Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.
Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.
Sylvia can verify each location in Google My Business by request a mailing of a postcard to each location with a verification code she enters into her account portal.
View an online advertisement of the new restaurant is the first step a potential customer might take when going through the journey phase.
By linking a Google My Business account with a Google Ads account, Location extension displays the distance the customer is from your location to potential customers.
Because the restaurant is recently opened that’s why Brand awareness marketing objective is aligned with the ad of promoting the curbside delivery service.
The attribution report doesn’t include app conversions that’s why the number of total conversions reported in the attribution report is different than the number in the campaigns report.
Google My Business shares information with customers and manage multiple business listing together.
The executive is defining the Business objective as defining sales volume numbers for the clothing company’s next quarter.
Sylvia’s users can see a clickable link to a details page for her business location when displaying an ad with location extensions.
Sarah use an online-to-offline strategy to motivate sales to her client’s physical locations. Because 90% of sales still taking place in a physical location.
Flex is using creative channel optimization to drive higher tool sales. That’s why he tool pictures to all of his other ads to try and replicate the success.
Data-driven attribution will help a marketing manager finding converting and non-converting paths in order to evaluate individual customer paths.
Local inventory ads and Google ads location extensions are the two examples of an online-to-offline strategy. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store.
Brand manager should use Return on ad spend metric to create a marketing objective that aligns with the purchase stage of the customer journey.
Carl must remove any legacy conversion tag before implementing conversion tracking setup for his Google ad campaign. Having old tag may create conversion number discrepancy. It will make sure that the tags are not double counting.
Brenda must she Link her Google Play and Google Ads account to complete the conversion tracking setup.
Giovanni can use Data Studio to turn his ad data of small bike company into beautiful visual reports.
When writing a strong key performance indicator (KPI) remember to keep it clear measurable and it has defined time frame.
A candle company should Focus on brand attributes or product value proposition if they want to use it to influence consideration while writing copy for a new Display ad for their product.
Here’s a list of the types of objectives with the correct description. (Remember, some people call these “KPIs.”)
Correct order of the marketing objectives of a customer’s journey. In order to launch a new product you need to first build awareness of the product and its usefulness.
Each of these channels plays a unique role when it comes to addressing audiences in particular stages of the customer journey. Purchase – Average order size Consideration – Brand favorability Loyalty – Customer referrals Awareness – Brand recall
Firebase and Google play are the two conversion tracking options available when setting up in-app conversion tracking.
Add on the conversion linker tag to Google Tag Manager. This sitewide Google Tag Manager tagging solutions would be used to measure conversions.
View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window Click-through – Click-based; 30-day default window View-through – Impression-based; 24-hour default window
Following are the correct matches of conversion goals with their correct method. Track phone numbers on a mobile website – Track clicks on a text link, image, or button Track calls from ads – Add call extension to your Google ad Track calls to a phone number on a website – Use a Google forwarding … Read more
Every conversion count would allow you to measure and improve your sales. Each and ever conversion matter when it comes to improving the campaign.
The verification option for businesses with 10 or more locations is to import and verify their locations in bulk.
Through the Text messaging, Google My Business allows customers to reach business owners.
If someone is using Google My Business to promote their restaurant online and attract new customers “Customer Reviews” can be used to encourage new people to try them out.
Bob can use Website builder to create his mobile-friendly website for his café business that is already listed on Google My Business.
It’s true that using the conversion tracking you can track ad interactions and identify the ads most valuable to your business. You can track the best performing ads provide insight into creating new and improved creatives.
Following are the correct matches of conversion metrics with their associated descriptions.
Google would credit the conversion of Jane’s buying lipstick, on the day the ad is clicked first.
1. Bring data to all of your meetings, 2. Run tests continuously and 3. Encourage learning from failure are the three good measurement habits for any individual or company.
Jason can ask if there was any possible executional missteps OR the creative effective in getting attention and highlighting the brand and if the right audience was targeted to investigate the reasons of lower engagement rate despite high views.
Hiroko should remove poor performing creatives, turn on automated bidding and analyze the audience that is working better than other.
“Data-driven” attribution models uses machine learning to evaluate individual customer paths.
The company that designs coffee mugs can use Brand lift to find out their video creatives that makes viewers remember their brand best.
In the Attribution reports app conversions and store visits are not included. This reports can help you estimate how changes to your attribution model might impact conversion reporting.
Using negative keywords, specific keywords and using Search Terms report to reach the right customers can improve your conversion rate.
Include in Conversions setting can be used to customize how the data is tracked in the Conversions column.
It is TRUE that the last impression of a video ad will get credit for the view-through conversion.
You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup? Disable auto-tagging in … Read more
Which is an example of a purchase metric that can be tracked? Pages per visit Brand awareness Upsells Return on ad spend Correct Answer is: Return on ad spend Return on ad spend is the purchase metrics that can be tracked. Google Ads smart bidding strategy helps you get more conversion value or revenue at … Read more
Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this? A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. … Read more
Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining? Marketing objectives Business objectives Campaign metrics Media objectives Correct Answer is: Media objectives Media objectives refers to the goals for each channel … Read more
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels? Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data … Read more
Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business? You can verify with a picture, by sharing social channels, or calling Google. You can verify with a stamp, with a state license, or with a mobile app. You … Read more
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created? Time onsite and referrer Total pages and load speed Page duration and visit Page load and click Correct Answer is: Page load … Read more
Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location? Cross-channel attribution Brand lift Media mix model Store visits Correct Answer is: Store visits You can use Store visits to measure the number of people who click or view your ads … Read more
You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this? Segment the … Read more
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare? Ads with exposed groups, on the same message, and directed at the sameaudience. Ads with … Read more
Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.) E-mail Radio Search Video Display Correct Answers are: Video and Display Mary could choose Video and … Read more
Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.) Tag Manager Surveys Data Studio Search Ads 360 Display & Video 360 Correct Answers are: Search Ads 360 … Read more
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt … Read more
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to … Read more
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product? Send targeted advertising Show them more ads for … Read more
Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads? Standard … Read more
You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.) If you want to track first opens for your mobile app. Your app uses the Firebase SDK. The correct … Read more
Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.) It completes transactions for goods and services using credit cards. It automates follow-ups and generates reviews for your listed business. It compares your pricing with that of similar … Read more
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation? He needs … Read more
Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him? Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that … Read more
How does Google My Business help businesses reach more customers when it matters most? (Choose two.) By helping them understand the actions of similar businesses. By lowering overall bounce rates. By improving their mobile site speed. By providing insights on customer behavior. By engaging their customers online. Correct Answers are: By providing insights on customer … Read more
You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.) Google Docs XML HTML Google Sheets CSV Correct Answers are: Google Sheets and CSV If you need to upload offline data into your Google Ads account for offline conversion tracking, … Read more
By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display? Your phone number, your e-mail address, or your business website Your discounts, your pricing, or all your special sales and promotions Your service reviews, your star rating, or third-party vendor testimonials … Read more
A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits? By lowering the cost of the flower arrangements to increase margin. By raising … Read more
Which statement describes linear attribution? It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Correct Answer is: It distributes credit evenly to every single touch-point in a buyer’s journey. Linear attribution … Read more
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which … Read more
After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads? In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In … Read more
Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience? Search Social media Email Television Correct Answer is: Television Mary should use Television to reach … Read more
Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use? A click … Read more
Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information? The click analysis report The campaigns report The conversions … Read more
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and … Read more
DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account? The conversion name for DeShawn’s store The phone number listed on his official store website … Read more
An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining? Media objectives Marketing objectives Campaign metrics Business objectives Correct Answer is: Business objectives Business Objective Definition: A broad, top-level goal for your company. This goal typically focuses on increasing revenue, profit margin, or volume (for example, … Read more
Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? … Read more
You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top. If you’re just starting out with an ad campaign and have yet to set up conversion tracking in Google Ads, here’s a … Read more
Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of? Return on ad spend Machine learning Total tax deductions Reporting freshness Correct Answer is: Reporting freshness You should be … Read more
Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.) Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use general keywords to … Read more
Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.) Google Campaign Manager Google Ads Google Analytics Google … Read more
An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign? Between the tags of a web page, below the global site tag. Between the tags of a web page, right after the global site tag. Between … Read more
A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions? Google My Business Reviews Google My Business Services Google My Business Info Google My Business Insights Correct Answer is: Google My … Read more
WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses? Customer demand Units sold Profit margin Sale price Correct Answer is: Sale price If WidgetCo wants to increase … Read more
A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited? Purchase Awareness Consideration Loyalty Correct Answer is: Loyalty If a customer is receptive to an upsell during a product purchase, it shows the loyalty of customer on your brand. Learn more here: Skillshop Measurement Certification … Read more
You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose … Read more
Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue? Conversions report Google Analytics Google Ads Conversion Tool Google Tag Assistant Correct Answer is: Google Tag Assistant Google Tag Assistant … Read more
Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this? Enable your Google Analytics account in the Google Publisher Toolbar. … Read more
Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.) A KPI shows how ads are performing in real time. A KPI represents non-click actions, … Read more
Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.) Purchases Directions … Read more
You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do? Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone. Create a Google Click Identifier (GCLID) that will appear on each page of your … Read more
What’s the minimum number of locations you can bulk upload to Google My Business? 50 15 5 10 Correct Answer is: 10 Be sure to include at least 10 locations in your feed. If you have fewer than 10, you can add and verify them individually using the Google My Business dashboard. Learn more here: … Read more
Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business? Customers can request a web … Read more
What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.) Correct Answer is:1. You can import conversions, adding any additional code to enable automatically collected events.2. You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads. As an attribution partner, a huge benefit … Read more
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion? An analog tag A global site tag A temporary tag An event tag Correct Answer is: An event tag An event tag lets you tell the Google Ads to specify customer actions measured as a conversion. It … Read more
You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.) XML Google Forms HTM Google Sheets CSV Correct Answer is: Google Sheets and CSV CSV and Google Sheets are the file formats … Read more
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or … Read more
Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business? Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements. Share visitor information with vendors, forecast sales, complete ecommerce transactions, and … Read more
Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor? The specific ad that led to a call conversion. The first and last name of the caller, and their home or business address. … Read more
Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type … Read more
Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare? Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the same budget, … Read more
Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup? Set-up Lead Page view Purchase Correct Answer is: Purchase Since Heather’s goal is … Read more
How is credit dynamically attributed to each touch-point in data-driven attribution? It gives more credit to the touch-points closest to the conversion. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion. It algorithmically evaluates individual customer paths to assign credit. … Read more
To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag? All images in JPEG format Any social-media links on-page All web pages using HTTPS Any legacy conversion tag Correct Answer is: Any legacy conversion tag if you already have a legacy conversion tag … Read more
Which method should be used to promote awareness to customers? Implicit call-to-actions Displays focused on offers Brand attributes videos Ads with generic search terms Correct Answer is: Ads with generic search terms Depending on the creative content of your ads and the format you use, most channels can be used for several stages of the … Read more
If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.) Differences in ad placement Differences in base pricing Differences in metric formatting Differences in conversion counts Differences in … Read more
You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.) KPIs are available once an ad campaign … Read more
You decide to bulk upload your multiple business locations to Google My Business. Some of the locations in your upload were disapproved. Which two errors can cause this issue? (Choose two.) Missing listing photos Late listing registration Too many listing users Multiple locations in one physical address Incorrect business name Correct Answers are: Multiple locations … Read more
Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this? By viewing the data by Impression-assisted … Read more
Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type … Read more
Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers? By sending e-mail newsletters. By tracking search history. By collecting online payments. By responding … Read more
Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if … Read more
You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates? The conversion tracking also including offline conversions. Customers using web browsers that allow cross-site cookies. Customers clicking the ads multiple times before purchasing. Customers who made a purchase … Read more
Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.) Someone closing one of those ads within five seconds. Ads that were viewed … Read more
Which two statements are true about evaluating your existing ad campaigns? (Choose two.) Select All Correct Responses Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor … Read more
Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use? … Read more
Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective? Select the Conversion Linker as her tag … Read more
In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location? Google My Business Maps Google My Business Messaging Google My Business Photos Google My Business Insights Correct Answer is: Google My Business Insights In Google My Business, you find the number of … Read more
Which statement is true about time-decay attribution? It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It gives more credit to the touch-points closest to the conversion. Correct Answer is: It gives more credit to the touch-points closest to the conversion. Definition of … Read more
Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.) View-through impression Target impression share Maximize clicks Maximize conversions Enhanced CPC Correct Answers are: Maximize conversions … Read more
Which activity might a brand manager track if the desired result is to increase awareness with the customer? Upsells Purchase intent Transactions Brand recall Correct Answer is: Brand recall Brand recall helps you achieve awareness objective. Brand manager should track it if they want to increase the awareness with customer. Learn more here: Skillshop Measurement … Read more
Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app? Set up Google Analytics with her app data. Assign values to search attribution. Automate her bidding strategies. Link her Firebase … Read more
You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement. Correct Answers are: You use Google Ads conversion tracking with Google Analytics already implemented … Read more
Carlos has a physical store and doesn’t have the ability to sell his products online. But he still advertises online and wants to measure how effective his online ads are in driving new customers in-store and generating new sales. What is the best way for Carlos to achieve this within Google Ads? Create a new … Read more
Match each product available in Google Marketing Platform for Enterprise with its description. Correct Answers are: Helps them understand their data — Analytics 360 Manages all their marketing tags — Tag Manager Gets valuable customer feedback — Surveys 360 Makes interactive charts and graphs — Data Studio Learn more here: Skillshop Measurement Certification Second Chapter: … Read more
Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this? The Google account needs Standard access in Google Ads. In Firebase, the account needs to be a Firebase Develop Admin. The Google account … Read more
Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions? Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers. Location extensions share all of the reviews from your Google My Business listing, to entice customers … Read more
Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID? Store Number Store Category Store Identifier Store Code Correct Answer is: Store Code Store code is a unique ID that you’ll assign to each of their locations so changes are accurately applied … Read more
In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under? Awareness Loyalty Purchase Consideration Correct Answer is: Consideration Consideration is that metric that falls under the behavior of a customer shows a strong preference for one brand over another. Learn more here: Skillshop … Read more
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey? To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make … Read more
Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions? Add the code snippet to your sales receipts. Add the code to your Google Ads campaigns. Add the conversion tag to all social … Read more
Which attribution type algorithmically evaluates individual customer paths? Time-decay Last interaction Linear Data-driven Correct Answer is: Data-driven Data driven type algorithmically evaluates individual customer paths. Data-driven attribution (DDA) is the most advanced model in Google’s attribution products. A data-driven model algorithmically evaluates individual customer paths. Learn more here: Skillshop Measurement Certification Seventh Chapter: Assign Value … Read more
Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating? Marketing objectives Media objectives Business objectives Campaign metrics Correct Answer is: Campaign metrics To judge how effective their online video advertising … Read more
Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse? A brand-focused … Read more
Marisol owns a busy yoga studio popular with local college communities. Her customers call daily to check on class times, availability, and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers these customers need, without requiring her staff to take calls. Which feature … Read more
Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels? Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Multiple media channels may use … Read more
Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern? Tara can create multiple Google My Business accounts for each location. Tara can access each Google … Read more
Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking? Insert the tag code into the Floodlight tag of any applicable web page. … Read more
If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences? The cost of productsm The number of product returns The return on investment The date of transaction Correct Answer is: The date of transaction … Read more
Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.) Print Radio Television Video E-mail Correct Answers are: Video and E-mail … Read more
Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the … Read more
You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page? Between the … Read more
Match each report with its description. Shows the average number of days, ad clicks, and ad impressions it took users to convert. — Attribution Overview report Shows how many conversions were received for each conversion action. — Top Conversions report All the conversions assisted by clicks, except for the last click for each keyword. — … Read more
Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help … Read more
Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation? She needs to learn the data models … Read more
Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern? Google My Business website builder … Read more
A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective? Consideration Loyalty Awareness Purchase Correct Answer is: Purchase If a brand manager wants to show the value of his advertising by demonstrating the return on ad investment, his marketing objective should be “the … Read more
Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that grow his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose … Read more
Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric. Correct Answers are: Increase sales of high-heeled shoes by 10% this year — KPI Increase of … Read more
Which statement describes rules-based attribution? It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Correct Answer is: It applies static logic to assign a value to each touch-point. Rules-based models apply static … Read more
David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.) Google Analytics Salesforce Google Firebase Google Play Correct Answers are: Google Firebase and Google Play Google Firebase and … Read more
You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description. Correct Answers are: Allows you to bid based on a target return on ad spend — Target ROAS Bidding Uses advanced machine learning to automatically optimize bids — Maximize Conversions Bidding Is … Read more
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.) It automatically creates tag code snippets. It creates the Google Click Identifier tag (GCLID). … Read more
Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy? The CRM doesn’t support the unique order ID. Peter has enabled the View-through … Read more
Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need. Correct Answers are: Jenna would like to know how many users are visiting a specific page on her client’s website. — Pageview Edith is interested in … Read more
Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location? With a downloaded mobile app. With a state-issued business license. With a visit to a local Google office. With a postcard delivered by … Read more
Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.) The correct order of setting up call conversion tracking is as follow: Choose “Phone Calls” as the conversion action to track. Click on “Calls … Read more
You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this? The first step is to Link your Firebase project to your Google Ads account in order to rack first opens … Read more
Correct Answers are: Simplify managing your marketing tags — Tag Manager Get invaluable customer feedback — Surveys Helps small businesses understand their data — Analytics Helps fine-tune your website property — Optimize Build charts, graphs, and custom reports — Data Studio Learn more here: Skillshop Measurement Certification Second Chapter: Why They Love Google Marketing Platform … Read more
Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this? By opening her assisted conversions report. By switching to the attribution overview report. By adding columns for each conversion type. … Read more
An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed? A call-to-action, a collection of services, or a digital coupon code A … Read more
Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) Joshua can create Page … Read more