Progressive Personalization. It uses given information. It uses known user signals. It delivers a relevant landing page. Correct answer is: It delivers a relevant landing page. The developers for YouGotTalent.com are demonstrating to the marketers the new features of the site that deliver personalized content to the user. When a user clicks on … Read more

The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

It implements dynamic scripting. It uses Progressive Personalization. It uses known user signals. It delivers a relevant landing page. The correct answer is: It delivers a relevant landing page. The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a … Read more

The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

It uses given information. It implements dynamic scripting. It implements mobile deep linking. It delivers a relevant landing page. The correct answer is: It delivers a relevant landing page. The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a … Read more

As the marketer for ClimbHigh.com, the user experience for the site is Maria’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

XML HTML Localization Graphics Correct answer is: Graphics As the marketer for ClimbHigh.com, the user experience for the site is Maria’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. Graphics is the factor that’s likely slowing down the performance of … Read more

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

Display their most popular products on the home page Display contact information Display all their products on the home page Ensure he feels as welcome as if he was at the store The correct answer is: Ensure he feels as welcome as if he was at the store Jerry is in the market for a … Read more

The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?

Ratio of total visitors per day to total hits per day Using cloud-based testing services to simulate the actual user experience Separating spider hits from cached and visitor hits Using real-world results instead of lab-testing results The correct answer is: Using real-world results instead of lab-testing results The product managers and developers for MoveMyStuff.com have … Read more

The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?

Average time between user clicks measures view time Ratio of total visitors per day to total hits per day Using cloud-based testing services to simulate the actual user experience Using real-world results instead of lab-testing results The correct answer is: Using real-world results instead of lab-testing results The product managers and developers for MovingAway.com have … Read more

The product managers and developers for GlobalMovers.com have spent considerable effort to improve the performance of the website. Now they are trying to determine the best way to measure the performance of the site. What is one factor they should consider in choosing performance metrics?

Ratio of total visitors per day to total hits per day Separating spider hits from cached and visitor hits Using cloud-based testing services to simulate the actual user experience Using real-world results instead of lab-testing results The correct answer is: Using real-world results instead of lab-testing results The product managers and developers for GlobalMovers.com have … Read more

The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into DockHawk’s mobile site and app experience?

Because it’ll make sure users to leave positive reviews about DockHawk Because it’ll help them to grow and organize their audience lists to a greater extent Because it’ll help to further improve the click-through rate in their Google Ads account Because there are still many complex interactions that a user has with a site or … Read more

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

Because it’ll make sure users to leave positive reviews about GoldBoat Because it’ll help them to grow and organize their audience lists to a greater extent Because it’ll help to further improve the click-through rate in their Google Ads account Because there are still many complex interactions that a user has with a site or … Read more

The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?

Because it’ll help them to grow and organize their audience lists to a greater extent Because it’ll make sure users to leave positive reviews about Shipza Because it’ll help to further improve the click-through rate in their Google Ads account Because there are still many complex interactions that a user has with a site or … Read more

Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers. Select All Correct Responses

Imagery Specialization Analytics Navigation Landing pages Correct answers are: Navigation and Landing pages Otis is the marketer for his company’s website, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time … Read more

Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers. Select All Correct Responses

Imagery Optimization Specialization Navigation Landing pages Correct answers are: Navigation and Landing pages Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if … Read more

Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, ShieldBear, to the next level. Why is CRO important?

It provides invaluable insights into what other businesses are focusing on in the same industry. It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business. It gives businesses an accurate projection of what to expect from the industry and its users in the future. It takes the … Read more

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?

It gives businesses an accurate projection of what to expect from the industry and its users in the future. It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business. It provides invaluable insights into what other businesses are focusing on in the same industry. It takes the … Read more

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

It gives businesses an accurate projection of what to expect from the industry and its users in the future. It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business. It provides invaluable insights into what other businesses are focusing on in the same industry. It takes the … Read more

You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?

To encourage the user to spend hours browsing products on your site That site users leave positive reviews about products on the site That the customer tells all of their friends about your site To present your brand as if the customer walked into your store Correct answer is: To present your brand as if the … Read more

Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign? Why is the majority of traffic to the site coming from mobile devices? Can the click-through rate be further improved for this ad? How much improvement can be made on this page? Correct answer is: How much improvement can be made on this page? Know … Read more

Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign? Why is the majority of traffic to the site coming from mobile devices? Can the click-through rate be further improved for this ad? How valuable is the traffic to this page? Correct answer is: How valuable is the traffic to this page? Tramly is a … Read more

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Why is one Google Ads campaign performing better than another campaign? Can the click-through rate be further improved for this ad? Why is the majority of traffic to the site coming from mobile devices? How valuable is the traffic to this page? Correct answer is: How valuable is the traffic to this page? RecruitJet is a … Read more

PIE Framework Criteria

There are many methods for deciding which projects are worth testing. You can start with the simple PIE framework. This framework uses three criteria (potential, importance, ease) to decide what to test and in what order. ​Potential​ How much improvement can be made on this page? Start with prioritising your worst performing areas, taking into account your … Read more

Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

Brand insights Competitive insights User insights Data insights The correct answer is: Data insights Before you begin optimizing and making changes, start with some ideas of what to test. The key to identifying opportunities is research. Two main types of research are quantitative (data insights) and qualitative (user insights). Data is helpful to identify what and … Read more

Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

Competitive insights Brand insights Data insights User insights The correct answer is: User insights Before you begin optimizing and making changes, start with some ideas of what to test. The key to identifying opportunities is research. Two main types of research are quantitative (data insights) and qualitative (user insights). Data is helpful to identify what and … Read more

Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

Product insights Purchase insights Data insights User insights The correct answer is: User insights Before you begin optimizing and making changes, start with some ideas of what to test. The key to identifying opportunities is research. Two main types of research are quantitative (data insights) and qualitative (user insights). Data is helpful to identify what and … Read more

You are designing a mobile website for a company called, PioneerCooking.com. It’ll be the primary showcase of their outdoor cooking products. The website’s must be designed for access through mobile devices. To make sure that customers have a good experience with the PioneerCooking.com website, what should be the primary marketing goal?

That site users leave positive reviews about products on the site To show a price comparison with competitor sites To encourage the user to spend hours browsing products on your site That the mobile experience should resemble a good conversation The correct answer is: That the mobile experience should resemble a good conversation From start … Read more

You are designing a mobile website for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com website, what should be the primary marketing goal?

That site users leave positive reviews about products on the site To show a price comparison with competitor sites To track the products the customer views and the time spent on the site That the mobile experience should resemble a good conversation The correct answer is: That the mobile experience should resemble a good conversation … Read more

The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page. What’s the name of the metric that you should look for?

Scroll depth Average time on page Pages per session Bounce rate Correct answer is: Bounce rate The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any … Read more

The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?

New subscribers Average time on page Exit rate Bounce rate Correct answer is: Bounce rate The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to … Read more

The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

Scroll depth Pages per session New subscribers Bounce rate Correct answer is: Bounce rate The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and … Read more

Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?

Utilizing location integration Google’s One Tap sign-in Using given information Using known user signals Correct answer is: Using known user signals Known User Signals: Users increasingly expect that signals such as device type, location, and time of day may be used to better personalize their on-site or in-app experience. More relevant content can help users … Read more

Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?

Delivering a relevant landing page Using machine learning Google’s One Tap sign-in Using known user signals Correct answer is: Using known user signals Known User Signals: Users increasingly expect that signals such as device type, location, and time of day may be used to better personalize their on-site or in-app experience. More relevant content can … Read more

Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?

Using machine learning Using given information Delivering a relevant landing page Using known user signals Correct answer is: Using known user signals Known User Signals: Users increasingly expect that signals such as device type, location, and time of day may be used to better personalize their on-site or in-app experience. More relevant content can help … Read more

Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?

A speed plan A performance plan A speed threshold A performance budget Correct answer is: A performance budget A performance budget is a set of limits on specific metrics that affect site performance. The concept is similar to a financial budget: You set a limit and make sure you stay within it. If you choose … Read more

Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

Long-term performance audit Performance maintenance team Independent testing program A Performance budget Correct answer is: A performance budget A performance budget is a set of limits on specific metrics that affect site performance. The concept is similar to a financial budget: You set a limit and make sure you stay within it. If you choose … Read more

Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor performance. Working with the site marketing and development teams, Smitty created a plan where the site performance metrics couldn’t fall below a certain level. Which plan type is Smitty’s plan?

A speed plan A performance budget A performance plan A latency limit Correct answer is: A performance budget A performance budget is a set of limits on specific metrics that affect site performance. The concept is similar to a financial budget: You set a limit and make sure you stay within it. If you choose … Read more

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

Independent testing program Long-term performance audit Performance maintenance team Performance budget Correct answer is: A performance budget A performance budget is a set of limits on specific metrics that affect site performance. The concept is similar to a financial budget: You set a limit and make sure you stay within it. If you choose to … Read more

Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn’t fall below a certain level. Which plan type is Jude’s plan?

A latency limit A performance plan A speed plan A performance budget Correct answer is: A performance budget A performance budget is a set of limits on specific metrics that affect site performance. The concept is similar to a financial budget: You set a limit and make sure you stay within it. If you choose … Read more

Logan has been the marketer and site manager for CarFixer.com for the past 10 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

Independent testing program Automated debuggers Performance maintenance team Performance budget Correct answer is: Performance budget A performance budget is a set of limits on specific metrics that affect site performance. The concept is similar to a financial budget: You set a limit and make sure you stay within it. If you choose to spend a … Read more

Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal’s leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?

̉Showing a comparison of performance between the development and marketing teams Showing a summary breakdown of the Google Ads account Showing the performance statistics of the design team Showing benchmark data across the competition Correct answer is: Showing benchmark data across the competition Shanna is a marketer for the company CentralTotal. Shanna wants to help … Read more

Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

Showing a summary breakdown of the Google Ads account Showing the performance statistics of the design team Showing a comparison of performance between the development and marketing teams Showing benchmark data across the competition Correct answer is: Showing benchmark data across the competition Nelson is a marketer for the company WorldTrend. Nelson wants to help … Read more

Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

Showing the performance statistics of the design team Showing a summary breakdown of the Google Ads account Showing a comparison of performance between the development and marketing teams Showing benchmark data across the competition Correct answer is: Showing benchmark data across the competition Melanie is a marketer for the company GlobalVision. Melanie wants to help … Read more

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

Chrome UX Report Chrome DevTools Google Web Vitals Google Ads landing page report Correct answer is: Google Ads landing page report Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As … Read more

The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

Chrome UX Report Chrome DevTools Test My Site Google Ads landing page report Correct answer is: Google Ads landing page report The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head … Read more

Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. As the head marketer for EuropeanTours.eu, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

Google Web Vitals Test My Site Chrome UX Report Google Ads landing page report Correct answer is: Google Ads landing page report Windsor Jones, Vice President of Sales for EuropeanTours.eu has ordered his marketing team to improve the website. Revenue from the site has dipped, and he thinks it’s because the landing page is unfriendly. … Read more

Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup’s mobile experience create?

$250,000 $300,000 $10,000 $400,000 Correct answer is: $400,000 Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. As per this … Read more

Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Tennio’s mobile experience create?

$200,000 $500,000 $20,000 $400,000 Correct answer is: $400,000 Paul is the owner of Tennio and is wondering what impact Tennio’s mobile experience is having on revenue. Paul understands that they can calculate the mobile conversion rate (mCvR). Tennio receives 200,000 clicks with a mCvR of 1%. The average order value is $200. As per this … Read more

Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo’s mobile experience create?

$600,000 $150,000 $250,000 $400,000 Correct answer is: $400,000 Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. As … Read more

Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

Clicks and revenue decrease. Clicks and average order value decrease. Clicks and average order value increase. Conversions and revenue increase. Correct answer is: Conversions and revenue increase. Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. TrucksBooks can expect … Read more

Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

Clicks and revenue increase. Conversions increase while revenue decreases. Conversions decrease while revenue increases. Conversions and revenue increase. Correct answer is: Conversions and revenue increase. Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. RelicsComics can expect to see … Read more

Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

Clicks and average order value decrease. Clicks and revenue increase. Clicks and average order value increase. Conversions and revenue increase. Correct answer is: Conversions and revenue increase. Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. RelicsComics can expect … Read more

Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Investing heavily in developer resources Having each team measure different key performance indicators (KPIs) Having the marketer take sole responsibility of making user-centric design Creating a continuous cycle of listening to users, testing and iterating Correct answer is: Creating a continuous cycle of listening to users, testing and iterating Charles is determined to reshape their … Read more

Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

Investing heavily in developer resources Having the marketer take sole responsibility of making user-centric design Segmenting teams internally to drive individual focus Creating a continuous cycle of listening to users, testing and iterating Correct answer is: Creating a continuous cycle of listening to users, testing and iterating Lydia is determined to transform their business, Naturentic, … Read more

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation Performance, Inspection, and Evaluation Production, Interest, and Engagement Potential, Importance, and Ease Correct answer is: Potential, Importance, and Ease Read more about PIE Framework Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding … Read more

Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation Production, Interest, and Engagement Performance, Inspection, and Evaluation Potential, Importance, and Ease Correct answer is: Potential, Importance, and Ease Read more about PIE Framework Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding … Read more

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation Production, Interest, and Engagement Performance, Inspection, and Evaluation Potential, Importance, and Ease Correct answer is: Potential, Importance, and Ease Read more about PIE Framework Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding … Read more

The business, WatchSpark, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of WatchSpark share in common?

They’re all trying to understand how users are interacting with experiences. Each of their primary goals is to drive revenue. Their primary goal is to grow social engagement. All of their business roles connect to the end user. Correct answer is: All of their business roles connect to the end user. The business, WatchSpark, has … Read more

The business, Monitoro, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Monitoro share in common?

Their primary goal is to grow social engagement. They’re all primarily focused on driving traffic. They all work directly with the Google Ads interface. All of their business roles connect to the end user. Correct answer is: All of their business roles connect to the end user. The business, Monitoro, has an effective team comprised … Read more

The business, Altawatch, has an effective team that comprises of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Altawatch share in common?

They’re all trying to understand how users are interacting with experiences. Each of their primary goals is to drive revenue. They all work directly with the Google Ads interface. All of their business roles connect to the end user. Correct answer is: All of their business roles connect to the end user. The business, Altawatch, … Read more

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The initial search and exploration phase The exploration and action phase The initial search and action phase The exploration and evaluation phase Correct answer is: The exploration and evaluation phase Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. A big part … Read more

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The exploration and action phase The initial search and exploration phase The evaluation and action phase The exploration and evaluation phase Correct answer is: The exploration and evaluation phase Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. A big part of … Read more

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

The initial search and exploration phase The exploration and action phase The initial search and action phase The exploration and evaluation phase Correct answer is: The exploration and evaluation phase Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. A big part … Read more

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

By multiplying the desktop conversion rate by the mobile conversion rate By dividing the desktop conversion rate by the mobile conversion rate By multiplying the mobile conversion rate by the desktop conversion rate By dividing the mobile conversion rate by the desktop conversion rate Correct answer is: By dividing the mobile conversion rate by the … Read more

Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?

By dividing the desktop conversion rate by the mobile conversion rate By multiplying the mobile conversion rate by the desktop conversion rate By multiplying the desktop conversion rate by the mobile conversion rate By dividing the mobile conversion rate by the desktop conversion rate Correct answer is: By dividing the mobile conversion rate by the … Read more

HotAndCold.com, a regional HVAC contractor, has contracted Kennedie to be their marketer. Thus far, their website has been an informational site full of static pages. Kennedie is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Samsung Pay Venmo Apple Pay Google Pay Correct answer is: Google Pay

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Venmo Square Wallet PayPal Google Pay Correct answer is: Google Pay

SmithPlumbing.com, a local plumbing contractor, has contracted Jade to be their marketer. Thus far, their website has been an informational site full of static pages. Jade is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

Venmo Apple Pay Square Wallet  Google Pay Correct answer is: Google Pay

Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

Visitor hits Average page views Daily referrals Conversion rates Correct answer is: Conversion rates Chria should use conversion rates stats to convince the executive leadership of AnimalRescue.com to make site speed a priority. She’s done a comparative analysis of the site against competitor sites and convinced that improving the speed and responsiveness of the site … Read more

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Average page views Click rates Average daily visitors Conversion rates Correct answer is: Conversion rates Jensen should use conversion rates to convince the executive leadership of GlobalMovers.com to make site speed a priority. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site … Read more

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers. Select All Correct Responses

Fully supported by Android and iOS Automatic certification in app stores Less device battery drain Works on flaky connections Accessible from phone’s home screen Correct answers are: Works on flaky connections and Accessible from phone’s home screen Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still … Read more

Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers. Select All Correct Responses

Better hardware integration Fully supported by Android and iOS Automatic certification in app stores Accessible from phone’s home screen Responds dynamically to input Correct answers are: Accessible from phone’s home screen and Responds dynamically to input Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still … Read more

A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?

Reviewing the funnel or flow of StadiumSpirit can help to identify which pages need the most attention with regards to CRO.

A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

Reviewing the funnel or flow of Gymnex can help to identify which pages need the most attention with regards to CRO.

A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?

Reviewing the funnel or flow of SportsJokey can help to identify which pages need the most attention with regards to CRO.

You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

Progressive checkout Dynamic merchant processing Static profile matching Using given information Correct answer is: Using given information

You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

Delivering a relevant web pag Using known user signals Dynamic merchant processing Using given information Correct answer is: Using given information

You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

Using known user signals Delivering a relevant web page Static profile matching Using given information Correct answer is: Using given information

Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?

Behavior reports Attribution reports Model comparison reports Flow visualization reports Correct answer is: Flow visualization reports Harold should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which … Read more

Robert is the marketer for LuckyGuess.com, an online trivia gaming site. Revenue from the site is down. The VP of sales wants the problem fixed soon. Robert suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Robert would like to better understand how users move through the website. Which category of Google Analytics reports can give Robert that information?

Attribution reports Model comparison reports Audience reports Flow visualization reports Correct answer is: Flow visualization reports Robert should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which … Read more

Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

Conversions reports Audience reports Attribution reports Flow visualization reports Correct answer is: Flow visualization reports Jerry should use flow visualization reports in Google Analytics to identify pages that need improvement. A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays … Read more

Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts So that all teams can handle user feedback To create diverse strategies within each individual team To make sure branding consistency and minimize errors Correct answer is: To make sure branding consistency and minimize errors Always create centralized design standards. Make sure everyone knows and uses … Read more

Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that the teams can collaborate on leadership efforts So that all teams can handle user feedback To create diverse strategies within each individual team To make sure branding consistency and minimize errors Correct answer is: To make sure branding consistency and minimize errors Always create centralized design standards. Make sure everyone knows and uses … Read more

Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

So that all teams can handle user feedback So that the teams can collaborate on leadership efforts To create diverse strategies within each individual team To make sure branding consistency and minimize errors Correct answer is: To make sure branding consistency and minimize errors Always create centralized design standards. Make sure everyone knows and uses … Read more

Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

When it comes to marketing, the mobile network present an opportunity for mobile device. The mobile web remains the most widely used platform and Bob understands that.

Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

The mobile network present an opportunity for mobile devices when it comes to marketing. The mobile web remains the most widely used platform.

Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?

When do users prefer to interact with a website vs. an app? Ask this question to encourage cross-functional collaboration between ColabFlow’s teams.

Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

Google Pay works on web sites, apps, Android, and iOS and It securely stores payment information. That’s why you should recommend it to Billy to counter negative feedback about the purchasing experience.

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

Google Pay securely stores payment information and Completing checkout takes less than six clicks or taps. These are the two reasons for recommending Google Pay as a payment solution to Myrna is for TryAndBuy.com.

Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses

Completing checkout takes less than six clicks or taps and it securely stores payment information are the two reasons for recommending Google Pay as a payment solution to Kelli is for UpSide.com.

Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers. Select All Correct Responses

Being the marketer, Waldo focus on Accessibility and Conversion to improve the user experience of WaterTech.com.

Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses

Clear value proposition and Simple design are the two elements Gertie should focus on to increase revenue through the a client’s website, PieBaker.com.

Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses

Simple design and Relevant page are the two elements Tyra should focus on to increase sales revenue through the a client’s website, eCars.com.

Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers. Select All Correct Responses

Senora should focus on Call-to-action and Simple design of landing page to increase sales revenue through the site by making the landing page more welcoming.

Landing page best practices

The design of landing page is solely responsible for user experience. Good design generate better conversion and you achieve your favorite business goals. While creating the landing pages you should always think from your users’ perspective. This is the good area to focus on first while optimizing your campaign. Page experience is a Google ranking … Read more

Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?

Firebase A/B testing tool allows Nia to test the app’s UI and features that will help customers order products more easily.

David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site. Which of the following is a testing tool that David can use for MintBotics’s site?

Google optimize is the tool that David can use for MintBotics’s site. This tool is used to test websites. Whereas Firebase testing tool is used to test mobile apps.

Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?

Laura can use Firebase Testing tool for PropShop’s app before rolling out the user experience improvement features.

David has prioritized a list of things to test for their business, MachineBeast. The goal is to improve the user experience while letting the user accomplish what they want in MachineBeast’s app. Which of the following is a testing tool that David can use for MachineBeast’s app?

David can use Firebase A/B testing tool for MachineBeast’s app to improve the user experience while letting the user accomplish what they want in MachineBeast’s app.

Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

Firebase A/B Testing tool allows them to test the UI and features of their new smartphone app that will help customers order products more easily app’s.