Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?

Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.

Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?

Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.

As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?

View an online advertisement of the new restaurant is the first step a potential customer might take when going through the journey phase.

By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?

By linking a Google My Business account with a Google Ads account, Location extension displays the distance the customer is from your location to potential customers.

Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?

The attribution report doesn’t include app conversions that’s why the number of total conversions reported in the attribution report is different than the number in the campaigns report.

Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?

Sarah use an online-to-offline strategy to motivate sales to her client’s physical locations. Because 90% of sales still taking place in a physical location.

Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?

Flex is using creative channel optimization to drive higher tool sales. That’s why he tool pictures to all of his other ads to try and replicate the success.

A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

Data-driven attribution will help a marketing manager finding converting and non-converting paths in order to evaluate individual customer paths.

Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct Responses

Local inventory ads and Google ads location extensions are the two examples of an online-to-offline strategy. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store.

Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?

Carl must remove any legacy conversion tag before implementing conversion tracking setup for his Google ad campaign. Having old tag may create conversion number discrepancy. It will make sure that the tags are not double counting.

Google offers various methods for tracking phone calls from ads, websites, and mobile sites. Match each of the following conversion tracking goals with the correct method.

Following are the correct matches of conversion goals with their correct method. Track phone numbers on a mobile website – Track clicks on a text link, image, or button Track calls from ads – Add call extension to your Google ad Track calls to a phone number on a website – Use a Google forwarding … Read more

Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct Responses

Jason can ask if there was any possible executional missteps OR the creative effective in getting attention and highlighting the brand and if the right audience was targeted to investigate the reasons of lower engagement rate despite high views.

Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct Responses

Hiroko should remove poor performing creatives, turn on automated bidding and analyze the audience that is working better than other.

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

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In the verification process, the third potential reason for disapproval is that The location information doesn’t include all required fields. Make sure that your feed has data for all of the required fields in it. The interface will identify required fields for which information is missing.

You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You…

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You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup? Disable auto-tagging in … Read more

Which is an example of a purchase metric that can be tracked?

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Which is an example of a purchase metric that can be tracked? Pages per visit Brand awareness Upsells Return on ad spend Correct Answer is: Return on ad spend Return on ad spend is the purchase metrics that can be tracked. Google Ads smart bidding strategy helps you get more conversion value or revenue at … Read more

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking…

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Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this? A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. … Read more

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

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Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining? Marketing objectives Business objectives Campaign metrics Media objectives Correct Answer is: Media objectives Media objectives refers to the goals for each channel … Read more

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple…

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Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels? Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data … Read more

Well-managed, verified Google My Business listings get five times more views than those that are unclaimed…

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Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business? You can verify with a picture, by sharing social channels, or calling Google. You can verify with a stamp, with a state license, or with a mobile app. You … Read more

An event tag is a code snippet that works directly with a global site tag to track customer actions specified…

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An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created? Time onsite and referrer Total pages and load speed Page duration and visit Page load and click Correct Answer is: Page load … Read more

Which Google offering could you use to measure the number of people who click or view your ads and later…

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Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location? Cross-channel attribution Brand lift Media mix model Store visits Correct Answer is: Store visits You can use Store visits to measure the number of people who click or view your ads … Read more

You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions…

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You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this? Segment the … Read more

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing…

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Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare? Ads with exposed groups, on the same message, and directed at the sameaudience. Ads with … Read more

Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers…

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Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.) E-mail Radio Search Video Display Correct Answers are: Video and Display Mary could choose Video and … Read more

Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two…

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Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.) Tag Manager Surveys Data Studio Search Ads 360 Display & Video 360 Correct Answers are: Search Ads 360 … Read more

Levi is an experienced marketing strategist for a software company that sells a learning platform to public…

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Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt … Read more

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

Search Score e1601455197709

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to … Read more

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of…

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Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product? Send targeted advertising Show them more ads for … Read more

Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s…

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Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads? Standard … Read more

You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the…

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You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.) If you want to track first opens for your mobile app. Your app uses the Firebase SDK. The correct … Read more

Google My Business provides businesses with opportunities for connecting with their customers online. What are…

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Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.) It completes transactions for goods and services using credit cards. It automates follow-ups and generates reviews for your listed business. It compares your pricing with that of similar … Read more

Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

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Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation? He needs … Read more

Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his…

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Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him? Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that … Read more

How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

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How does Google My Business help businesses reach more customers when it matters most? (Choose two.) By helping them understand the actions of similar businesses. By lowering overall bounce rates. By improving their mobile site speed. By providing insights on customer behavior. By engaging their customers online. Correct Answers are: By providing insights on customer … Read more

You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)

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You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.) Google Docs XML HTML Google Sheets CSV Correct Answers are: Google Sheets and CSV If you need to upload offline data into your Google Ads account for offline conversion tracking, … Read more

By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?

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By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display? Your phone number, your e-mail address, or your business website Your discounts, your pricing, or all your special sales and promotions Your service reviews, your star rating, or third-party vendor testimonials … Read more

A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?

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A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits? By lowering the cost of the flower arrangements to increase margin. By raising … Read more

Which statement describes linear attribution?

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Which statement describes linear attribution? It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Correct Answer is: It distributes credit evenly to every single touch-point in a buyer’s journey. Linear attribution … Read more

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

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Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which … Read more

After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?

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After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads? In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In … Read more

Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should…

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Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience? Search Social media Email Television Correct Answer is: Television Mary should use Television to reach … Read more

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions…

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Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use? A click … Read more

Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of…

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Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information? The click analysis report The campaigns report The conversions … Read more

Levi is an experienced marketing strategist for a software company that sells a learning platform to public…

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Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and … Read more

DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad…

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DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account? The conversion name for DeShawn’s store The phone number listed on his official store website … Read more

An executive at a clothing company is looking to define overarching goals for his company. What’s the…

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An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining? Media objectives Marketing objectives Campaign metrics Business objectives Correct Answer is: Business objectives Business Objective Definition: A broad, top-level goal for your company. This goal typically focuses on increasing revenue, profit margin, or volume (for example, … Read more

Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He…

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Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? … Read more

You want to track conversion actions in your Google Ads account to better measure what matters. Place the…

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You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top. If you’re just starting out with an ad campaign and have yet to set up conversion tracking in Google Ads, here’s a … Read more

Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the…

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Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of? Return on ad spend Machine learning Total tax deductions Reporting freshness Correct Answer is: Reporting freshness You should be … Read more

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She…

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Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.) Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use general keywords to … Read more

Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively…

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Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.) Google Campaign Manager Google Ads Google Analytics Google … Read more

An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to…

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An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign? Between the tags of a web page, below the global site tag. Between the tags of a web page, right after the global site tag. Between … Read more

A primary benefit of Google My Business is what it can tell you about how customers behave when they visit…

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A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions? Google My Business Reviews Google My Business Services Google My Business Info Google My Business Insights Correct Answer is: Google My … Read more

WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their…

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WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses? Customer demand Units sold Profit margin Sale price Correct Answer is: Sale price If WidgetCo wants to increase … Read more

A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?

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A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited? Purchase Awareness Consideration Loyalty Correct Answer is: Loyalty If a customer is receptive to an upsell during a product purchase, it shows the loyalty of customer on your brand. Learn more here: Skillshop Measurement Certification … Read more

You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad…

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You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose … Read more

Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer…

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Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue? Conversions report Google Analytics Google Ads Conversion Tool Google Tag Assistant Correct Answer is: Google Tag Assistant Google Tag Assistant … Read more

Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website.

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Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this? Enable your Google Analytics account in the Google Publisher Toolbar. … Read more

Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to…

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Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.) A KPI shows how ads are performing in real time. A KPI represents non-click actions, … Read more

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new…

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Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.) Purchases Directions … Read more

You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to…

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You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do? Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone. Create a Google Click Identifier (GCLID) that will appear on each page of your … Read more

What’s the minimum number of locations you can bulk upload to Google My Business?

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What’s the minimum number of locations you can bulk upload to Google My Business? 50 15 5 10 Correct Answer is: 10 Be sure to include at least 10 locations in your feed. If you have fewer than 10, you can add and verify them individually using the Google My Business dashboard. Learn more here: … Read more

Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed…

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Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business? Customers can request a web … Read more

What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

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What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.) Correct Answer is:1. You can import conversions, adding any additional code to enable automatically collected events.2. You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads. As an attribution partner, a huge benefit … Read more