If there’s no conversion delay in your customer’s Search Ads 360 campaign, you would make optimizations to their recently launched bid strategy during weeks two to three.
- During weeks six to eight
- During week one
- During week four
- During weeks two to three
The correct answer is: During weeks two to three
Explanation: For a new bid strategy in Search Ads 360, it’s advisable to wait at least two weeks from the launch date before making any performance evaluations or adjustments. This period allows the algorithm to go through its initial calibration phase, which is necessary for any newly implemented strategy. The calibration process typically spans one to two weeks and is essential for the strategy to start reflecting accurate performance data.
Once you reach the second or third week, it’s important to review the bid strategy to ensure that the constraints initially set are not impeding its optimization capabilities. If you find that they are, and if it aligns with the broader business objectives, you can then make the necessary adjustments to those constraints. This helps in fine-tuning the strategy to better meet your customer’s campaign goals.
Chapter 10: Measure Bid Performance in Search Ads 360