If this is your first time running a Video action campaign, you should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs 

If it’s your first time running a Video action campaign, you’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

If you are running a Video action campaign, start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

You’d use The Core Performance Metrics to measure how many people watched your video when You’re running a Google Video campaign with a consideration goal.

You should use core performance metrics if you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video.

If you’re planning to run a Google Video campaign with a consideration goal, you should use the Core performance metrics solution to measure how many people watched your video.

You should use Infinite Taxonomy Audiences when you want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually.

To reach people based on their interests without having to build or refresh those audiences, you should use Infinite Taxonomy Audiences for your Google Video campaign.

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, you should use bumper ads to achieve that goal.

A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. You should use bumper ads to make this happen.

You should use Bumper ads to see the value in remarketing to audiences who saw it with memorable, shorter video ads.

Reach Planner can help with forecasting reach of your YouTube campaign alongside TV when doing media planning.

When doing media planning, the Reach Planner help forecast reach of your YouTube campaign alongside TV.

During media planning, The Reach Planner help with forecasting reach of your YouTube campaign alongside TV.

You’re planning to run a video action campaign, measure the full value with Google Ads conversion tracking and include lighter conversion events.

If you’re running a video action campaign, you should measure the full value with Google Ads conversion tracking and include lighter conversion events.

You’re planning to run a video action campaign, measure the full value with Google Ads conversion tracking and include lighter conversion events.

If you were planning to run a video action campaign, you’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

When making creative for a video action campaign repeat what you’re offering. This is considered as best practice.

If you were making creative for a video action campaign, you’d repeat what you’re offering. This is considered a best practice.

You should repeat what you’re offering. This is the best practice you should follow when making creative for a video action campaign.

You summarize the short-form content trend to a marketing expert, Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

You work at a marketing agency and your client is looking to understand the short-form content trend. You should summarize it as the short-form content acts as a discovery tool for audiences who also enjoy long-form content.

While working at a marketing agency, your client asks you to explain the short-form content trend. You should summarize it by explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.

You’re building a Google Video campaign with the goal of growing consideration for your brand. You should use the Video ad sequencing. Because it allows you to reinforce a message by telling a story through a series of videos.

If you’re building a Google Video campaign and your goal is to grow brand consideration, you should use video ad sequencing to reinforce a message by telling a story through a series of videos.

You would use video ad sequencing While building a Google Video campaign for consideration goals for your brand, because it lets you reinforce a message by telling a story through a series of videos.

Insights Finder and Find My Audience help you understand who your most valuable customers are on YouTube and how to reach them.

You use Insights Finder and Find My Audience when you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

The value of Insights Finder and Find My Audience is that they help you understand who your most valuable customers are on YouTube and how to reach them.

The three primary benefits of Reach Planner are reliable unique reach forecasts, media mix options, and fresh data.

Reach Planner has three primary benefits. Benefits include providing trustworthy unique reach forecasts, media mix options and fresh data.

Reach can provide trustworthy unique reach forecasts, media mix options, and fresh data.

for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences

To reach male users who are 35 to 44 years old with your Google Video campaign you should use the Demographics and Detailed Demographics audience solutions.

each homeowners who are 25 to 34 years old with your Google Video campaign

Demographics and Detailed Demographics audience solutions you should use to reach female users who are 18 to 24 years old with your Google Video campaign.

If you’re determining which audience solutions to use in your Google Video campaign with an awareness goal, the two recommended audience solutions are Affinity Audiences and Custom Audiences.

You should consider using the Affinity Audiences and Custom Audiences solutions if your marketing objective is to build awareness.

If your marketing objective is to build awareness,

With your Google Video campaign, you should use the Custom Audiences to reach people who use apps that are similar to yours.

You should use the Custom Audiences solution for your Google Video campaign if you want to enter key words based on interest or behaviors.

You should use Custom Audiences for your Google Video campaign, you want to reach people who browsed similar websites to yours.

Affinity Audiences is the solution that you should use to reach home docor enthusiasts with your Google Video campaign

If You want to reach cooking enthusiasts with your Google Video campaign, you should use Affinity Audiences solution.

You should use Affinity Audiences to reach outdoor enthusiasts with your Google Video campaign.

You should use the In-Market Audiences solution for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

The In-Market Audiences you should use if you want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

“In-Market Audiences” is used to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

The streaming trend, YouTube advertisers should be most aware of is that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

People are watching YouTube on connected TV devices, which further extends YouTube’s reach. This sentence accurately summarizes the streaming trend that YouTube advertisers should understand

YouTube advertisers should understand that people watch YouTube on connected TV devices, which further extends YouTube’s reach.

If your goal is to drive more conversions, you’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

To drive more conversions you should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 

Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. This is how you should approach evaluating video action campaign performance to drive more conversions.

Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. This is how you should approach your audience strategy when setting up a video action campaign to convert intent into action.

When setting up a video action campaign to convert intent into action, you should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

You’re setting up a video action campaign to convert intent to action. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

You should start with Customer Match, then expand to Affinity Audiences to run a video action campaign starting with lower-funnel audiences, then expanding.

Start with Customer Match, then expand to Affinity Audiences to run a video action campaign and want to start with lower-funnel audiences and then expand.

If you’re running a video action campaign that starts with lower-funnel audiences before expanding, you’d start with Customer Match, then expand to Affinity Audiences.

You should add a Product feed extension to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign.

You should use Product Feed Extension in the Video action campaign with the goal to drive more conversions in a simple and cost-effective way in a single automated campaign.

You should use “Product feed extension” to drive more conversions in a simple and cost-effective way in a single automated Video action campaign.

Skippable in-stream ads and in-feed video ads video ad formats are optimized to drive action and make it easier for potential customers in decision-making moments to take meaningful actions that can be measured.

Skippable in-stream ads and in-feed video ads are the two video ad formats, optimized for engagement and designed to help customers think of you first when they’re looking to buy.

Skippable in-stream ads and in-feed video ads video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

If a potential customer is in a decision-making moment Skippable in-stream ads and in-feed video ads are optimized to drive action and make it easier for them to take meaningful actions that you can measure.

Skippable in-stream ads and in-feed video ads are optimized to drive action among potential customers in decision-making moments.

You’d choose skippable in-stream ads and in-feed video ads if looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

You should use product and brand consideration in your Google Video campaign to achieve your goal of increasing retention and loyalty for your brand.

Product and brand consideration type of Google Video campaign you should use to increase purchase intent for your products.

You’d use product and brand consideration if your goal was to increase purchase intent for your products.

Product and brand consideration is used in the Google Video campaign to increase retention and loyalty for your brand.

To achieve your goal of increasing purchase intent for your products, you should use product and brand consideration type Google Video campaign.

If you’re creating a storyboard for a video ad and you’re optimizing for view completions, use engaging pacing and tight framing to hook and sustain attention.

You should use the Brand Lift for a Google Video campaign with an awareness goal, to understand the extent to which your campaign shifts user perception or behavior.

To run a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

For a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

For the consideration goal, you should use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

You’d use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.

In addition to fundamental video metrics like “Video played to”, you’d use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.

to measure these things: how many times people were served your ads and how many times they were each served across devices and formats

You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics like “Video played to”.

You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics such as “Video played to”.

It is a good idea to opt into optimized targeting when creating a video action campaign because it’ll help you reach new and relevant audiences who are likely to convert.

When creating a video action campaign, it is a good idea to opt into optimized targeting because it’ll help you reach new and relevant audiences who are likely to convert.

To reach new and relevant audiences who are likely to convert, you should opt into optimized targeting when creating a video action campaign.

You should include a specific call-to-action (CTA) in the video ad to ask people to take action for a solar installation business aiming to generate leads.

You should use include a specific call-to-action (CTA) in your video ad to ask people to take action with the goal of generating leads.

You should include a specific call-to-action (CTA) in your video ads if You’re creating a video ad with a purpose to ask people to take action on your website.

You’d track lighter actions to provide more signals to Google’s machine learning algorithms, if you were optimizing a campaign to drive conversions faster.

When optimizing a campaign to drive conversions faster, You should track lighter actions to provide more signals to Google’s machine-learning algorithms.

You should use Skippable in-stream ads and bumper ads, a mix of awareness ad formats if you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget.

To drive maximum reach on a minimum budget, You’d use skippable in-stream ads and bumper ads, a mix of awareness ad formats.

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, you should use Bumper ads and skippable in-stream ads .

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions you should use skippable in-stream ads and non-skippable in-stream ads, that is the mix of awareness ad formats.

Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions You’d use skippable in-stream ads and non-skippable in-stream ads.

Drive maximum reach and video completions with a combination of skippable and non-skippable in-stream ads. Skippable ads let viewers skip after 5 seconds, while non-skippable ads are 15 seconds or shorter. This ad format mix maximizes audience reach and video completions.