Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

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Conversion-focused bidding strategy is target cost-per-acquisition (CPA). Consideration-focused bidding Revenue-focused bidding Awareness-based bidding Conversion-focused bidding Correct Answer is: Conversion-focused bidding Target cost-per-acquisition (CPA) is Conversion-focused bidding strategy. This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal. Learn more here: Skillshop Shopping Ads Certification Sixth chapter: Increase Efficiency with … Read more

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

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Smart Shopping campaigns simplify campaign management by automating budget allocation, targeting, ad creation, and bidding.

Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?

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Shoppers are more likely to complete a purchase when they’re better informed prior to opening the ad. Shopping ads help online businesses drive sales even before potential customers open ads for their products

Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?

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Maureen’s Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.

Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

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They can be used with merchant or Google-hosted storefronts. This is the unique feature of Local Inventory ads that can benefit Books by Brock.

OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?

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By extending their reach beyond print is the one way Local Catalog ads would benefit OfficePlus.

Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?

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Sherman’s Shopping campaign ads appear Only at the top of the search results on mobile devices search results page.

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

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Chris is trying to reach Potential customers who are early in their online search with his Showcase Shopping ad.

The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?

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Your website is too slow to load quickly on mobile devices, this is most likely to be the problem if your retail business is receiving a lot of visitors, but few of them are looking at more than one page.

Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

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Mary’s customers see the Showcase Shopping ads At the top of Google searches on desktop computers. and At the top of Google searches on mobile browsers.

Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?

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Shopping campaign ads are visual, and provide detailed information about what she’s selling before someone even opens her ads.

Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?

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Kathi’s potential customers will be able to browse Map view on her new Local Catalog ad.

Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?

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The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google is the one benefit Boards by Ben can access by using a Local Inventory ad.

Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

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Shopping campaign uses Her cabinet’s attributes, such as price from her Merchant Center feed to place Gina’s ads.

Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?

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Shopping ads can make Joan’s Shopping ads even more profitable. With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

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Account product feed and uploaded assets are needed to accomplish his aims to automatically create ads and simplify campaign management, using his resources and Google’s machine learning.

How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

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By letting Customers view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad, Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible.

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

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A Showcase Shopping ad can help Susan promote her brand By presenting a selection of their artisan breads to potential customers.

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

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The two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity are by helping you identify growth opportunities with impression-share data. and by using benchmarking data to get insights into your market’s business landscape.

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?

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When he is nearby Simpson Shoes searching online for an in-stock style the owner should search to find his Local Inventory ad.

Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)

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There are two places a consumer might encounter Dante’s Local Catalog ad, In any of three-million sites and apps. and On a website during mobile browsing.

Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)

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Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.

Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?

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An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.

How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

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By automatically optimizing bids, audiences, and products displayed, Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning.

Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

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Angelo can see how many clicks a specific book received by filtering his products view. This is how Angelo get the information to monitor how different books are performing.

Google shopping helps retailers provide customers with seamless experiences meant to encourage action. How can google shopping campaigns accomplish this?

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Google shopping helps retailers provide customers with seamless experiences meant to encourage action by providing relevant information, such as store hours, address, and product availability.

Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

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Greg use a Showcase Shopping ad to engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.

Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

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Google Shopping ads help Courtney make sure the clicks the ads receive come from customers more interested in her products by providing product details to attract better qualified leads.

How does Google Ads help a business organize inventory, letting the business match its advertising goals?

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The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on. This is how Google Ads help a business organize inventory, letting the business match its advertising goals.

Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?

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Use Local Inventory feed data to reach viewers with Local Catalog ads. This is an easy next step Lance can take to expand his brand’s reach to promote his antique toy shop.

A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to find his Local Inventory ads?

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A single branch of Shiny Shoes has been operating across North America since 1917.

BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

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Use a Google-hosted local storefront. and Create a customized merchant-hosted local storefront are two options for using Local Inventory ads that are available to BetsysBookBar.

Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

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With his Showcase Shopping ad, Chris is trying to reach who are early in their online search for custom pianos.

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

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Google Shopping ads increase your business’s presence in searches. Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.

Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

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Showcase Shopping ads the right choice for Susan because they give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy. They appear as full-page ads when a potential customer uses the phrase “artisan bread.” They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop. They generate … Read more

Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?

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Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.

A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

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Brandon is that customer who would benefit from Simpson Shoes running a Local Inventory ad.

Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?

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Rhonda need Up-to-date product availability to run a successful Local Inventory ad for her brick-and-mortar shop.

Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?

An accurate description of Local Catalog ads that you could give Cheryl is that They (Local Catalog ads) are mobile-based ads that showcase multiple products.

Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?

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By showing her ads across multiple audiences and networks, Smart Shopping campaigns help Gemma promote her online handbag business to a wide audience.

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

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Smart Shopping campaigns help George to advertise online and provide the income he needs. Smart Shopping campaigns can be set with a target return on ad spend.

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

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Shopping ads let you surface your local inventory, and share store details for users searching near a store. This is how Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores.

Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

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They enable OfficeKing to measure store visits. This is the one distinguishing feature of Local Catalog ads.

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

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Susan need to create a successful Showcase Shopping ad with curated lifestyle images and creative copy to set her products apart from the competition.

Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

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When Aaron adds promotions to products he sells on Google, shoppers will see a “special offer” link. This is the benefit Aaron might obtain by using Merchant Promotions.

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

In-Market audiences will help Robert influence customer consideration, if He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online.

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?

The two ways that Google Ads can drive your business goals are that is Boost your conversions by connecting you to people in the moments that matter and Help you reach a wider audience and maximize exposure.