Nitin Batra
You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
To make sure mobile-optimized creatives are appearing on mobile websites and delivering properly, you should examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included.
Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites. What’s the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
To make sure their mobile-optimized creatives are delivering properly, your home decor client should examine their campaign trafficking settings in Campaign Manager 360 to verify that their ads are mobile-friendly.
Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
To verify that mobile ads serve correctly in Campaign Manager 360 for your sunglasses retail chain client, the first thing to check is whether the campaign uses mobile-friendly sizes and formats when organizing creatives in the platform.
Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?
To measure how many new users are seeing their campaign and receive the data daily by email in a spreadsheet, your client should use the Report Builder feature in Campaign Manager 360.
You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you. Which Campaign Manager 360 feature should you use that meets your need?
To find out how many visitors shopped on your website every day last month and receive the data as a spreadsheet by email, you should use Report Builder in Campaign Manager 360.
Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
To meet your national bicycle retail chain client’s request for a weekly spreadsheet report showing the locations where website visitors originate from, you would select Report Builder in Campaign Manager 360.
A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign. Which ad placement option would they include in their campaign?
A computer repair shop that has decided to focus its outreach efforts on developing a desktop ad campaign would include desktop ads for computer building and repair in their campaign.
A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices. Which ad placement would be outside the focus of their campaign goal?
An ad placement that would be outside the focus of a mobile ad campaign goal for a chain of barbershops aiming to reach an on-the-go audience through mobile devices is a desktop ad for a fashion magazine.
A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?
An ad placement option that would be outside the scope of a mobile campaign objective for a workout clothing retail chain focusing on smartphones and tablets is a desktop website for exercise news.
A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
A scenario that reflects a consideration the dental care products company should be aware of when using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign is having a creative for an electric toothbrush that is mobile-optimized and leads to their mobile company website.
An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?
A scenario that represents a factor the athletic shoes retailer should be aware of when using Campaign Manager 360 to advertise across mobile platforms, especially smartphones, is that a creative for their latest running shoes is mobile-optimized but leads to their mobile website.
A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?
A scenario that represents a consideration to bear in mind for a furniture company using Campaign Manager 360 to advertise across mobile platforms, focusing on smartphones, is having a creative for their sectional couch that is mobile-optimized and directs users to their mobile website.
Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
The metric within Campaign Manager 360 that your client should use to measure users’ ability to see their video is video views.
Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
The metric within Campaign Manager 360 that would help your swimwear retail chain client understand their audience’s capability to view their video ads is video views.
You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?
To figure out users’ ability to view their video ads in Campaign Manager 360, the metric you should use is video views.
Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
To achieve your goal in Campaign Manager 360 for promoting your mobile app and directing users through the desired journey, you should utilize mobile targeting to surface two separate ads, so users can first be driven to the mobile site and then directed to the store for the discount.
Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
To meet your client’s objective using Campaign Manager 360, you should apply mobile targeting to surface two separate ads, so website traffic can be directed first to the mobile site and then to the store for the special sale.
Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
To achieve the outcome of directing website traffic to the mobile site and then to the store for the special, you need to use mobile targeting in Campaign Manager 360 to surface two separate ads so that users can be directed accordingly.
A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?
A good answer would be: When a new hire asks which digital marketing roles are likely to use Campaign Manager 360, you can answer that media traffickers, analysts, and media planners are the roles most commonly involved with the platform.
Which positions at an agency would you expect to use Campaign Manager 360?
A good answer would be: The positions at an agency that you would expect to use Campaign Manager 360 include analysts, media planners, and media traffickers.
Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
A good answer would be: If mobile-specific metrics aren’t appearing in a campaign running across mobile web, mobile app, and desktop web, the reason could be that mobile reporting dimensions were left out of Report Builder.
You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?
A good answer would be: The reason mobile-specific metrics aren’t showing in the campaign report could be that mobile reporting dimensions weren’t included in Report Builder.
You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?
A good answer would be: The reason mobile-related metrics aren’t appearing in the campaign report for the wedding planning business could be that mobile reporting dimensions weren’t added into Report Builder.
Where in the Google Marketing Platform can you manage connections across a number of its products?
The place in the Google Marketing Platform where you can manage connections across a number of its products is the Integration Center.
Where do you go to see the connections you have set up between Google Marketing Platform products?
To see the connections you have set up between Google Marketing Platform products, you should go to the Integration Center.
What part of the Google Marketing Platform should you go to in order to manage connections across different products?
To manage connections across different products within the Google Marketing Platform, you should go to the Integration Center.
Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
To determine how many times the actionable message airing after the :25 mark in your travel-booking company’s new video campaign was viewed, you should look at Active View: Custom Metric Viewable Impressions within Campaign Manager 360 reporting.
You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
To determine if viewers saw the key information that begins at the half-minute mark in your grocery-delivery startup’s video campaign, you should look for Active View: Custom Metric Viewable Impressions in Campaign Manager 360 reporting.
Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?
The video benchmark you should review within Campaign Manager 360 reporting to see how many times the :25 mark message in your salon client’s new video campaign was viewed is Active View: Custom Metric Viewable Impressions.
Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?
The type of Verification setting within Campaign Manager 360 that will tell you if your ad ran beside content not suitable for your brand is the content setting.
One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand. Which Verification setting within Campaign Manager 360 would let her know if the content was okay?
The Verification setting within Campaign Manager 360 that would let a marketer know if the content on a high-priority webpage is appropriate for her brand is the content setting.
Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?
Using Campaign Manager 360, the content setting under Verification would notify you if your ad was running beside content that wasn’t suitable for your brand.
An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
To find out how many new and unique people have been buying the new line of children’s shampoos and have seen the media campaigns, the hair care products company should look at the Floodlight Report and the Reach report.
A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
To report on how many new and unique users are purchasing items and being reached by media campaigns for the new high-impact workout attire, the fitness apparel brand should review the Floodlight Report and the Reach report.
You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
To share video campaign metrics with your business partners, you’d share the two rich media metrics from Campaign Manager 360: video stops and video replays, which show how many times people stop and restart the video ad.
Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?
To meet your music studio client’s request for specific video campaign metrics, you should share the rich media metrics “video mutes” and “video replays” from Campaign Manager 360, which show how many times users turned down the sound and restarted their video ad.
Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
To meet your client’s request for video campaign metrics on how many times users stop and restart their video ad, you should show the rich media metrics “video stops” and “video replays” from Campaign Manager 360.
What’s a key differentiator of Campaign Manager 360?
A key differentiator of Campaign Manager 360 is that it’s a web-based ad management system for advertisers and agencies, offering a robust set of features for digital campaign management including ad serving, targeting, verification, and reporting.
A client asks you to explain what Campaign Manager 360 is. What answer will you give them?
A good answer to explain what Campaign Manager 360 is to a client would be: Campaign Manager 360 is a web-based ad management platform designed for advertisers and agencies to manage digital campaigns. It offers a comprehensive set of features for ad serving, targeting, verification, and reporting.
You need to explain what Campaign Manager 360 is to a client. What answer will you give them?
A good answer to explain what Campaign Manager 360 is to a client would be: Campaign Manager 360 is a web-based ad management system for advertisers and agencies that supports digital campaign management with features for ad serving, targeting, verification, and reporting.
A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
To help a client better understand how Campaign Manager 360 works, you can describe the correct order of steps in this way: (1) People visit the website that contains ad space, (2) Campaign Manager 360 selects an ad to use that space, (3) Campaign Manager 360 uses audience and contextual signals to supply a creative option, and (4) the ad is served and performance information is sent to Campaign Manager 360.
An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad. What’s a good way to view these metrics?
A good way for an international knit apparel company to view metrics showing whether users outside their geographic brand safety target had viewed their ad is by using the verification tool.
A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations. What resource should they use to review these metrics?
The resource a streaming services startup should use to review metrics and ensure their ad is streamed in one country but not another for brand safety considerations is the verification tool.
A national sneaker company wants to see if their ad appeared outside of the geographic target. What’s a good way to view metrics for the geographic brand safety target?
A good way for a national sneaker company to view metrics for the geographic brand safety target and determine if their ad appeared outside of the geographic target is by using the verification tool.
A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on. Which report should they review?
To determine which devices their ads have appeared on, the national pet food store should review the standard report with the platform type dimension.
You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared. Which report should you check on?
To figure out which devices your bottled water company ads have appeared on, you should check the standard report with the platform type dimension.
A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on. Which report should they look at?
To understand which devices their ads have appeared on, the national motorcycle manufacturer should look at the standard report with the platform type dimension.
A bookstore owner has chosen to add a 720×720 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?
To include a 720×720 MP4 video ad placement in their In-stream Video campaign, the bookstore owner should enable their preferred option in the transcode list within Campaign Manager 360.
A realtor would like to add a 1280×720 MP4 video ad placement to their new In-Stream Video campaign. To include this video format and resolution in their campaign, what step should they take?
To include a 1280×720 MP4 video ad placement in their new In-Stream Video campaign, the realtor should enable the desired option in the transcode list.
PC accessories retailer has decided to add a new 640×480 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
To include a 640×480 MP4 video ad placement in their In-stream Video campaign, the PC accessories retailer should enable the specific option in the transcode list within Campaign Manager 360.
You’re working with a national flower distributor to plan desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?
When working with a national flower distributor to plan desired creatives for a new campaign, the relevant steps in the creative serving process include setting creative rotation rules, defining the creative ratio, assigning creative priority, and establishing creative scheduling.
A marketer is using new creatives to expand an ad campaign for a tea shop. Which set of steps are relevant in the creative-serving process?
When a marketer is using new creatives to expand an ad campaign for a tea shop, the relevant steps in the creative-serving process include applying creative rotation rules, setting creative weight, and configuring creative scheduling.
You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
To ensure the mobile in-app advertising campaign for the apparel brand’s new hat line directs users to the appropriate in-app landing page, the right tool to use within Campaign Manager 360 is deep links.
You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream. Which tool in Campaign Manager 360 is the right one for this objective?
To ensure the dairy brand’s mobile in-app ads lead users directly to the in-app landing page for the new ice cream flavors, the right tool to use in Campaign Manager 360 is deep links.
You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store. Which tool in Campaign Manager 360 should you select?
To ensure your mobile in-app advertising sends visitors to the in-app landing page for your new online art supplies store, you should select deep links in Campaign Manager 360.
Which platforms allow for native integrations with Campaign Manager 360?
The platforms that allow for native integrations with Campaign Manager 360 are Google Analytics 4, Display & Video 360, and Search Ads 360.
Which platforms feature native integration with Campaign Manager 360?
The platforms that feature native integration with Campaign Manager 360 are Display & Video 360, Search Ads 360, and Google Analytics 4.
You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch. Which platforms would you include in that presentation?
To present the core platform integrations in Campaign Manager 360 to your client as part of the ad campaign pitch, you should include Google Analytics 4, Display & Video 360, and Search Ads 360.
You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
To make sure the ads for your company’s new line of juice smoothies serve only in locations that align with your brand, you should go to the campaign-level settings in Campaign Manager 360.
Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand. To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
To ensure that your game developer client’s display ads for their new educational game aimed at preteens only show in locations aligned with the brand, you should navigate to campaign-level verification in your Campaign Manager 360 account settings.
You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand. At what level in your Campaign Manager 360 account settings will you need to navigate to?
If you’re working with a movie production company on their latest release and they want to ensure their display ads appear in locations ideal for their brand, you’ll need to navigate to the campaign-level verification settings in your Campaign Manager 360 account.
You’ve created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve. What should you do?
If you’ve created a video ad campaign for your automotive rental store business but only have the companion ads ready, the best approach is to begin the campaign with the companion ads until the video ads are ready to serve.
You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?
If you’ve worked with your client to develop a video campaign but only the companion ads are ready to serve at launch, you should start the campaign using the companion ads until the video ads are ready to serve.
Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?
For your client who owns a vegan foods online store and is ready to launch a video campaign but currently only has companion ads available, the best course of action is to begin the campaign with companion ads until the video ads are ready.
An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices. Which technology can help them achieve that goal?
The technology that an online travel-planning startup can use to serve ads that are a good fit for both desktop and mobile devices is HTML5 format.
An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices. What technology would they need to use in order to accomplish this?
The technology an account executive would need to use to assemble a client’s campaign with ads that reach both mobile and desktop devices is HTML5 format.
A marketer has set up a new campaign and will now upload creatives. Which four options for creatives will be available to the marketer in Campaign Manager 360?
The four creative options available to a marketer in Campaign Manager 360 after setting up a new campaign are display, rich media, audio, and in-stream video.
After setting up a campaign, a furniture company is ready to upload creatives for it. Which four options for creatives will they be able to use in Campaign Manager 360?
After setting up a campaign in Campaign Manager 360, a furniture company will be able to use four creative options: Display, rich media, audio, and in-stream video.
Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?
To set up your new client’s Campaign Manager 360 network so they can separate their home decor and general contracting divisions while maintaining a holistic view of their company, you should set up separate child advertisers under the parent advertiser.
Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?
To permit the kind of differentiation that allows each dealer location to be managed separately while maintaining a comprehensive company view, you’ll need to create separate child advertisers beneath the parent advertiser in the Campaign Manager 360 network.
Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with. How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
To organize the Campaign Manager 360 network for your client, a national cleaning supplies business that’s launching a new subsidiary, the correct approach is to set up separate child advertisers beneath the parent advertiser so they can separate business units while maintaining a holistic overview of the company.
Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
The Floodlight feature that makes it possible to measure specific elements on a webpage at the time of a conversion event is the custom variable.
During website conversions, you’d like to find out which billing postal codes users entered. Which Floodlight feature can you use to help measure that information?
To find out which billing postal codes users entered during website conversions, you can use a custom variable in Floodlight.
A hotel client asks you to measure how many users participated in their rewards program. Which Floodlight capability would you use to measure the information they’ve requested?
To measure how many users participated in the hotel client’s rewards program, you would use a custom variable within Floodlight.
When third-party cookies deprecate, what are the critical inputs for conversion attribution?
When third-party cookies deprecate, the critical inputs for conversion attribution will include AI, contextual signals, and privacy-safe integrations.
After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?
After the deprecation of third-party cookies, the key inputs for conversion attribution are AI, contextual signals, and privacy-safe integrations.
What are the key inputs for conversion attribution after third-party cookie deprecation?
The key inputs for conversion attribution after third-party cookie deprecation are AI, contextual signals, and privacy-safe integrations.
A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain transferability is simple?
To ensure simple transferability when working with several clients across different categories, the manager at the advertising agency should create one agency account with several advertisers within that Campaign Manager 360 account.
At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?
The correct way to structure the Campaign Manager 360 instances when an advertising agency adds several clients across different categories is to create an agency account with multiple advertisers within that account to ensure easy transferability.
Your client is an advertising agency that manages multiple clients across various categories .How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
If your client is an advertising agency managing multiple clients across various categories, they should structure their Campaign Manager 360 instance by creating one agency account with multiple advertisers within that account to ensure simple transferability.
A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?
To create a mobile campaign for a new astronomy app and ensure the ads serve on modern browsers, the marketer should work with smartphone and desktop web inventory.
An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?
To meet their client’s goal of serving ads to a current-generation browser, the agency should use the ad inventory option “smartphone and desktop web ads.”
An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser. Which ad inventory options should they select?
If an advertiser is ready to build their mobile ad campaign and wants the ads to serve on any modern browser, they should select the ad inventory options “Smartphone and desktop web.”
You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
If you’re working on a new ad campaign for your photography supplies business using Campaign Manager 360, and you’re comfortable with coding and want to measure app conversions, the solution you should select is Google Analytics 4.
You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?
As the marketing manager for a pastry shop building a new ad campaign through Campaign Manager 360, and being comfortable with coding, you should pick Google Analytics 4 as the Google solution to measure app conversions.
You’re working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?
For an online car rental agency using Campaign Manager 360 and comfortable with coding, the recommended Google solution to measure app conversions is Google Analytics 4.
Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
To measure how many users downloaded the brochure for your bookstore client’s new training series using a counter tag in Campaign Manager 360, you should use the unique counting method.
A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
To measure how many people downloaded the promotion during their how-to-paint video campaign, the new art supplies store client should use the “unique counting method” with their counter tag in Campaign Manager 360.
Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?
To traffic your client’s sneaker campaign across three different sports publishers with varied video creative specifications, the best approach is to use the Publisher Spec library to effectively transcode videos and ensure they meet each publisher’s requirements.
Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign in order to accomodate the client’s needs?
To accommodate your client’s campaign across four publishers with different video creative specifications, you should use the Publisher Spec library to effectively transcode videos and ensure compatibility with each publisher’s requirements.
You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?
To run your dry-cleaning service campaign across three different publishers with varying video creative specifications, you should use the Publisher Spec library to effectively transcode videos and meet each publisher’s unique requirements.
Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
The Campaign Manager 360 hierarchy at which transcoding is set for in-stream video creatives in your client’s upcoming campaign is the Placement level.
You want to set transcoding for your client’s in-stream video creatives in their campaign. In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?
The Campaign Manager 360 hierarchy where you would have the ability to set transcoding for your client’s in-stream video creatives is the Placement level.