For your luxury retail client who wants to plan, budget, manage spend, and understand their campaign’s success in Search Ads 360, they should use the Performance Center.
- They should use the Overview page.
- They should use App Switcher.
- They should use Tools & Settings.
- They should use Performance Center.
The correct answer is: They should use Performance Center
Explanation: The Performance Center in Search Ads 360 is an ideal tool for luxury retail clients aiming to effectively manage and monitor their advertising efforts. It’s built to help users seamlessly manage their spending, monitor the pacing of their campaigns, optimize budgets, and gain a clear understanding of campaign success across different search engines. This comprehensive tool enables your client to align their advertising strategies with business goals, ensuring that every aspect of their campaign – from budget allocation to performance analysis – is handled efficiently and effectively.
Chapter 5: Explore Search Ads 360 Performance Center
Read more here: https://support.google.com/sa360/answer/10058344