Latest Questions and Answers of Google Ads & Analytics Exams
Nitin Batra Google Display ads connects with the valuable audiences through apps, YouTube, and millions of other websites affiliated with Google
Google provides tons of material to study and score in the Google certifications. Google has a deal with SkillShop to manage the certification exams. All the lessons and training materials are well documented. You can learn from there. You can score better in the Google Ads and Google Analytics certification exams through the help of … Read more
How to write SEO friendly content and three ranking factor of any content.
Thankfully, there’s one more perk that technology brings to students – access to helpful writing tools. Mastering the art of academic and creative writing gets easier when you have such tools at your disposal.
What are the three main automation components of Smart Display campaigns?
Advertisers can use shopping ads to grow sales by selecting a specific location on the search results page for their ads to appear.
Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.
Laura should first Make sure her checkout page is live and that purchases can be completed if her website data shows that visitors place items in their shopping carts but fail to complete the purchase.
An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.
Google shopping helps retailers provide customers with seamless experiences meant to encourage action by providing relevant information, such as store hours, address, and product availability.
Google Shopping ads help Courtney make sure the clicks the ads receive come from customers more interested in her products by providing product details to attract better qualified leads.
Shopping ads help improve the quality of leads over standard text ads because Shopping ads are visually enticing while providing detailed product information.
The primary purpose of Local inventory ads is to drive consumers to your brick-and-mortar stores to complete a purchase that’s why Local Inventory ads are ideal for Flowers by Beth, a floral shop that just opened a brick-and-mortar location.
A single branch of Shiny Shoes has been operating across North America since 1917.
With his Showcase Shopping ad, Chris is trying to reach who are early in their online search for custom pianos.
Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.
An accurate description of Local Catalog ads that you could give Cheryl is that They (Local Catalog ads) are mobile-based ads that showcase multiple products.
Laura should first make sure her checkout page is live and that purchases can be completed to up her conversion rate.
Smart Shopping campaigns use machine learning by testing different font styles for specific product types to show a variety of the most relevant ads across Google networks to potential customers.
Smart Shopping campaigns reduce Carey’s Google Ads management workload By automating Carey’s ad placement and bidding.
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.
Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.
The three-step process for creating a customer match audience is Upload data, match the data, and create audience lists. Using this audience Leigh can reach past customers with their new makeup product i.e new line of mascara.
When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.
According to google research, you should focus on Framing and pacing to attract viewers. The ABCDs of YouTube assist advertisers in developing the most effective creatives.
While attracting the attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling, the final recommendation contained in the ABCDs of YouTube is to direct clearly what you want the viewer to do.
Customer Match and Similar Audiences are the intent audience solution on YouTube that Myra should select for the a YouTube campaign promoting their newest product line using this CRM data to engage past customers.
The two other reasons apart from allowing YouTube advertisers to reach these users much more effectively, that users choose YouTube are Users choose YouTub to engage with their favorite creators and for rich and diverse content.
From the ABCDs of YouTube advertising Jana has yet to implement the recommendation to direct her viewers on the specific actions they should take after viewing. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.
The YouTube intent audience solution Lou suggested to his client is Custom Intent audiences. Because his client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.
The two smart bidding options available for Marta in TrueView for action campaigns are Max Conversions and target cost-per-acquisition. Because she knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.
Jane tells her client that, with data and tools, google powers YouTube and delivers proven results. To convince her client to use YouTube, the other reason Jane could give that YouTube offers the most engaged audience on the web.
Google recommend you avoid using Text slides, subtitles, and voice-overs in your bumper ad. An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera.
If Dan wants to get the word out to his existing customers using google ads, he can upload customer information, such as e-mail addresses, to start the customer match process in Google Ads and Display & Video 360.
Along with proven result delivery another two options of choosing YouTube ads are that it offers audience engagement, attention, audience insights and advanced tools to help create impactful campaigns.
TrueView in-stream ad format is billed by cost-per-acquisition (CPA).
Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.
Keywords, places, website URLs, and app downloads are the elements that build Sara’s custom affinity audience because she’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.
The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.
The three business outcomes are Awareness, consideration, action that by design, YouTube advertising specifically delivers three distinct business outcomes to advertisers.
Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.
Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.
The two reasons creators choose YouTube are that YouTube creators can earn income by sharing ads alongside their content and creators are given the freedom to express themselves.
They can spur meaningful actions you can measure. This is other marketing objective YouTube and Google video solutions can fulfill apart from increasing awareness by keeping your brand at the top of customers’ minds and boosting consideration by inviting customers to engage with your brand during high-intent moments.
Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.
No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.
Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
These are the right matches of benefit of each ad type to the appropriate ad format option.
AMPHTML ads and image ads are the two types of uploaded ads that lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging.
Of the ad formats available on the Google Display network, Responsive display ads will automatically adjust its presentation to best fit the available space on page.
Thelma should select Demographic targeting to best reach the users for the Display campaign for her online toy store, where she wants to showcase her products to parents between the ages of 25 to 34.
Why should an advertiser consider using responsive display ads?
Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.
Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Colin choose “Build awareness” as his marketing objective because He wants to get his newest product in front of as many people as possible. Colin wants to get the word out about his newest product.
Demographic Audiences option can best help them reach the users, with or without an identified interest in sports, over the age of 65.
Automated bidding is the one automation model that Smart Display campaigns provide to Mike, who is interested in using automation to more effectively manage his Google Display campaigns.
Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns
Conversion-focused bidding strategy would be ideal for the client whose campaign is being managed by Mille and tracking all important actions post-click and values each of their conversion actions equally.
Responsive display ads are the Display ad format Kevin could use to save time because he has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign.
Remarketing option will best serve Gavin’s marketing goals to connect with users who previously viewed pages on his website without making a purchase.
Peggy should use Google Ads Search campaign to make sure potential customers consider her services and take action by booking house cleanings. Because She wants her ads to reach people actively looking for businesses similar to hers.
Remarketing will help her meet the marketing objective of reconnecting with users and increase sales by allowing her to show ads to people who previously visited her website as they browse websites and use apps.
Dynamic remarketing and Standard remarketing are the two types of remarketing that can be used on Google Display ads.
Affinity targeting option is best for achieving brand awareness.
A revenue-focused bidding strategy will meet A marketer’s needs to see a specified return-on-investment for his monthly ad spend.
Custom Intent targeting option is best for influencing consideration.
The three marketing objectives that can be met via targeting on Google Display ads are Build awareness, Drive action and Influence consideration.
Search is not a component of Google Display ads’ value proposition.
These are the auto-bidding strategy to the right campaign goal.
Responsive Display Ads Use Automation by using a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.
A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
Auction-time bidding is a core benefit of Google Ads automated bidding.
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.
Francis tries to explain to his boss the benefits of using automated bidding.
Local campaign type can help Jacob achieve his offline business objectives of getting offline metrics for his physical toy store , such as store visits and in-store sales.
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.
Ad relevance and Ad landing page experience are the two other main factors that Jerry should focus on to improve the quality score of his ads.
Mario should include At least one of his keywords in his headline because he understands that people are most likely to notice his headline text in a text ad.
The three areas of his Search campaign does Yuto need to adjust to achieve this goal are Language targeting, Location targeting and Ad scheduling.
It is important that Lola consider business objectives before choosing her campaign type. It will determine where Lola’s ads appear and the format of those ads.
An advantage of using these two optional path fields to the display URL in a text ad is to give users an idea of the content they’ll see upon clicking the ad.
Following are the organized steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
The people who is searching for the term I want to buy a black shirt and the other one who is searching for the term black button shirt, might see an ad with the keyword +black +shirt (set as broad match modifier)
Description line is the part of a Search ad that isn’t automatically generated by Dynamic Search Ads.
The key value proposition of Google Search campaigns is to show your ads when a customer is searching for your product or service.
Following are the correct match with each autobidding strategy to the right campaign goal.
Following is the correct arrangement of items below in order of hierarchy, beginning with the top level.
Here is the correct matching of text ad component descriptions with the components they describe. Mary has been familiarizing herself with the different ad components of a text ad.
Question Correct Answer Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. More followers on the store’s social media presence. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. Getting … Read more
Easy to navigate is an attributes that describe a good landing page experience.
The two data sources that are used to calculate optimization recommendations, are Industry data and
Campaign settings.
The three main factors that determine ad quality are Expected clickthrough rate, landing page experience, and ad relevance.
Keywords can be customized with audience signals to make Search campaigns more efficient.
It is false that Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.