Nitin Batra

Email campaigns require manual tags on destination URLs for tracking.

A “secondary dimension” is An additional report dimension for more specific analysis in Google Analytics. It is a key value that provides an additional level of sorting and/or aggregation in your report.

Every time a user performs an action with event tracking implemented, the tracking code sends an event hit to Google Analytics.

All Pages report shows which web pages get the most traffic and highest engagement.

The Measurement Protocol is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics.

Analytics will associate users and sessions with their respective domains if the same default tracking code is installed on pages with different domains.

Google Analytics reports Source and Medium as a default traffic source dimensions for each website visitor or user who comes to your site.

Sessions / Bounce rate is not a valid metric-dimension combination.

Analytics will not be able to associate user behavior data with past data collected. It will set a new unique ID the next time a browser loads a tracked page. It will set a new browser cookie the next time a browser loads a tracked page, If a web page visitor clears the Analytics cookie from their browser.

Destination, Event, Duration and Pages/Screens per Session are the goals available in Google Analytics.

By default Google Analytics cannot collect data from Offline inventory database. You need “Data import” for this job.

For autotagging, what parameter does Google Ads include in the destination URL?
Answer: For autotagging, Google Ads includes gclid= parameter in the destination URL.

Site Search is required to track customer search terms on a website.

Demographics and Interests reports require the activation of Advertising Features.

Ad preference may NOT be used to change keyword bids in Google Ads.

New vs returning report under the Behavior ,shows the percentage of traffic that has visited your site before.

TRUE, A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

Google Analytics prohibit you from collecting Personally identifable information (PII) data.

USER scope would be set for a Custom Dimension that reports membership status for a customer rewards program.

Data import can join offline business systems data with online data collected by Google Analytics.

To recognize users across different devices, Sign-in is required for User ID. Because sign-in process generates and sets unique IDs.

Google is not considered a default “medium” in Google Analytics.

Custom Include filter with field “Campaign Name” and pattern “back to school” would only include data from a campaign titled “Back to School” in Campaign reports.

Mobile > Devices report shows which types of mobile devices visited a website.

You can not Permanently modify the data in a view. This is not a benefit of using segments to analyze data.

In Multi-Channel Funnel Reports Television commercials would not be credited with a conversion.

Users who visited a physical store cannot be defined as a Remarketing audiences by default.

User ID must be enabled to recognize users across different devices.

Custom Segment the asset that is used to build a remarketing list.

A default Analytics session expires when a user is inactive on your website for more than 30 minutes.

Hit-level, session-level, product-level, or user-level scope are available for dimensions and metrics.

“Email” is not considered as a source in Google Analytics by default.

“30 minutes” is the default session timeout duration in Google Analytics.

Filters cannot perform on collected data that include shopping preferences.

Google Analytics report the session As a bounce, if a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out.

A filter that removes all the data would prevent data from appearing in a Custom Report.

/order/complete.php will NOT count as a goal because the match type of “Begins with” is “/ordercomplete”.

Customer’s lifetime value is google analytics goals unable to track.

Comparison data table display compares report metrics to the website average.

Analytics will count it a One (‘1’ )Unique Event, even if a user watches a video with event tracking three times but in a single session.

Google Analytics tracks all kind of hits like page tracking hits, event tracking hits and ecommerce tracking hits.

Custom Dimensions can be used as Primary dimensions in Custom Reports and Secondary dimensions in Standard and Custom Reports. All of the above statements are true for the usages of custom dimension.

FALSE, It is wrong to say that View filters may be applied retroactively to any data that has been processed.