I can assist your Digital Agency” with
the 2022 Google Certification!

Protect Your Google Partners Badge

1. It is safe & secure. I shall create a new account, and complete all the exams. You can just plug that account with your Google Ads to fulfil the requirement of certifications.

2. 140+ Large Digital Agencies and Hundreds of Satisfied Customers.

3. Within 20 Minutes, your certification exam will be taken if you share your account’s login credentials.

4. NO advance payment. Pay only after the exams.

Get Your First SEO Award Certificate!

About The SEO Certifications

1. You Become the Certified SEO Consultant and Stand out at a Higher Level.

2. You Learn New Concepts While Taking The Exams.

3. No Fees, For the Exams and Certificate

4. NO attempts limit. Because we want you to learn.

5. 60% and 80% Score Required for the Basic and Advance level Exams Respectively.

6. If a company want to get some questions added for their employees’ internal assessment, They can get their questions added.

Link your Google partners (Google Ads account) with the SkillShop account.

To earn the Google Partner badge, you need to link your Skillshop account with your Google Ads Account. Follow these steps to connect your Google Ads with SkillShop. Read More…

How do maintain 50% of eligible users’ conditions for the Google Partner Badge?

Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified. Read More…

How to maintain a Google Partner badge with the latest Google Ads 2022 policy?

In the latest policy change, you need to have at least 50% Google ads certified users. You need to make your client do certification before working on their Ads account. Read More…

SEO

• Understanding Backlinks: The Ultimate Guide to SEO Best Practices
  Discover the best practices for backlinks in SEO through our comprehensive guide. Learn about types of backlinks, their creation, the importance of endorsements, and more. Boost your website’s SEO strategy with effective backlinking techniques.
• Mastering the E-A-T-E Formula: Enhancing Your Content for Better Google Search Results
  What is E-A-T-E and Why is it Important? In the ever-evolving world of online content, it’s crucial to keep up with the latest strategies and techniques for optimizing your search engine rankings. One of the most important concepts to understand is E-A-T-E, which stands for Expertise, Authoritativeness, Trustworthiness, and Experience. Google recently updated its search
• Bumper Ads: The Six-Second Secret to Maximizing Reach and Brand Impact
  If you’re looking to maximize your reach and impact in just six seconds, then bumper ads are the way to go. Bumper ads are six-second non-skippable in-stream ads that drive reach, frequency, and brand awareness. In this article, we’ll take a closer look at the benefits of bumper ads and how you can use them
• How to Effectively Forecast Your YouTube Campaign with Reach Planner
  Are you considering a YouTube video campaign but unsure of the audience reach you can achieve within your budget? YouTube is an excellent platform to target a vast and diverse audience, and with Google’s Reach Planner, you can forecast your campaign reach accurately. Reach Planner helps you plan for reach-based video campaigns across YouTube and
• The Power of Video Ad Sequencing: How to Tell Your Brand Story with Multiple Ad Formats
  Video advertising is a powerful tool that can help you build your brand, drive engagement, and boost sales. However, with so many ad formats available, it can be challenging to know which one to use and how to use it effectively. That’s where video ad sequencing comes in. In this article, we’ll explore the benefits

Guest Post

• A Short Guide on Effective SEO for Lead Generation in 2024
  Looking to increase brand recognition and boost ROI through the lead generation process? Read on to learn how to optimize and leverage lead generation SEO.
• Creating Engaging Content That Ranks: SEO Copywriting Strategies
  SEO plays an important role in your writing goals. It improves the visibility of your website and pulls more traffic. SEO creates more opportunities to change prospects into customers. When you write compelling content, it attracts readers and builds your brand reputation. However, without SEO, it is nearly impossible for search engines to find your
• Leveraging High-Quality Content Writing for Effective SEO and Digital Marketing Strategies
  SEO and digital marketing are crucial to business growth in the digital age. SEO and digital marketing success rely on content writing. High-quality content engages and connects with your target audience, bringing in traffic and leads. It also ranks higher in search engines. This article examines content writing’s importance for SEO and digital marketing. We’ll
• How Will AI Improve Data Analytics?
  Businesses that seek to leverage data for decision-making and problem-solving need to invest in AI to acquire more value from existing data. AI (Artificial Intelligence) is a group of technologies that utilize computer science programming to replicate human thoughts and actions. It does this by analyzing data, anticipating and solving problems, or adapting to particular
• How to break domain privacy and check real whois detail
  To break the domain privacy, you can check the archived whois data. Older data can not be found on archive.org. But there is a website that can help you see some snapshots of the previous whois data. Which website can help you see the archived whois detail? whoisxy.com, this website will show you some snapshots

Partner Badge

• How to maintain Google partner badge with latest 2021 policy?
  The biggest change in the policy is that you need to have 50% of eligible users Google ads certified. It means you need to make your client do certification exams before bringing on the Google Ads Manager account (Earlier known as MCC).
• How to maintain 50% eligible users’ condition to maintain and save Google Partner Badge?
  Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified.
• How to link your Google partners (Google Ads account) with SkillShop account?
  To maintain or earn the Google Partner badge, you need to link your Skillshop account with Google Partner. Using these steps you can connect your Google Ads with SkillShop.
• How to get Google Partner Badge quickly
  To get the partner badge you need to have at least 1 certified user who has Google Ads Manager account with admin or standard access. To make it easy, I offer Answersheets of all essential exams that can help you score up to 100%.

Latest from Analytics 4

• (no title)
  Post Views: 82
• What are the difference between Google Analytics 4 and Universal Analytics properties?
  Google Analytics 4 (GA4) is more user-friendly to preserve the key features and functionality you enjoy in Universal Analytics (UA) properties. The most important differences between UA properties and GA4 properties are as follow:
• What are the benefits of Google Analytics 4 properties?
  As a future-focused and privacy-first platform, The next generation Google Analytics 4 (GA4) is designed to scale with your business and measure across devices and platforms. Using this platform you can design measurement strategies to adapt to a constantly changing digital environment. This platform is enhanced by machine learning. Analytics 4 also provides predictions to help improve your marketing efforts.

SEO Quiz & Certification

• SEO Advance Level Exam – Get Award Certificate on Successfully Completion
  Check for the SEO Basic Level Certification Exam Post Views: 107
• SEO Basic Exam – Get Award Certificate on Successfully Completion
  SEO Certification Exam with Basic Level questions.
• SEO Specialist Certification
  After the pandemic businesses are moved from conventional to the digital market. Demand for the business website has increased multifold. But having a website doesn’t ensure your existence on the market in the era of competition. Like we do marketing activities for our conventional businesses, the same approach of marketing with digital transformation is required for web-based businesses. The current demand of qualified SEO professionals
• SEO Certification Exam
  SEO Certification exam helps you assess your knowledge and award you the certificate if you pass it with a qualifying score. The exam can be taken on this website only. There are two SEO exams. SEO Basic and SEO Advance. To get the certification of the award, you need to score at least 60% and 80% in Basic and Advance exams respectively.
• Assess the SEO skills with Online Certification Exams
  A shortcut to assess the skills of SEO is to give them an online questionnaire. School4Seo is the platform that you can use for conducting the online exam. School4Seo’s Basic and Advanced level exams help you identify the most suitable guy and build the most updated and robust team for the SEO jobs.

Google My Business

• How to Get Google My Business Listing Verified?
  There are three ways of getting your Google My Business listings verified. Verification by Post card Verification by Phone Verification by Email. Google Business verification / My Business Verification Under this Google business verification, your contact details are shown. You are given control to change business descriptions if you are verified, owner. My Business Verification My Business verification was done through the postcard. You too

Search
Exam

• Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses
  Discover how combining responsive search ads, broad match, and Smart Bidding enhances ad relevance, optimizes costs, and boosts marketing efficiency.
• You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
  Discover how to use exact match keyword targeting in Google Ads to drive targeted traffic for specific products like “Wonder Boots.” Learn to maximize ad relevance and control.
• Which of these three signals does broad match use to match Search ads with queries? Select 3 Correct Responses
  Learn how Broad Match in Google Ads uses language, interest, and geography to optimally align your ads with user queries for better performance.
• In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses
  Discover how Optimization Score in Google Ads can accelerate your marketing success. Learn how it helps in quick implementation of campaign tweaks and aids in prioritizing campaigns for maximum ROI.
• A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
  Learn how phrase match in Google Search Ads can benefit your startup by capturing searches that include the meaning of your targeted keywords, offering a balanced reach.

Display
Exam

• An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
  The Correct Answer is: She prefers more control over all aspects of her Display campaigns. Explanation: The account executive managing Google search campaigns wants to expand her reach with Google Display ads. She has the option to use default optimized targeting or manually add more layers of targeting herself. The recommended choice is to manually add more layers of targeting. This allows the account executive
• What are two ways in which Google Ads can fuel your business goals? (Choose two) Select 2 Correct Responses
  The correct answers are: 1. Increase online, in-app, in-person, and over-the-phone sales. and 2. Get more of the right people to visit your website. Explanation: Google Ads can fuel your business goals in two main ways: In summary, Google Ads can fuel your business goals by boosting sales across different channels and driving targeted traffic to your website. By aligning your advertising campaigns with your
• Marta’s Display campaign has delivered results beyond her expectations. She knows she increases returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?
  The performance planner will optimize Marta’s available ad budget for maximum growth, and she will get the incremental return.
• An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct Responses
  Advertiser must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.
• A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
  A Display campaign achieve a marketing director’s marketing goal by serving his ads on website content related to his business or her customers’ interests, based on her targeting decisions.

Shopping Exam

• What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
  Learn about the repercussions of repeated policy violations in Google Merchant Center. Ensuring accurate product data and adherence to policies is crucial to prevent account suspension and ensure visibility across Google.
• What are two ways you can upgrade all of your Smart Shopping campaign to Performance Max at once? Chose two.
  Discover the efficient ways to upgrade your Smart Shopping campaigns to Performance Max. Learn step-by-step methods that ensure a seamless transition while retaining your previous campaign insights and settings.
• You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
  The correct answer is: Reach Explanation: Performance Max campaigns offer a significant advantage in terms of “reach.” By utilizing Google’s sophisticated AI technology, Performance Max taps into a vast array of Google platforms, including Search, Images, YouTube, and more. This not only maximizes visibility but ensures that your ads are served on the optimal inventory across these platforms. With a single campaign, advertisers can dynamically
• You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
  Explore the nuances of the Shopping ads policy, focusing on the misrepresentation of self or product. Understand why accurate representation in ads is vital for maintaining transparency and trust with potential customers.
• If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?
  Delve into the utility of the customer acquisition setting in Performance Max campaigns. Learn how combining value rules with business expertise can yield insights into the value of new customer acquisitions.

Video Exam

• You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
  The correct answer is: Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior. Explanation: When summarizing the shopping trend to the leadership team, it is crucial to emphasize the value of YouTube in driving eCommerce success. YouTube plays a vital role as creators on the platform exert a significant influence over users’ purchasing decisions. Through engaging content such as product reviews, tutorials, and endorsements,
• An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
  The. correct answer is: By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior. Explanation: YouTube plays a pivotal role in the shopping trend by leveraging the influence of creators and driving purchasing behavior. Creators on YouTube have the ability to sway users’ purchasing decisions through their engaging content, including product reviews, tutorials, and endorsements. By establishing trust and credibility, creators can
• What are the four reasons why creators choose YouTube?
  Income, infrastructure, reach, freedom are the four reasons why creators choose YouTube.
• Creators choose YouTube for which of the following four reasons?
  Creators choose YouTube for For infrastructure, reach, freedom, and income reasons.
• Which of the following captures the four reasons creators choose YouTube?
  Freedom, reach, infrastructure, income captures the four reasons creators choose YouTube.

Apps Exam

• Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
  Discover the importance of user guidance in HTML5 ads and how an introduction screen can optimize user engagement and interaction in Google App campaigns.
• What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.) Select All Correct Responses
  Explore how machine learning in Google Ads empowers marketers by optimizing campaigns and automating data analysis, enhancing efficiency and results.
• What important role does app promotion play in the mobile gaming industry?
  App promotion helps users discover new games to download. This is the important role, app promotion plays in the mobile gaming industry.
• Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
  Discover how Bid Guidance in Google Ads provides insights into potential installs or in-app actions based on your bidding strategy. Enhance your campaign’s effectiveness with informed decisions.
• Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
  Harry should select App install campaign type when setting up campaign to launch a new app and to attract new users with the help of a Google App campaign.

Measurement

• How would a digital marketing consultant describe the Google tag to a new advertiser?
  Unravel the essence of the Google tag in digital marketing. Understand its role as the gtag.js JavaScript framework and its impact on accurate data collection and strategic marketing enhancements.
• To describe enhanced conversions for leads, what would you say?
  The correct answer is: You’d say it uses hashed, first-party data. Post Views: 116
• If you’re a marketer setting up the value of an online conversion action, what would you do?
  Dive into the crucial aspect of defining values for online conversion actions. Understand how aligning these values with the average worth of leads enhances campaign tracking and facilitates better resource allocation in marketing.
• What should you do to set up the value of an online conversion action?
  Unravel the process of establishing the value for online conversion actions. Discover how aligning conversion values with average lead worth can provide valuable insights for refining your marketing strategy and optimizing your resources.
• In setting up the value of an online conversion action, what should you do?
  Explore the intricacies of setting up the value for online conversion actions. Learn how assigning accurate values to these actions, based on average lead values, can aid in strategic business decision-making and profit optimization.

Google Analytics 4

• What model represents the hierarchical structure of a Google Analytics account?
  The correct answer is: Account > Property > Data stream Google Analytics is organized in a hierarchy: Organization (optional) Analytics account Analytics property Data Streams Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties. Analytics property:
• Which of these structures represents a Google Analytics account’s hierarchy?
  The correct answer is: Account > Property > Data stream Google Analytics is organized in a hierarchy: Organization (optional) Analytics account Analytics property Data Streams Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties. Analytics property:
• Which of these configurations show a Google Analytics account’s hierarchical structure?
  The correct answer is: Account > Property > Data stream Google Analytics is organized in a hierarchy: Organization (optional) Analytics account Analytics property Data Streams Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties. Analytics property:
• If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
  The correct answer is: User User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”. Read more here: https://support.google.com/analytics/answer/10075209 User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well
• What scope would be set for a custom dimension that reports membership status for a customer rewards program?
  The correct answer is: User User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”. Read more here: https://support.google.com/analytics/answer/10075209 User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well

Google Ads Creative

• You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
  Discover the nuanced balance between showcasing people and products in video ads. Learn from Google’s insights on driving brand awareness and consideration effectively.
• You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
  Unveil the key to crafting compelling video ads: emphasize the product or problem early on, followed by a persuasive call-to-action, ensuring viewer engagement and response.
• If you want to improve performance of video campaigns, what approach should you take with creative?
  If you want to improve the performance of video campaigns, the approach of using research-backed creative guidelines and iterating with experimentation you should take with creatives.
• You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
  If you’re making your first video ad with the goal of building awareness for your direct-to-consumer food company, you should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.
• You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
  The correct answer is: {keyword: sustainable socks} Post Views: 314

Mobile Experience

• What feature can be used to target multiple columns in a feed one at a time?
  Rotation priority Trafficking rules Feed priority Prioritized rules The correct answer is: Prioritized rules Explanation: Checking that box means that for that particular filterable column, an empty cell means that any value is eligible. This is typically used for the default rule. However, if you have a setup where multiple columns are getting filtered in one rule, it may make sense to check this box,
• Which two options must be true to use open optimization? (select two)
  Only one row in the feed must be eligible to be served The dynamic feed must include a row with “optimize” in the cell More than one row in the feed must be eligible to serve In “Step 3: Manage Rules” rotation must be set to “Optimized” Correct answers are: More than one row in the feed must be eligible to serve and In “Step
• What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
  QA Helper extension Google Web Designer IAB VAST tag tool Creative Preview app The correct answer is: Creative Preview app Explanation: Creative Preview is an Android and iOS mobile app for previewing mobile creatives. Use Creative Preview to test ads on mobile phones and tablets using supported mobile ads SDKs. Creative Preview works with DoubleClick Studio, Campaign Manager (DCM), Bid Manager, and Ad Exchange. Some
• Echo remarketing uses dynamic content from what source?
  A feed The creative code Dynamic rules Custom Floodlight variables The correct answer is: Custom Floodlight variables Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the web pages where you want to track user activity. The Floodlight tags must be created in the same Campaign Manager account where you’ll push your dynamic creatives. Each Floodlight
• What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
  Display & Video 360 line item filtering Data pass Remarketing Dynamic targeting keys The correct answer is: Dynamic targeting keys Explanation: Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when you use numeric Campaign Manager IDs

Search Ads
360

• What configuration setting eliminates duplicate conversions between advertisers?
  Revenue Counter Action Shared Floodlight configuration The correct answer is: Shared Floodlight configuration Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from
• What is shown in the “Last sync” details tab? (select two)
  A list of campaigns modified A list of error types The number of errors during the sync The time that the sync occurred The correct answers are: The time that the sync occurred and The number of errors during the sync Explanation: Click the Last sync details tab to see: Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of
• Which three features can be used to integrate offline conversion data?(select three)
  Google Data Studio sFTP Bulksheets Search Ads 360 API The correct answers are: sFTP, Bulksheets, and Search Ads 360 API Explanation: Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions. Upload from a bulk sheet: Enter data about
• When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
  Campaign Placement Publisher Advertiser The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the one-to-one relationship between Search Ads 360 and Campaign Manager. Read more here:
• When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
  2 weeks 3 months 1 week 3-4 weeks The correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue. Read more here: https://support.google.com/searchads/answer/7085426

Display & Video 360

• What is the difference between Programmatic Guaranteed deals and preferred deals?
  Programmatic Guaranteed deals are incompatible with conversion pixels Preferred deals have required minimum spend Preferred deals do not allow targeting edits in Display & Video 360 Programmatic Guaranteed deals have required minimum spend The correct answer is: Programmatic Guaranteed deals have required minimum spend Explanation: Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific
• What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
  Select the deal from the the insertion order’s Inventory Source targeting Add the Deal ID in the advertiser’s Basic Details Find the deal in Marketplace and assign the creative In My Inventory, find the deal and select configure The correct answer is: In My Inventory, find the deal and select configure Explanation: Sign in to your Display & Video 360 account. Select Inventory > My
• At what levels can pacing be set?
  Line item and ad group Campaign and line item Campaign and insertion order Insertion order and line item The correct answer is: Insertion order and line item Explanation: Pacing is set at insertion order and line item level. Pacing is the rate at which a budget is spent. Read more here: https://support.google.com/displayvideo/answer/3114676 Post Views: 67
• When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
  Time and Day Demographics Geography Keyword The correct answer is: Keyword Explanation: Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with an inventory consisting of new or frequently changed content (for example, news and social media
• Where can an advertiser set their campaign goal?
  Partner Settings Line Item Basic Details Insertion Order Default Targeting Campaign Settings The correct answer is: Campaign Settings Explanation: Advertisers can set their campaign goal in the setting of the campaign. Post Views: 69

Creative Certification

• What feature can be used to target multiple columns in a feed one at a time?
  Rotation priority Trafficking rules Feed priority Prioritized rules The correct answer is: Prioritized rules Explanation: Checking that box means that for that particular filterable column, an empty cell means that any value is eligible. This is typically used for the default rule. However, if you have a setup where multiple columns are getting filtered in one rule, it may make sense to check this box,
• Which two options must be true to use open optimization? (select two)
  Only one row in the feed must be eligible to be served The dynamic feed must include a row with “optimize” in the cell More than one row in the feed must be eligible to serve In “Step 3: Manage Rules” rotation must be set to “Optimized” Correct answers are: More than one row in the feed must be eligible to serve and In “Step
• What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
  QA Helper extension Google Web Designer IAB VAST tag tool Creative Preview app The correct answer is: Creative Preview app Explanation: Creative Preview is an Android and iOS mobile app for previewing mobile creatives. Use Creative Preview to test ads on mobile phones and tablets using supported mobile ads SDKs. Creative Preview works with DoubleClick Studio, Campaign Manager (DCM), Bid Manager, and Ad Exchange. Some
• Echo remarketing uses dynamic content from what source?
  A feed The creative code Dynamic rules Custom Floodlight variables The correct answer is: Custom Floodlight variables Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the web pages where you want to track user activity. The Floodlight tags must be created in the same Campaign Manager account where you’ll push your dynamic creatives. Each Floodlight
• What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
  Display & Video 360 line item filtering Data pass Remarketing Dynamic targeting keys The correct answer is: Dynamic targeting keys Explanation: Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when you use numeric Campaign Manager IDs

Google Analytics

• What campaigns require manual tags on destination URLs for tracking?
  Email campaigns require manual tags on destination URLs for tracking.
• What is a “secondary dimension” in Google Analytics?
  A “secondary dimension” is An additional report dimension for more specific analysis in Google Analytics. It is a key value that provides an additional level of sorting and/or aggregation in your report.
• When does the tracking code send an event hit to google analytics?
  Every time a user performs an action with event tracking implemented, the tracking code sends an event hit to Google Analytics.
• What feature must be enabled to use Multi-Channel Funnels?
  To use Multi-Channel Funnels you must need to enable Goals or Ecommerce.
• Sharing a Custom Report will share the report configuration and data included in the report.
  False. When you share a Custom Report, only the configuration information is shared. Your data remains private.

Waze Ads Fundamental

• Waze Ads can help businesses who are looking to. Select All Correct Responses
  Waze Ads can help businesses who are looking to promote a new location, promote a special offer, or increase familiarity. The correct answers are: Build location awareness, Increase sales, Promote a product, and Promote a special offer Waze helps businesses of all sizes grow their business by promoting their location, special offer, or brand on
• Waze can help you grow your business by ____ (select all that apply) Select All Correct Responses
  Waze can grow your business by helping to promote a new location, promote a special offer, or increase familiarity with your brand. Posting new hire fun facts Prompting a new location Promoting a special offer Increasing familiarity with your brand The correct answers are: Prompting a new location, Promoting a special offer, and Increasing familiarity
• Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.
  False True The correct answer is: True [adinserter block=”7″] Insights from Waze can predict driver behavior and help you reach your customers at the most relevant and meaningful in-car moments. Post Views: 160
• What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location
  Location Personalities allow you to highlight what your locations have to offer before your consumer arrives by assigning a badge indicating drive-thru or curbside pickup. Personality Icons Drive-thru personalities Location Icons Location Personalities The correct answer is: Location Personalities [adinserter block=”7″] Location Personalities allow you to highlight what your locations have to offer before your
• Business descriptions are most optimal when they’re ___ characters
  Business descriptions are most optimal when they’re 60 characters. 80 90 100 60 The correct answer is: 60 [adinserter block=”7″] Business Related Descriptions: Long Descriptions have an optimal length of 60 characters and a max length of 80 characters. This is a text section created to describe your business, to promote your offer, or a space

Google Adsense

• Google Adsense Revenue Down – Check the following metrics to understand the reason
  If you are facing a downfall in your Adsense revenue, this is how you can identify the real cause of decrement. Check the following 5 points: Compare the impression number with previous time: If your numbers are less than the previous time, check the reasons of it. It may be due to seasonal changes or
• The discrepancy in Adsense and Analytics click numbers
  Google Adsense does not report fake clicks or remove fake clicks from the account or whereas analytics keeps a record of all clicks. This is the main reason for click number discrepancy. How to resolve this discrepancy issue You can not completely get rid of this issue but counter it at some level. Create a
• Ad inserter – How to configure this AdSense plugin with your WordPress:
  I used to implement AdSense code manually. After a year I found a good plugin for inserting AdSense code in WordPress. Ad Inserter: This is a very good plugin to insert AdSense script anywhere in your website. You really need to be a coder to place the code in sections of WordPress. The plugin take
• Adsense Revenue is Down – Big Drop in Recent Days
  If you are noticing a drop in your adsense earning, please check these points. Your content is no more relevant to Advertiser. Advertisers’ ROI (return on investment) is negative. That’s why good advertisers are excluding your website from the list of websites where the ads are supposed to be shown. You will get the revenue