Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
Cards are a great way to increase engagement with your video ad or brand. Where do you create cards? Google Preferred Bumper ads YouTube AdWords Correct answer is: YouTube Explanation: Cards are created in YouTube and show on a per-video basis,... Read more
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether view... Read more
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list? Users who have subscribed to her company’s video channe... Read more
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? Sales and purchase intent lift Clicks, calls, and sign-ups View-through rate, watch time, favorability lift, consideration lift, and... Read more
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign? AdWords only DoubleClick Bid Manager only YouTube... Read more
Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action? His company’s brand name His company logo Backg... Read more
Linking a YouTube channel to an AdWords account lets you: manage one channel from one Google account manage multiple channels from one Google account use brand accounts to manage many YouTube channels at once or to manage multiple Google Account... Read more