Measurement Certification Latest Questions and Answers

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?

by

Add the Conversion Linker tag to your landing page URLs. Disable auto-tagging in all your Google Ads accounts. Add a Floodlight event snippet for each site page. Give Conversion Optimizer access to all site pages. Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) Correct Answer is:Add the … Read more

Which is an example of a purchase metric that can be tracked?

by

Pages per visit Return on ad spend Brand awareness Upsells Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) Correct Answer is:Return on ad spend Return on ad spend is the purchase metrics that can be tracked. Google Ads smart bidding strategy helps you get more conversion value … Read more

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?

by

A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. Conversion tracking tags must use HTML5 for all site pages. Auto-tagging must be turned on in all of her Google Ads. Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll … Read more

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

by

Marketing objectives Media objectives Business objectives Campaign metrics Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) Correct Answer is:Media objectives Media objectives refers to the goals for each channel that are necessary for meeting your marketing objectives. Before beginning work on a video advertising campaign for a … Read more

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

by

Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) Correct Answer is:Multiple … Read more

Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?

by

Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) You can verify with a picture, by sharing social channels, or calling Google. You can verify with a phone call, an e-mail, or a postcard through the mail. You can verify with a stamp, with a state license, or … Read more

An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?

by

Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) Correct Answer is:Page load and click Page load and click events tags can be created with a global site tag to track … Read more

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

by

Cross-channel attribution Store visits Brand lift Media mix model Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) Correct Answer is:Store visits You can use Store visits to measure the number of people who click or view your ads and later visit your business location. Store Visits is … Read more

You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?

by

Segment the data by conversion category. Segment the data by conversion action. Segment the data by click type. Segment the data by conversion adjustment. Buy These Answersheets to Pass Your Exams Quickly! BuyMeasurement Answersheet BuyMeasure*+AnalyticsCombo Pack BuyAll 5 Answersheets(Super Saver!) Correct Answer is:Segment the data by conversion action. To get the view of individual conversions … Read more

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

by

Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the sameaudience. Ads with unexposed groups, on the same budget, and directed at the sameaudience. Ads with unexposed groups, on the same channels, and directed at the sameaudience. Buy … Read more