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School4Seo helps you find latest questions and answers of Google Ads, Analytics and Google Marketing Platform. All the questions are with explanation and reference urls so that you can validate the answers.

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Covered Exams Names

Search Ads Certification
Display Ads Certification
Shopping Ads Certification
Video Ads Certification
Measurements Certification

Google Analytics Certification
Search Ads 360 Certification Exam
Display & Video 360 Certification Exam
Creative Certification Exam
Campaign Manager Certification Exam

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How to find Google Ads or SEM project quickly on upwork.com
Many new freelancers keep searching about the trick to find their first Google Ads project. Finding first few SEM jobs is quite difficult. Even if having certifications … Read more
Secret tips to get first job on upwork.com
Finding your first project is not so easy. You need following things: Better Cover letter Projects to show Best reputation among others Reputation is the real secret … Read more
How to submit proposals on upwork.com? Sample cover letters
To know how to submit the proposals for freelancing job is very important. Keep things in your mind while submitting the proposals: Most of the readers of … Read more
How to find the first job or project on Upwork?
Finding right job on upwork.com is not too hard. There are employers who purposely hire newcomers or new freelancers. Because new freelancers can deliver the job at … Read more
How to Hire right candidate on Upwork.com
Finding right candidate on upwork.com is not much hard if you just be aware of your work requirements. There are thousands of freelancers on Upwork.com always ready … Read more

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. And Location targeting allows ads to be served in the specific geographic locations you choose. These two statements are true about the use of targeting options to optimize a Google Ads campaign.
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
A Display campaign achieve Ingrid’s marketing goal by serving her ads on website content related to her business or her customers’ interests, based on her targeting decisions.
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding is a core benefit of Google Ads automated bidding.
How can Google Ads help you advance your business goals? Select All Correct Responses
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
Google Display ads connects with the valuable audiences through apps, YouTube, and millions of other websites aﬃliated with Google
What are the three main automation components of Smart Display campaigns? Select All Correct Responses
What are the three main automation components of Smart Display campaigns?
How does Google Display ads grow marketing results for advertisers?
Google Display ads grow marketing results for advertisers. It harnesses a multitude of signals to place ads against the most relevant content.
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
No, Uploaded ads don’t give advertisers access to more inventory than Responsive Display Ads.

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Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.
Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.
Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
Max Conversions bidding type would be best for the TrueView for action campaign in the scenario where Mina has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.
Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a customer match audience. What’s the three-step process for creating a customer match audience?
The three-step process for creating a customer match audience is Upload data, match the data, and create audience lists. Using this audience Leigh can reach past customers with their new makeup product i.e new line of mascara.
Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.

You’re setting up offline conversion tracking. You need to to upload offline data into your Google Ads account. Which two formats are supported? (Choose two.)
Google Sheets and CSV are the two formats, supported to upload offline data into your Google Ads account for setting up offline conversion tracking.
Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
Google forwarding number allow you to monitor The length of each call and time it took place.
Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?
The third potential reason for disapproval in the verification process is that the Location isn’t yet open.
Google Ads Measurement Certification – List of Latest and Updated Questions
Google Ads Measurement Certification Question and Answers: This is the list of 141 Questions that are asked in Google Measurement Exams. All these questions are recently updated … Read more

How can advertisers use shopping ads to grow sales?
Advertisers can use shopping ads to grow sales by selecting a specific location on the search results page for their ads to appear.
Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)
Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.
Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
Laura should first Make sure her checkout page is live and that purchases can be completed if her website data shows that visitors place items in their shopping carts but fail to complete the purchase.
Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?
An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.
Google shopping helps retailers provide customers with seamless experiences meant to encourage action. How can google shopping campaigns accomplish this?
Google shopping helps retailers provide customers with seamless experiences meant to encourage action by providing relevant information, such as store hours, address, and product availability.

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What is the difference between Programmatic Guaranteed deals and preferred deals?
What is the difference between Programmatic Guaranteed deals and preferred deals? Programmatic Guaranteed deals are incompatible with conversion pixels Preferred deals have required minimum spend Preferred deals … Read more
What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What step should be … Read more
At what levels can pacing be set?
[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] At what levels can … Read more
When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When targeting a private … Read more
Where can an advertiser set their campaign goal?
[box] Display & Video 360 Exam – All Q&As * Updated on 05-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Where can an advertiser … Read more

To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
[box] Campaign Manager Exam – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] To target multiple Campaign Manager IDs within … Read more
Counters and Total Interactions metrics are available for which type of creatives?
[box] Campaign Manager Exam – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Counters and Total Interactions metrics are … Read more
What are two Video Verification metrics? (select two)
[box] Campaign Manager Exam – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What are two Video Verification metrics? … Read more
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
[box] Campaign Manager Exam – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What ad setting ensures a qualified … Read more
What settings are required to give a user reporting access for a single advertiser?
[box] Campaign Manager Exam – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What settings are required to give … Read more

What configuration setting eliminates duplicate conversions between advertisers?
[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What configuration setting eliminates duplicate conversions … Read more
What is shown in the “Last sync” details tab? (select two)
[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What is shown in the “Last … Read more
Which three features can be used to integrate offline conversion data?(select three)
[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which three features can be used … Read more
When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When Campaign Manager isn’t used as … Read more
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
[box] Search Ads 360 – All Q&As * Updated on 08-Nov-2018 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] When setting a CPA, ERS, or … Read more

What would prevent data from appearing in a Custom Report?
A filter that removes all the data would prevent data from appearing in a Custom Report.
when a new view is created, what data will be included?
when a new view is created, what data will be included? Data from before the view was created Data from before and after the view was created … Read more
Metrics cannot be paired with dimensions of the same scope.
Metrics cannot be paired with dimensions of the same scope. True False Correct answer is: False Explanation: Dimensions are attributes of your data. For example, the dimension … Read more
Which of these criteria CANNOT be used to create a Custom Segment?
Which of these criteria CANNOT be used to create a Custom Segment? Dimensions Metrics Sequences of user actions Ad type Correct Answer is: Ad Type Ad Type … Read more
Which of these does Google Analytics use to distinguish new and returning users?
Which of these does Google Analytics use to distinguish new and returning users? Facial recognition technology Artificial intelligence A sequentially-assigned unique identifier and browser cookie A randomly-assigned … Read more

What feature can be used to target multiple columns in a feed one at a time?
[box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What feature can be used to target … Read more
Which two options must be true to use open optimization? (select two)
[box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Which two options must be true to … Read more
What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
[box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What tool makes it possible to preview … Read more
Echo remarketing uses dynamic content from what source?
[box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] Echo remarketing uses dynamic content from what … Read more
What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
[box] Creative Certification – All Q&As * Updated on 25-Jan-2019 * 100% Moneyback Guarantee * 30% Discount on next purchase [/box] What dynamic strategy uses a naming convention … Read more