I can assist your Digital Agency” with 2021 Google Certification!

Protect Your Google Partners Badge

1. From the beginning of 2021, you need to have at least 50% users certified.

2. 140+ Large Digital Agencies and Hundreds of Satisfied customers.

3. Within 20 Minutes, your certification exam will be taken.

4. NO advance payment. Pay only after the exams.

Link your Google partners (Google Ads account) with SkillShop account?

To earn the Google partner badge, you need to link your Skillshop account with Google Ads Account. Follow these steps to connect your Google Ads with SkillShop. Read More…

How to maintain 50% eligible users’ condition to maintain Google Partner Badge?

Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified. Read More…

How to maintain Google partner badge with latest Google Ads 2021 policy?

In the latest policy change, you need to have at least 50% Google ads certified users. You need to make your client do certification before working on their Ads account. Read More…

Search
Exam

• Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
  Michelle should use Exact match Type to attract traffic strictly for searches for the Wonder Boots product name.
• Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
  Including keywords in his Google Search ad text will improve Charlie’s eCTR.
• The campaign score has 25% headroom to improve. Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
  Phrase match will let Bob’s ad show on searches for UltraView1000 and additional words before and after. This is how phrase match will benefit Bob’s campaign.
• Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
  Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
• Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
  A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.

Display
Exam

• A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
  Google Display ads connects with the valuable audiences through apps, YouTube, and millions of other websites affiliated with Google
• What are the three main automation components of Smart Display campaigns? Select All Correct Responses
  What are the three main automation components of Smart Display campaigns?
• How does Google Display ads grow marketing results for advertisers?
  Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.
• Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
  No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.
• Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.

Shopping Exam

• How can advertisers use shopping ads to grow sales?
  Advertisers can use shopping ads to grow sales by selecting a specific location on the search results page for their ads to appear.
• Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)
  Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.
• Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
  Laura should first Make sure her checkout page is live and that purchases can be completed if her website data shows that visitors place items in their shopping carts but fail to complete the purchase.
• Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?
  An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.
• Google shopping helps retailers provide customers with seamless experiences meant to encourage action. How can google shopping campaigns accomplish this?
  Google shopping helps retailers provide customers with seamless experiences meant to encourage action by providing relevant information, such as store hours, address, and product availability.

Video Exam

• Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
  Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.
• Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
  Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.
• Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
  Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.
• Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a customer match audience. What’s the three-step process for creating a customer match audience?
  The three-step process for creating a customer match audience is Upload data, match the data, and create audience lists. Using this audience Leigh can reach past customers with their new makeup product i.e new line of mascara.
• Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
  When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.

Apps Exam

• Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
  Think with Google is one of the Google’s data-driven marketing tools. it is a collection of case studies from Google’s best advertising campaigns.
• Which statement is true regarding Conversions in a Google App campaign?
  This is true regarding Conversions in a Google App campaign that they’re specific events that matter most to a business.
• Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first…
  Define a goal he wants to achieve with an App campaign. this is the first thing Alex should do before jumping into Google Ads interface.
• Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses
  These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.
• What kind of positive impact will machine learning have on the advertising industry?
  Machine learning delivers relevant ads to each customer. This is the positive impact machine learning will have on the advertising industry.

Measurement

• Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?
  Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.
• Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
  Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.
• Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?
  Sylvia can verify each location in Google My Business by request a mailing of a postcard to each location with a verification code she enters into her account portal.
• As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
  View an online advertisement of the new restaurant is the first step a potential customer might take when going through the journey phase.
• By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
  By linking a Google My Business account with a Google Ads account, Location extension displays the distance the customer is from your location to potential customers.

Search Ads
360

• What configuration setting eliminates duplicate conversions between advertisers?
  [box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What configuration setting eliminates duplicate conversions between advertisers? Revenue Shared Floodlight configuration Counter Action   Correct answer is: Shared Floodlight configuration Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used … Read more
• What is shown in the “Last sync” details tab? (select two)
  [box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is shown in the “Last sync” details tab? (select two) A list of campaigns modified The time that the sync occurred A list of error types The number of errors during the sync Correct answers are: The time that the sync occurred The … Read more
• Which three features can be used to integrate offline conversion data?(select three)
  [box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three features can be used to integrate offline conversion data?(select three) sFTP Bulksheets Search Ads 360 API Google Data Studio   Correct answers are: sFTP Bulksheets Search Ads 360 API Explanation: Upload from the Search Ads 360 API: If you have a computer … Read more
• When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
  [box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager? Advertiser Campaign Placement Publisher Correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create … Read more
• When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
  [box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? 3-4 weeks 2 weeks 3 months 1 week Correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with … Read more

Display & Video 360

• What is the difference between Programmatic Guaranteed deals and preferred deals?
  What is the difference between Programmatic Guaranteed deals and preferred deals? Programmatic Guaranteed deals are incompatible with conversion pixels Preferred deals have required minimum spend Preferred deals do not allow targeting edits in Display & Video 360 Programmatic Guaranteed deals have required minimum spend Correct answer is: Programmatic Guaranteed deals have required minimum spend Explanation: Programmatic Direct helps connect buyers and sellers of digital advertising. … Read more
• What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
  [box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete? In My Inventory, find the deal and select configure Select the deal from the the insertion order's Inventory Source targeting Add the Deal ID in the advertiser's … Read more
• At what levels can pacing be set?
  [box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] At what levels can pacing be set? Line item and ad group Insertion order and line item Campaign and line item Campaign and insertion order Correct answer is Insertion order and line item Explanation: Pacing is set at insertion order and line … Read more
• When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
  [box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided? Keyword Time and Day Demographics Geography Correct answer is Keyword Explanation: Content needs to be categorized before it can be … Read more
• Where can an advertiser set their campaign goal?
  [box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Where can an advertiser set their campaign goal? Partner Settings Campaign Settings Line Item Basic Details Insertion Order Default Targeting Correct answer is Campaign Settings Explanation: Advertisers can set their campaign goal in the setting of the campaign. [review]

Creative Certification

• What feature can be used to target multiple columns in a feed one at a time?
  [box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What feature can be used to target multiple columns in a feed one at a time? Rotation priority Trafficking rules Prioritized rules Feed priority Correct answer is Prioritized rules Explanation:Checking that box means that for that particular filterable column, an empty cell means that any … Read more
• Which two options must be true to use open optimization? (select two)
  [box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two options must be true to use open optimization? (select two) More than one row in the feed must be eligible to serve In “Step 3: Manage Rules” rotation must be set to “Optimized” Only one row in the feed must be eligible to … Read more
• What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
  [box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What tool makes it possible to preview a creative on a mobile device that's linked to a Studio account? Creative Preview app QA Helper extension Google Web Designer IAB VAST tag tool Correct answer is Creative Preview app Explanation:Creative Preview is an Android and iOS … Read more
• Echo remarketing uses dynamic content from what source?
  [box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Echo remarketing uses dynamic content from what source? A feed The creative code Custom Floodlight variables Dynamic rules Correct answer is Custom Floodlight variables Explanation:Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the webpages where you … Read more
• What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
  [box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs? Display & Video 360 line item filtering Data pass Dynamic targeting keys Remarketing Correct answer is Dynamic targeting keys Explanation:Dynamic targeting keys are unique, friendly labels that can be assigned to ads, … Read more

Google Analytics

• What would prevent data from appearing in a Custom Report?
  A filter that removes all the data would prevent data from appearing in a Custom Report.
• when a new view is created, what data will be included?
  when a new view is created, what data will be included? Data from before the view was created Data from before and after the view was created No data Data from after the view was created Correct answer is: Data from after the view was created When the new view is created data from the … Read more
• Metrics cannot be paired with dimensions of the same scope.
  Metrics cannot be paired with dimensions of the same scope. True False Correct answer is: False Explanation: Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed. Metrics … Read more
• Which of these criteria CANNOT be used to create a Custom Segment?
  Which of these criteria CANNOT be used to create a Custom Segment? Dimensions Metrics Sequences of user actions Ad type Correct Answer is: Ad Type Ad Type is the Criteria that CANNOT be used to create a Custom Segment.
• Which of these does Google Analytics use to distinguish new and returning users?
  Which of these does Google Analytics use to distinguish new and returning users? Facial recognition technology Artificial intelligence A sequentially-assigned unique identifier and browser cookie A randomly-assigned unique identifier and browser cookie Correct answer is: A randomly-assigned unique identifier and browser cookie Google Analytics use A randomly-assigned unique identifier and browser cookie to distinguish new … Read more

Freelancing

• How to find Google Ads or SEM project quickly on upwork.com
  Many new freelancers keep searching about the trick to find their first Google Ads project. Finding first few SEM jobs is quite difficult. Even if having certifications in Google ads and Analytics you can take your first job easily until you are exceptionally lucky. There are some tips to grab your first SEO/Google Ads Job: … Read more
• Secret tips to get first job on upwork.com
  Finding your first project is not so easy. You need following things: Better Cover letter Projects to show Best reputation among others Reputation is the real secret of success. Reputation can be earned by getting best reviews. Here you can’t compromise. You can compromise with earning, work and work stress but can never compromise with … Read more
• How to submit proposals on upwork.com? Sample cover letters
  To know how to submit the proposals for freelancing job is very important. Keep things in your mind while submitting the proposals: Most of the readers of this article are new to upwork.com and other freelancing websites. Just focus on the project. You may have to compromise with earning in your first few projects. Focus … Read more
• How to find the first job or project on Upwork?
  Finding right job on upwork.com is not too hard. There are employers who purposely hire newcomers or new freelancers. Because new freelancers can deliver the job at better (competitive) price. They know that being a new freelancer, you will focus on rating instead of the money. How to apply for the job if you are … Read more
• How to Hire right candidate on Upwork.com
  Finding right candidate on upwork.com is not much hard if you just be aware of your work requirements. There are thousands of freelancers on Upwork.com always ready for your job but choosing the right candidate is quite tricky. Always remember: There are freelancers who can deliver the desired job at lower than expected budget Freelancers … Read more

Partner Badge

• How to maintain Google partner badge with latest 2021 policy?
  Biggest change in the policy is that you need to have 50% of eligible users Google ads certified. It means you need to make your client do certification exams before bringing on Google Ads Manager account (Earlier know as MCC). This is not possible. How will you make him (your client) do the Google Ads … Read more
• How to maintain 50% eligible users’ condition to maintain and save Google Partner Badge?
  Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified. Formula to calculate the number of dummy accounts required to maintain your Google Partner Badge: FORMULA 1: (E+C)/2 = D FORMULA … Read more
• How to link your Google partners (Google Ads account) with SkillShop account?
  You can connect SkillShop account with Google ads account from the Profile tab.
• How to get Google Partner Badge quickly
  To get the partner badge you need to have at least 1 certified user who has Google Ads Manager account with admin or standard access. To make it easy, I offer Answersheets of all essential exams that can help you score up to 100%. Or you can have me take your exams. It will save … Read more

SEO

• How to write SEO friendly content?
  How to write SEO friendly content and three ranking factor of any content.
• How to use Disavow tool to get your site protected from bad links?
  How to make disavow file Examples of Disavow links Download the example of disavow file Time to process Disavow link request Benefits of using Disavow tool Reference Disavow tool is the only remedy if your website is penalized because of your SEO’s bad work or your competitor has made your backlinks on [email protected] website. Your … Read more
• How to make Back links for better SEO
  Ways to make Good Backlinks Blog posting on external website Guest posting What to link? Are links really considered? What are the Quality links? Do Follow, No Follow and Sponsored Links Creating back links are as important for the SEO ranking as the good keyword rich content. Backlinks give strength to your website to get … Read more
• How to protect the website from Bad Links?
  Protect your website from bad links is very hard. One side you want to be ranked on the top position of first page and on the other side you want your competitors ignore your success and do nothing to get you down; this is impossible! If you are ranking well on search engine and getting … Read more
• Achieving SEO rankings by following Google Ads data
  Organic search and paid ads are often at odds because people pay more heed to the paid traffic coming from Google Ads than the free traffic flowing from organic results. But ideally, Google Ads and SEO should work together – one should help the other. So, who will help who and how? Here Google Ads … Read more

Guest Post

• Essential Online Writing Tools for Students
  Thankfully, there’s one more perk that technology brings to students – access to helpful writing tools. Mastering the art of academic and creative writing gets easier when you have such tools at your disposal.
• Benefits of posting guest post on School4Seo
  School4Seo has started accepting guest posts. Being a guest writing at School4Seo.com far better than other website where you are asked to publish the content of not less than 800 words. Advantages You can post the article of even 150 words. The is no boundation of 800 or 1000 words. You submitted articles are quickly … Read more

Categories

• Adsense
• Adwords Fundamental
• Blog
• Cache
• Campaign Manager
• cheatsheet
• contact
• course
• Creative Certification
• Display & Video Certification Exam
• DoubleClick Search Basics Answersheet
• Freelancing
• Google Ads Apps Certification
• Google Ads Exam preparation and Answers
• Google Ads Search Advertising Exam
• Google Ads Tips and Tricks
• Google Analytics
• Google Analytics IQ Exam Answers
• google digital sales exam
• Google Display Advertising Exam
• Google Mobile Advertising Exam Answers
• Google Mobile Sites Exam Answers
• Google Partner Badge
• Google Shopping Advertising Exam Answers
• Google Video Advertising Exam Answers
• Guest post
• introduction
• learn
• Links to Site
• List of Questions and Answers
• Measurement Certification
• partners
• PR update
• reports
• search ads 360
• Search Engine Optimization
• Startups
• Uncategorized