I can assist your Digital Agency” with
the 2021 Google Certification!

Protect Your Google Partners Badge

1. From the beginning of 2021, you need to have at least 50% users certified.

2. 140+ Large Digital Agencies and Hundreds of Satisfied customers.

3. Within 20 Minutes, your certification exam will be taken.

4. NO advance payment. Pay only after the exams.

Link your Google partners (Google Ads account) with SkillShop account?

To earn the Google partner badge, you need to link your Skillshop account with Google Ads Account. Follow these steps to connect your Google Ads with SkillShop. Read More…

How to maintain 50% eligible users’ condition to maintain Google Partner Badge?

Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified. Read More…

How to maintain Google partner badge with latest Google Ads 2021 policy?

In the latest policy change, you need to have at least 50% Google ads certified users. You need to make your client do certification before working on their Ads account. Read More…

Search
Exam

• Pick Google Ads campaign type according to scenarios and goals
  Each Google Ads campaign type has different goal. Choose your goals first. Goal is nothing but your business objective. After choosing the goals, you should choose the relevant campaign type. Wrong campaign type can’t let you achieve the goal. There are 5 types of campaigns in Google Ads. Search Campaigns – Search campaign are shown next to Google search results and on other Google partner … Read more
• Which of the following is a core benefit of Google Ads automated bidding?
  Auction-time bidding is a core benefit of Google Ads automated bidding.
• What can the Performance Planner assist you with?
  the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
• What is a valid recommendation that the Performance Planner can provide?
  Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
• Which of the following goals can you achieve for your marketing campaign by using automated bidding?
  You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.

Display
Exam

• Which of the following is a core benefit of Google Ads automated bidding?
  Auction-time bidding is a core benefit of Google Ads automated bidding.
• What can the Performance Planner assist you with?
  the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
• What is a valid recommendation that the Performance Planner can provide?
  Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
• Which of the following are the benefits of using Responsive Display Ads? Select All Correct Responses
  Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.
• Which targeting option is best for achieving brand awareness?
  Affinity targeting option is best for achieving brand awareness.

Shopping Exam

• What can the Performance Planner assist you with?
  the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
• What is a valid recommendation that the Performance Planner can provide?
  Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
• Which of the following goals can you achieve for your marketing campaign by using automated bidding?
  You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
• Why is using the performance targets feature after utilizing the Performance Planner recommended?
  Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
• True or false? Shopping campaigns can help promote online and local inventory.
  True, Shopping campaigns can help promote online and local inventory.

Video Exam

• Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
  The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.
• YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
  Cross-device reach is the another benefit of using YouTube audience solutions.
• Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
  Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.
• Which two Google audience solutions use first-party data? (Choose two.) Select All Correct Responses
  Remarketing and Similar Audience are the two Google audience solutions that use first-party data.
• YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
  Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.

Apps Exam

• Why might a cosmetics company that traditionally sells products in stores promote their app?
  The app can let customers try products virtually that’s why a cosmetics company that traditionally sells products in stores promote their app.
• What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses
  To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.
• How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
  The system automatically tests different ads to determine what works best. This is how Google App campaigns help reduce the manual test-and-iterate efforts of advertisers.
• Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
  The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.
• Google App campaign objectives should depend on which of the following?
  Google App campaign objectives should depend on The stage of app maturity.

Measurement

• Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?
  Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.
• Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
  Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.
• Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?
  Sylvia can verify each location in Google My Business by request a mailing of a postcard to each location with a verification code she enters into her account portal.
• As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
  View an online advertisement of the new restaurant is the first step a potential customer might take when going through the journey phase.
• By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
  By linking a Google My Business account with a Google Ads account, Location extension displays the distance the customer is from your location to potential customers.

Search Ads
360

• What configuration setting eliminates duplicate conversions between advertisers?
  Revenue Counter Action Shared Floodlight configuration The correct answer is: Shared Floodlight configuration Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from … Read more
• What is shown in the “Last sync” details tab? (select two)
  A list of campaigns modified A list of error types The number of errors during the sync The time that the sync occurred The correct answers are: The time that the sync occurred and The number of errors during the sync Explanation: Click the Last sync details tab to see: Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of … Read more
• Which three features can be used to integrate offline conversion data?(select three)
  Google Data Studio sFTP Bulksheets Search Ads 360 API The correct answers are: sFTP, Bulksheets, and Search Ads 360 API Explanation: Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions. Upload from a bulk sheet: Enter data about … Read more
• When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
  Campaign Placement Publisher Advertiser The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the one-to-one relationship between Search Ads 360 and Campaign Manager. Read more here: … Read more
• When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
  2 weeks 3 months 1 week 3-4 weeks The correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue. Read more here: https://support.google.com/searchads/answer/7085426

Display & Video 360

• What is the difference between Programmatic Guaranteed deals and preferred deals?
  Programmatic Guaranteed deals are incompatible with conversion pixels Preferred deals have required minimum spend Preferred deals do not allow targeting edits in Display & Video 360 Programmatic Guaranteed deals have required minimum spend The correct answer is: Programmatic Guaranteed deals have required minimum spend Explanation: Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific … Read more
• What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
  Select the deal from the the insertion order’s Inventory Source targeting Add the Deal ID in the advertiser’s Basic Details Find the deal in Marketplace and assign the creative In My Inventory, find the deal and select configure The correct answer is: In My Inventory, find the deal and select configure Explanation: Sign in to your Display & Video 360 account. Select Inventory > My … Read more
• At what levels can pacing be set?
  Line item and ad group Campaign and line item Campaign and insertion order Insertion order and line item The correct answer is: Insertion order and line item Explanation: Pacing is set at insertion order and line item level. Pacing is the rate at which a budget is spent. Read more here: https://support.google.com/displayvideo/answer/3114676
• When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
  Time and Day Demographics Geography Keyword The correct answer is: Keyword Explanation: Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with an inventory consisting of new or frequently changed content (for example, news and social media … Read more
• Where can an advertiser set their campaign goal?
  Partner Settings Line Item Basic Details Insertion Order Default Targeting Campaign Settings The correct answer is: Campaign Settings Explanation: Advertisers can set their campaign goal in the setting of the campaign.

Creative Certification

• What feature can be used to target multiple columns in a feed one at a time?
  Rotation priority Trafficking rules Feed priority Prioritized rules The correct answer is: Prioritized rules Explanation: Checking that box means that for that particular filterable column, an empty cell means that any value is eligible. This is typically used for the default rule. However, if you have a setup where multiple columns are getting filtered in one rule, it may make sense to check this box, … Read more
• Which two options must be true to use open optimization? (select two)
  Only one row in the feed must be eligible to be served The dynamic feed must include a row with “optimize” in the cell More than one row in the feed must be eligible to serve In “Step 3: Manage Rules” rotation must be set to “Optimized” Correct answers are: More than one row in the feed must be eligible to serve and In “Step … Read more
• What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
  QA Helper extension Google Web Designer IAB VAST tag tool Creative Preview app The correct answer is: Creative Preview app Explanation: Creative Preview is an Android and iOS mobile app for previewing mobile creatives. Use Creative Preview to test ads on mobile phones and tablets using supported mobile ads SDKs. Creative Preview works with DoubleClick Studio, Campaign Manager (DCM), Bid Manager, and Ad Exchange. Some … Read more
• Echo remarketing uses dynamic content from what source?
  A feed The creative code Dynamic rules Custom Floodlight variables The correct answer is: Custom Floodlight variables Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the web pages where you want to track user activity. The Floodlight tags must be created in the same Campaign Manager account where you’ll push your dynamic creatives. Each Floodlight … Read more
• What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
  Display & Video 360 line item filtering Data pass Remarketing Dynamic targeting keys The correct answer is: Dynamic targeting keys Explanation: Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when you use numeric Campaign Manager IDs … Read more

Google Analytics

• What campaigns require manual tags on destination URLs for tracking?
  Email campaigns require manual tags on destination URLs for tracking.
• What is a “secondary dimension” in Google Analytics?
  A “secondary dimension” is An additional report dimension for more specific analysis in Google Analytics. It is a key value that provides an additional level of sorting and/or aggregation in your report.
• When does the tracking code send an event hit to google analytics?
  Every time a user performs an action with event tracking implemented, the tracking code sends an event hit to Google Analytics.
• What feature must be enabled to use Multi-Channel Funnels?
  To use Multi-Channel Funnels you must need to enable Goals or Ecommerce.
• Sharing a Custom Report will share the report configuration and data included in the report.
  False. When you share a Custom Report, only the configuration information is shared. Your data remains private.

Freelancing

• How to find Google Ads or SEM project quickly on upwork.com
  Many new freelancers keep searching about the trick to find their first Google Ads project. Finding first few SEM jobs is quite difficult. Even if having certifications in Google ads and Analytics you can take your first job easily until you are exceptionally lucky. There are some tips to grab your first SEO/Google Ads Job: … Read more
• Secret tips to get first job on upwork.com
  Finding your first project is not so easy. You need following things: Better Cover letter Projects to show Best reputation among others Reputation is the real secret of success. Reputation can be earned by getting best reviews. Here you can’t compromise. You can compromise with earning, work and work stress but can never compromise with … Read more
• How to submit proposals on upwork.com? Sample cover letters
  To know how to submit the proposals for freelancing job is very important. Keep things in your mind while submitting the proposals: Most of the readers of this article are new to upwork.com and other freelancing websites. Just focus on the project. You may have to compromise with earning in your first few projects. Focus … Read more
• How to find the first job or project on Upwork?
  Finding right job on upwork.com is not too hard. There are employers who purposely hire newcomers or new freelancers. Because new freelancers can deliver the job at better (competitive) price. They know that being a new freelancer, you will focus on rating instead of the money. How to apply for the job if you are … Read more
• How to Hire right candidate on Upwork.com
  Finding right candidate on upwork.com is not much hard if you just be aware of your work requirements. There are thousands of freelancers on Upwork.com always ready for your job but choosing the right candidate is quite tricky. Always remember: There are freelancers who can deliver the desired job at lower than expected budget Freelancers … Read more

Partner Badge

• How to maintain Google partner badge with latest 2021 policy?
  Biggest change in the policy is that you need to have 50% of eligible users Google ads certified. It means you need to make your client do certification exams before bringing on Google Ads Manager account (Earlier know as MCC). This is not possible. How will you make him (your client) do the Google Ads … Read more
• How to maintain 50% eligible users’ condition to maintain and save Google Partner Badge?
  Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified. Formula to calculate the number of dummy accounts required to maintain your Google Partner Badge: FORMULA 1: (E+C)/2 = D FORMULA … Read more
• How to link your Google partners (Google Ads account) with SkillShop account?
  You can connect SkillShop account with Google ads account from the Profile tab.
• How to get Google Partner Badge quickly
  To get the partner badge you need to have at least 1 certified user who has Google Ads Manager account with admin or standard access. To make it easy, I offer Answersheets of all essential exams that can help you score up to 100%. Or you can have me take your exams. It will save … Read more

SEO

• How to write SEO friendly content?
  How to write SEO friendly content and three ranking factor of any content.
• How to use Disavow tool to get your site protected from bad links?
  How to make disavow file Examples of Disavow links Download the example of disavow file Time to process Disavow link request Benefits of using Disavow tool Reference Disavow tool is the only remedy if your website is penalized because of your SEO’s bad work or your competitor has made your backlinks on [email protected] website. Your … Read more
• How to make Back links for better SEO
  Ways to make Good Backlinks Blog posting on external website Guest posting What to link? Are links really considered? What are the Quality links? Do Follow, No Follow and Sponsored Links Creating back links are as important for the SEO ranking as the good keyword rich content. Backlinks give strength to your website to get … Read more
• How to protect the website from Bad Links?
  Protect your website from bad links is very hard. One side you want to be ranked on the top position of first page and on the other side you want your competitors ignore your success and do nothing to get you down; this is impossible! If you are ranking well on search engine and getting … Read more
• Achieving SEO rankings by following Google Ads data
  Organic search and paid ads are often at odds because people pay more heed to the paid traffic coming from Google Ads than the free traffic flowing from organic results. But ideally, Google Ads and SEO should work together – one should help the other. So, who will help who and how? Here Google Ads … Read more

Guest Post

• Essential Online Writing Tools for Students
  Thankfully, there’s one more perk that technology brings to students – access to helpful writing tools. Mastering the art of academic and creative writing gets easier when you have such tools at your disposal.
• Benefits of posting guest post on School4Seo
  School4Seo has started accepting guest posts. Being a guest writing at School4Seo.com far better than other website where you are asked to publish the content of not less than 800 words. Advantages You can post the article of even 150 words. The is no boundation of 800 or 1000 words. You submitted articles are quickly … Read more

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