To assist your customer in allocating their quarterly budget across each product and their Search Ads 360 campaigns, you should go to the Performance Center within Search Ads 360.
- Experience Hub
- Reports
- Overview Page
- Performance Center
The correct answer is: Performance Center
Explanation: The Performance Center in Search Ads 360 is a vital tool for advertisers working with varying budget constraints, whether these are client-mandated or determined by their management. It’s particularly beneficial for managing budgets that are set annually but are broken down into quarterly or monthly targets. This tool provides an end-to-end solution for budget management, encompassing aspects of planning, reporting, and optimization. It enables you and your customer to gain comprehensive insights, facilitating strategic decisions on budget allocation across different products and campaigns. This ensures that spending is effectively aligned with specific marketing goals and optimizes the use of the budget for the designated quarter.
Chapter 5: Explore Search Ads 360 Performance Center
Read more here: https://support.google.com/sa360/answer/10058344