Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.
Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.
Sylvia can verify each location in Google My Business by request a mailing of a postcard to each location with a verification code she enters into her account portal.
View an online advertisement of the new restaurant is the first step a potential customer might take when going through the journey phase.
By linking a Google My Business account with a Google Ads account, Location extension displays the distance the customer is from your location to potential customers.
Because the restaurant is recently opened that’s why Brand awareness marketing objective is aligned with the ad of promoting the curbside delivery service.
The attribution report doesn’t include app conversions that’s why the number of total conversions reported in the attribution report is different than the number in the campaigns report.
Google My Business shares information with customers and manage multiple business listing together.
The executive is defining the Business objective as defining sales volume numbers for the clothing company’s next quarter.
Sylvia’s users can see a clickable link to a details page for her business location when displaying an ad with location extensions.
Sarah use an online-to-offline strategy to motivate sales to her client’s physical locations. Because 90% of sales still taking place in a physical location.
Flex is using creative channel optimization to drive higher tool sales. That’s why he tool pictures to all of his other ads to try and replicate the success.
Data-driven attribution will help a marketing manager finding converting and non-converting paths in order to evaluate individual customer paths.
Local inventory ads and Google ads location extensions are the two examples of an online-to-offline strategy. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store.
Brand manager should use Return on ad spend metric to create a marketing objective that aligns with the purchase stage of the customer journey.
Carl must remove any legacy conversion tag before implementing conversion tracking setup for his Google ad campaign. Having old tag may create conversion number discrepancy. It will make sure that the tags are not double counting.
Brenda must she Link her Google Play and Google Ads account to complete the conversion tracking setup.
Giovanni can use Data Studio to turn his ad data of small bike company into beautiful visual reports.
When writing a strong key performance indicator (KPI) remember to keep it clear measurable and it has defined time frame.
A candle company should Focus on brand attributes or product value proposition if they want to use it to influence consideration while writing copy for a new Display ad for their product.
Here’s a list of the types of objectives with the correct description. (Remember, some people call these “KPIs.”)
Correct order of the marketing objectives of a customer’s journey. In order to launch a new product you need to first build awareness of the product and its usefulness.
Each of these channels plays a unique role when it comes to addressing audiences in particular stages of the customer journey. Purchase – Average order size Consideration – Brand favorability Loyalty – Customer referrals Awareness – Brand recall
Firebase and Google play are the two conversion tracking options available when setting up in-app conversion tracking.
Add on the conversion linker tag to Google Tag Manager. This sitewide Google Tag Manager tagging solutions would be used to measure conversions.
View-based/view engagement – Watches the ad for 30 seconds or through the end; 30-day default window Click-through – Click-based; 30-day default window View-through – Impression-based; 24-hour default window
Following are the correct matches of conversion goals with their correct method. Track phone numbers on a mobile website – Track clicks on a text link, image, or button Track calls from ads – Add call extension to your Google ad Track calls to a phone number on a website – Use a Google forwarding … Read more
Every conversion count would allow you to measure and improve your sales. Each and ever conversion matter when it comes to improving the campaign.
The verification option for businesses with 10 or more locations is to import and verify their locations in bulk.
Through the Text messaging, Google My Business allows customers to reach business owners.
If someone is using Google My Business to promote their restaurant online and attract new customers “Customer Reviews” can be used to encourage new people to try them out.
Bob can use Website builder to create his mobile-friendly website for his café business that is already listed on Google My Business.
It’s true that using the conversion tracking you can track ad interactions and identify the ads most valuable to your business. You can track the best performing ads provide insight into creating new and improved creatives.
Following are the correct matches of conversion metrics with their associated descriptions.
Google would credit the conversion of Jane’s buying lipstick, on the day the ad is clicked first.
1. Bring data to all of your meetings, 2. Run tests continuously and 3. Encourage learning from failure are the three good measurement habits for any individual or company.
Jason can ask if there was any possible executional missteps OR the creative effective in getting attention and highlighting the brand and if the right audience was targeted to investigate the reasons of lower engagement rate despite high views.
Hiroko should remove poor performing creatives, turn on automated bidding and analyze the audience that is working better than other.
“Data-driven” attribution models uses machine learning to evaluate individual customer paths.
The company that designs coffee mugs can use Brand lift to find out their video creatives that makes viewers remember their brand best.
In the Attribution reports app conversions and store visits are not included. This reports can help you estimate how changes to your attribution model might impact conversion reporting.
Using negative keywords, specific keywords and using Search Terms report to reach the right customers can improve your conversion rate.
Include in Conversions setting can be used to customize how the data is tracked in the Conversions column.
It is TRUE that the last impression of a video ad will get credit for the view-through conversion.
You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup? Disable auto-tagging in … Read more
Which is an example of a purchase metric that can be tracked? Pages per visit Brand awareness Upsells Return on ad spend Correct Answer is: Return on ad spend Return on ad spend is the purchase metrics that can be tracked. Google Ads smart bidding strategy helps you get more conversion value or revenue at … Read more
Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this? A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. … Read more
Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining? Marketing objectives Business objectives Campaign metrics Media objectives Correct Answer is: Media objectives Media objectives refers to the goals for each channel … Read more
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels? Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data … Read more
Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business? You can verify with a picture, by sharing social channels, or calling Google. You can verify with a stamp, with a state license, or with a mobile app. You … Read more
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created? Time onsite and referrer Total pages and load speed Page duration and visit Page load and click Correct Answer is: Page load … Read more
Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location? Cross-channel attribution Brand lift Media mix model Store visits Correct Answer is: Store visits You can use Store visits to measure the number of people who click or view your ads … Read more
You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this? Segment the … Read more
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare? Ads with exposed groups, on the same message, and directed at the sameaudience. Ads with … Read more
Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.) E-mail Radio Search Video Display Correct Answers are: Video and Display Mary could choose Video and … Read more
Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.) Tag Manager Surveys Data Studio Search Ads 360 Display & Video 360 Correct Answers are: Search Ads 360 … Read more
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt … Read more
Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to … Read more
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product? Send targeted advertising Show them more ads for … Read more
Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads? Standard … Read more
You want to track first opens for your mobile app. Your app uses the Firebase SDK. Place the steps in the correct order to accomplish this within Google Ads. (The first step should be on top.) If you want to track first opens for your mobile app. Your app uses the Firebase SDK. The correct … Read more
Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.) It completes transactions for goods and services using credit cards. It automates follow-ups and generates reviews for your listed business. It compares your pricing with that of similar … Read more
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation? He needs … Read more
Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him? Statistics that compare multiple ad groups and ad campaigns. Performance data comparing his current attribution model with similar websites’ models. Data that … Read more
How does Google My Business help businesses reach more customers when it matters most? (Choose two.) By helping them understand the actions of similar businesses. By lowering overall bounce rates. By improving their mobile site speed. By providing insights on customer behavior. By engaging their customers online. Correct Answers are: By providing insights on customer … Read more
You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.) Google Docs XML HTML Google Sheets CSV Correct Answers are: Google Sheets and CSV If you need to upload offline data into your Google Ads account for offline conversion tracking, … Read more
By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display? Your phone number, your e-mail address, or your business website Your discounts, your pricing, or all your special sales and promotions Your service reviews, your star rating, or third-party vendor testimonials … Read more
A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits? By lowering the cost of the flower arrangements to increase margin. By raising … Read more
Which statement describes linear attribution? It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Correct Answer is: It distributes credit evenly to every single touch-point in a buyer’s journey. Linear attribution … Read more
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which … Read more
After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads? In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In … Read more
Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience? Search Social media Email Television Correct Answer is: Television Mary should use Television to reach … Read more
Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use? A click … Read more
Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information? The click analysis report The campaigns report The conversions … Read more
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and … Read more
DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account? The conversion name for DeShawn’s store The phone number listed on his official store website … Read more
An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining? Media objectives Marketing objectives Campaign metrics Business objectives Correct Answer is: Business objectives Business Objective Definition: A broad, top-level goal for your company. This goal typically focuses on increasing revenue, profit margin, or volume (for example, … Read more
Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? … Read more
You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top. If you’re just starting out with an ad campaign and have yet to set up conversion tracking in Google Ads, here’s a … Read more
Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of? Return on ad spend Machine learning Total tax deductions Reporting freshness Correct Answer is: Reporting freshness You should be … Read more
Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.) Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use general keywords to … Read more
Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.) Google Campaign Manager Google Ads Google Analytics Google … Read more
An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign? Between the tags of a web page, below the global site tag. Between the tags of a web page, right after the global site tag. Between … Read more
A primary benefit of Google My Business is what it can tell you about how customers behave when they visit your listing. Which Google My Business feature can you use to follow these interactions? Google My Business Reviews Google My Business Services Google My Business Info Google My Business Insights Correct Answer is: Google My … Read more
WidgetCo wants to increase the total amount of money they make after expenses. They’re unable to change their internal costs. Which factor can WedgetCo lower to drive higher volume and increase the money they make after expenses? Customer demand Units sold Profit margin Sale price Correct Answer is: Sale price If WidgetCo wants to increase … Read more
A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited? Purchase Awareness Consideration Loyalty Correct Answer is: Loyalty If a customer is receptive to an upsell during a product purchase, it shows the loyalty of customer on your brand. Learn more here: Skillshop Measurement Certification … Read more
You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose … Read more
Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning. What can help him troubleshoot this issue? Conversions report Google Analytics Google Ads Conversion Tool Google Tag Assistant Correct Answer is: Google Tag Assistant Google Tag Assistant … Read more
Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this? Enable your Google Analytics account in the Google Publisher Toolbar. … Read more
Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.) A KPI shows how ads are performing in real time. A KPI represents non-click actions, … Read more
Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.) Purchases Directions … Read more
You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do? Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone. Create a Google Click Identifier (GCLID) that will appear on each page of your … Read more
What’s the minimum number of locations you can bulk upload to Google My Business? 50 15 5 10 Correct Answer is: 10 Be sure to include at least 10 locations in your feed. If you have fewer than 10, you can add and verify them individually using the Google My Business dashboard. Learn more here: … Read more
Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business? Customers can request a web … Read more
What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.) Correct Answer is:1. You can import conversions, adding any additional code to enable automatically collected events.2. You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads. As an attribution partner, a huge benefit … Read more