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A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

If the performance marketing manager finds that their campaign’s optimization score is 22% on the Google Ads recommendations page, it means The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

A marketing director can achieve her marketing goal of acquiring a lot of exposure for a new product line that her company’s launching, by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

Smart Display campaign reporting helps the marketing director to reach an audience at scale through Smart Display campaigns. She will receive all standard Google Ads reporting and then also get new, supplemental reports based on insights that allow broad, strategic management instead of daily micromanagement.

App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

You should use diverse creatives in content, theme, length, and orientation to achieve strong results the. App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment.

You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

You’re creating a Discovery campaign and need to choose images that help generate leads for the whale-watching tour company, you should choose the images of tourists enjoying their tour in scenic locations.

You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. You should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.

You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

Text is an important input. Writing effective headlines and descriptions for app campaigns. Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

What’s the difference between traditional and emerging story arcs?

The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching. This is the difference between an emerging story arc and a traditional story arc.

You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

If You have assets like brand images, text, and logos available, the Video Creation Tools in Google Ads would enable you to launch your first video ad using these assets even If You’re planning on launching a video campaign or video ad for the first time for your retail business.