I can assist your Digital Agency” with
the 2022 Google Certification!

Protect Your Google Partners Badge

1. It is safe & secure. I shall create a new account, and complete all the exams. You can just plug that account with your Google Ads to fulfil the requirement of certifications.

2. 140+ Large Digital Agencies and Hundreds of Satisfied Customers.

3. Within 20 Minutes, your certification exam will be taken if you share your account’s login credentials.

4. NO advance payment. Pay only after the exams.

Get Your First SEO Award Certificate!

About The SEO Certifications

1. You Become the Certified SEO Consultant and Stand out at a Higher Level.

2. You Learn New Concepts While Taking The Exams.

3. No Fees, For the Exams and Certificate

4. NO attempts limit. Because we want you to learn.

5. 60% and 80% Score Required for the Basic and Advance level Exams Respectively.

6. If a company want to get some questions added for their employees’ internal assessment, They can get their questions added.

Link your Google partners (Google Ads account) with the SkillShop account.

To earn the Google Partner badge, you need to link your Skillshop account with your Google Ads Account. Follow these steps to connect your Google Ads with SkillShop. Read More…

How do maintain 50% of eligible users’ conditions for the Google Partner Badge?

Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified. Read More…

How to maintain a Google Partner badge with the latest Google Ads 2022 policy?

In the latest policy change, you need to have at least 50% Google ads certified users. You need to make your client do certification before working on their Ads account. Read More…

SEO

• Sponsored Tag – A Misunderstood Tag with Myth and Doubts
  What is a sponsored link? A hyperlink that is tagged with rel=sponsored is called sponsored link. Does sponsored means paid? Yes, if you have tagged your link with rel=sponsored tag, it means there is a monetary purpose behind getting this content published. Are sponsored links good for SEO? Yes, Sponsored links are good for SEO
• Complete SEO Tutorial with Exam and Award Certificate
  Here is the complete guide to learning Search Engine Optimization. After every chapter, you are supposed to complete a short assessment, so that you can know the knowledge you have earned during the study. What is Search Engine Optimization And How to Do It? Learn how to Audit and Analyse a Website Learn about indexing
• What are Featured Snippets, and Where are these shown?
  Featured snippets are the boxes where search results are shown with extra descriptions. Featured snippets are shown in the 1st position in the organic results. In some cases, it is displayed on the right side of the result page. Examples of Featured Snippets Most of the featured snippets are shown as a paragraph. In some
• Role of Redirects in SEO
  Redirect is a method to forward users and bots from one URL to another URL. A correct redirect method helps search engines to decide if the page’s authority or PageRank also need to forward or not. You can read more about the page rank here. http://infolab.stanford.edu/~backrub/google.html When we shift our page content from the old
• What is an Anchor Text?
  Anchor Text takes you to another URL or another paragraph or the area within a page. When a single word, a keyphrase made by more than 1 word or a whole sentence is hyperlinked with a URL, it becomes anchor text. Example of Anchor Text Simple Text Anchor Text Text Text Difference between simple text

Guest Post

• How Will AI Improve Data Analytics?
  Businesses that seek to leverage data for decision-making and problem-solving need to invest in AI to acquire more value from existing data. AI (Artificial Intelligence) is a group of technologies that utilize computer science programming to replicate human thoughts and actions. It does this by analyzing data, anticipating and solving problems, or adapting to particular
• How to break domain privacy and check real whois detail
  To break the domain privacy, you can check the archived whois data. Older data can not be found on archive.org. But there is a website that can help you see some snapshots of the previous whois data. Which website can help you see the archived whois detail? whoisxy.com, this website will show you some snapshots
• Get Started With Web Marketing Services
  Have you considered getting into a field like a web marketing or search engine optimization? You’re not alone. There has been an influx of people wanting to get online and get the attention of their potential customers using the power of search. These searches take people to your site, but it’s up to you to
• Guest Blogging Strategy – Best Practice
  Guest blogging and guest post are the same terms. Guest writers write for us and we pay them for their writing. Creating a strategy is important before initiating the task. In the strategy, we plan where to post, what to post and what are the links to insert in the guest blogging. When developing a
• Essential Online Writing Tools for Students
  Thankfully, there’s one more perk that technology brings to students – access to helpful writing tools. Mastering the art of academic and creative writing gets easier when you have such tools at your disposal.

Partner Badge

• How to maintain Google partner badge with latest 2021 policy?
  The biggest change in the policy is that you need to have 50% of eligible users Google ads certified. It means you need to make your client do certification exams before bringing on the Google Ads Manager account (Earlier known as MCC).
• How to maintain 50% eligible users’ condition to maintain and save Google Partner Badge?
  Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified.
• How to link your Google partners (Google Ads account) with SkillShop account?
  To maintain or earn the Google Partner badge, you need to link your Skillshop account with Google Partner. Using these steps you can connect your Google Ads with SkillShop.
• How to get Google Partner Badge quickly
  To get the partner badge you need to have at least 1 certified user who has Google Ads Manager account with admin or standard access. To make it easy, I offer Answersheets of all essential exams that can help you score up to 100%.

Latest from Analytics 4

• (no title)
• What are the difference between Google Analytics 4 and Universal Analytics properties?
  Google Analytics 4 (GA4) is more user-friendly to preserve the key features and functionality you enjoy in Universal Analytics (UA) properties. The most important differences between UA properties and GA4 properties are as follow:
• What are the benefits of Google Analytics 4 properties?
  As a future-focused and privacy-first platform, The next generation Google Analytics 4 (GA4) is designed to scale with your business and measure across devices and platforms. Using this platform you can design measurement strategies to adapt to a constantly changing digital environment. This platform is enhanced by machine learning. Analytics 4 also provides predictions to help improve your marketing efforts.

SEO Quiz & Certification

• SEO Advance Level Exam – Get Award Certificate on Successfully Completion
  Check for the SEO Basic Level Certification Exam
• SEO Basic Exam – Get Award Certificate on Successfully Completion
  SEO Certification Exam with Basic Level questions.
• SEO Specialist Certification
  After the pandemic businesses are moved from conventional to the digital market. Demand for the business website has increased multifold. But having a website doesn’t ensure your existence on the market in the era of competition. Like we do marketing activities for our conventional businesses, the same approach of marketing with digital transformation is required for web-based businesses. The current demand of qualified SEO professionals
• SEO Certification Exam
  SEO Certification exam helps you assess your knowledge and award you the certificate if you pass it with a qualifying score. The exam can be taken on this website only. There are two SEO exams. SEO Basic and SEO Advance. To get the certification of the award, you need to score at least 60% and 80% in Basic and Advance exams respectively.
• Assess the SEO skills with Online Certification Exams
  A shortcut to assess the skills of SEO is to give them an online questionnaire. School4Seo is the platform that you can use for conducting the online exam. School4Seo’s Basic and Advanced level exams help you identify the most suitable guy and build the most updated and robust team for the SEO jobs.

Google My Business

• How to Get Google My Business Listing Verified?
  There are three ways of getting your Google My Business listings verified. Verification by Post card Verification by Phone Verification by Email. Google Business verification / My Business Verification Under this Google business verification, your contact details are shown. You are given control to change business descriptions if you are verified, owner. My Business Verification My Business verification was done through the postcard. You too

Search
Exam

• A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
  If a performance marketing manager see that the campaign’s optimization score is 22%, it means the campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
• Which ad extension is available only as a fully automated ad extension?
  Seller ratings extension is the only available as a fully automated ad extension.
• A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?
  If the performance marketing manager finds that their campaign’s optimization score is 22% on the Google Ads recommendations page, it means The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
• Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  Clara use the optimization score to find how close her campaign is from potential ideal results. THis is how she can optimize her company’s Google Search campaign. To understand the network performance of her website To judge the popularity of her website compared to others To compare the efficacy of her ad text creative with that of other ads To find how close her campaign
• A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.) Select All Correct Responses
  The Correct Answers are: Motorboat rentals and Boat adventure A Broad keyword match type allows your ad to show on searches that are related to the meaning of your keyword, which can include searches that don’t contain the keyword terms. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword, it means Motorboat rentals and Boat adventure search queries

Display
Exam

• Marta’s Display campaign has delivered results beyond her expectations. She knows she increases returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?
  The performance planner will optimize Marta’s available ad budget for maximum growth, and she will get the incremental return.
• An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct Responses
  Advertiser must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.
• A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
  A Display campaign achieve a marketing director’s marketing goal by serving his ads on website content related to his business or her customers’ interests, based on her targeting decisions.
• An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
  Automated bidding is the one automation model that Smart Display campaigns provide to an agency, who is interested in using automation to more effectively manage his Google Display campaigns.
• A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
  In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.

Shopping Exam

• Which definition of attributes in the product feed is correct?
  The correct answer is: Attributes are the data points that describe a product. Other Similar Questions
• Policies and Other Key Requirements to Run The Shopping Ads Successfully
  Google has developed policies to make sure people have a consistent and positive experience when using Google platforms and partner sites. If you don’t follow these policies, Google might disapprove items in the Merchant Center account until you correct the item violations. If an issue persists, Google may suspend your account until the issue is resolved. Users who’ve opted in to mandatory service announcement email
• Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
  The correct answer is: Target return on ad spend (tROAS) This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set. tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits). By default, Smart Shopping campaigns set bids that maximize the
• When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?
  The correct answer is: Target return on ad spend (tROAS) This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set. tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits). By default, Smart Shopping campaigns set bids that maximize the
• Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?
  The correct answer is: Target return on ad spend (tROAS) This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set. tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits). By default, Smart Shopping campaigns set bids that maximize the

Video Exam

• Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
  The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.
• YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
  Cross-device reach is the another benefit of using YouTube audience solutions.
• Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
  Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.
• Which two Google audience solutions use first-party data? (Choose two.) Select All Correct Responses
  Remarketing and Similar Audience are the two Google audience solutions that use first-party data.
• YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
  Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.

Apps Exam

• Why might a cosmetics company that traditionally sells products in stores promote their app?
  The app can let customers try products virtually that’s why a cosmetics company that traditionally sells products in stores promote their app.
• What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses
  To increase user engagement with the app and To help users discover the app are the two most common reasons a finance company might choose to promote its app.
• How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
  The system automatically tests different ads to determine what works best. This is how Google App campaigns help reduce the manual test-and-iterate efforts of advertisers.
• Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?
  The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.
• Google App campaign objectives should depend on which of the following?
  Google App campaign objectives should depend on The stage of app maturity.

Measurement

• Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?
  Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.
• Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
  Inserting a phone snippet on Olyana’s website to replace her business number with a Google forwarding number will allow to Record which ad led to a call conversion.
• Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?
  Sylvia can verify each location in Google My Business by request a mailing of a postcard to each location with a verification code she enters into her account portal.
• As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
  View an online advertisement of the new restaurant is the first step a potential customer might take when going through the journey phase.
• By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
  By linking a Google My Business account with a Google Ads account, Location extension displays the distance the customer is from your location to potential customers.

Google Analytics 4

• What model represents the hierarchical structure of a Google Analytics account?
  The correct answer is: Account > Property > Data stream Google Analytics is organized in a hierarchy: Organization (optional) Analytics account Analytics property Data Streams Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties. Analytics property:
• Which of these structures represents a Google Analytics account’s hierarchy?
  The correct answer is: Account > Property > Data stream Google Analytics is organized in a hierarchy: Organization (optional) Analytics account Analytics property Data Streams Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties. Analytics property:
• Which of these configurations show a Google Analytics account’s hierarchical structure?
  The correct answer is: Account > Property > Data stream Google Analytics is organized in a hierarchy: Organization (optional) Analytics account Analytics property Data Streams Analytics account: The account is the gateway to Analytics, and provides the container for your Analytics properties. You can have one or more Analytics accounts (up to a maximum of 100). Each account can contain up to 100 properties. Analytics property:
• If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
  The correct answer is: User User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”. Read more here: https://support.google.com/analytics/answer/10075209 User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well
• What scope would be set for a custom dimension that reports membership status for a customer rewards program?
  The correct answer is: User User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”. Read more here: https://support.google.com/analytics/answer/10075209 User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well

Google Ads Creative

• If you want to improve performance of video campaigns, what approach should you take with creative?
  If you want to improve the performance of video campaigns, the approach of using research-backed creative guidelines and iterating with experimentation you should take with creatives.
• You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
  If you’re making your first video ad with the goal of building awareness for your direct-to-consumer food company, you should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.
• You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
  {keyword: sports and dress socks} {keyword: sustainable} socks {keyword: sports and dress} socks {keyword: sustainable socks} The correct answer is: {keyword: sustainable socks}
• You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
  {keyword: sustainable} shirts {keyword: cotton and linen shirts} {keyword: cotton and linen} shirts {keyword: sustainable shirts} The correct answer is: {keyword: sustainable shirts}
• You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?
  {keyword: V-neck and crew neck} shirts {keyword: eco-friendly} shirts {keyword: V-neck and crew neck shirts} {keyword: eco-friendly shirts} The correct answer is: {keyword: eco-friendly shirts}

Mobile Experience

• What feature can be used to target multiple columns in a feed one at a time?
  Rotation priority Trafficking rules Feed priority Prioritized rules The correct answer is: Prioritized rules Explanation: Checking that box means that for that particular filterable column, an empty cell means that any value is eligible. This is typically used for the default rule. However, if you have a setup where multiple columns are getting filtered in one rule, it may make sense to check this box,
• Which two options must be true to use open optimization? (select two)
  Only one row in the feed must be eligible to be served The dynamic feed must include a row with “optimize” in the cell More than one row in the feed must be eligible to serve In “Step 3: Manage Rules” rotation must be set to “Optimized” Correct answers are: More than one row in the feed must be eligible to serve and In “Step
• What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
  QA Helper extension Google Web Designer IAB VAST tag tool Creative Preview app The correct answer is: Creative Preview app Explanation: Creative Preview is an Android and iOS mobile app for previewing mobile creatives. Use Creative Preview to test ads on mobile phones and tablets using supported mobile ads SDKs. Creative Preview works with DoubleClick Studio, Campaign Manager (DCM), Bid Manager, and Ad Exchange. Some
• Echo remarketing uses dynamic content from what source?
  A feed The creative code Dynamic rules Custom Floodlight variables The correct answer is: Custom Floodlight variables Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the web pages where you want to track user activity. The Floodlight tags must be created in the same Campaign Manager account where you’ll push your dynamic creatives. Each Floodlight
• What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
  Display & Video 360 line item filtering Data pass Remarketing Dynamic targeting keys The correct answer is: Dynamic targeting keys Explanation: Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when you use numeric Campaign Manager IDs

Search Ads
360

• What configuration setting eliminates duplicate conversions between advertisers?
  Revenue Counter Action Shared Floodlight configuration The correct answer is: Shared Floodlight configuration Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from
• What is shown in the “Last sync” details tab? (select two)
  A list of campaigns modified A list of error types The number of errors during the sync The time that the sync occurred The correct answers are: The time that the sync occurred and The number of errors during the sync Explanation: Click the Last sync details tab to see: Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of
• Which three features can be used to integrate offline conversion data?(select three)
  Google Data Studio sFTP Bulksheets Search Ads 360 API The correct answers are: sFTP, Bulksheets, and Search Ads 360 API Explanation: Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions. Upload from a bulk sheet: Enter data about
• When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
  Campaign Placement Publisher Advertiser The correct answer is: Advertiser Explanation: If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the one-to-one relationship between Search Ads 360 and Campaign Manager. Read more here:
• When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
  2 weeks 3 months 1 week 3-4 weeks The correct answer is: 3-4 weeks Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue. Read more here: https://support.google.com/searchads/answer/7085426

Display & Video 360

• What is the difference between Programmatic Guaranteed deals and preferred deals?
  Programmatic Guaranteed deals are incompatible with conversion pixels Preferred deals have required minimum spend Preferred deals do not allow targeting edits in Display & Video 360 Programmatic Guaranteed deals have required minimum spend The correct answer is: Programmatic Guaranteed deals have required minimum spend Explanation: Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific
• What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
  Select the deal from the the insertion order’s Inventory Source targeting Add the Deal ID in the advertiser’s Basic Details Find the deal in Marketplace and assign the creative In My Inventory, find the deal and select configure The correct answer is: In My Inventory, find the deal and select configure Explanation: Sign in to your Display & Video 360 account. Select Inventory > My
• At what levels can pacing be set?
  Line item and ad group Campaign and line item Campaign and insertion order Insertion order and line item The correct answer is: Insertion order and line item Explanation: Pacing is set at insertion order and line item level. Pacing is the rate at which a budget is spent. Read more here: https://support.google.com/displayvideo/answer/3114676
• When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
  Time and Day Demographics Geography Keyword The correct answer is: Keyword Explanation: Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with an inventory consisting of new or frequently changed content (for example, news and social media
• Where can an advertiser set their campaign goal?
  Partner Settings Line Item Basic Details Insertion Order Default Targeting Campaign Settings The correct answer is: Campaign Settings Explanation: Advertisers can set their campaign goal in the setting of the campaign.

Creative Certification

• What feature can be used to target multiple columns in a feed one at a time?
  Rotation priority Trafficking rules Feed priority Prioritized rules The correct answer is: Prioritized rules Explanation: Checking that box means that for that particular filterable column, an empty cell means that any value is eligible. This is typically used for the default rule. However, if you have a setup where multiple columns are getting filtered in one rule, it may make sense to check this box,
• Which two options must be true to use open optimization? (select two)
  Only one row in the feed must be eligible to be served The dynamic feed must include a row with “optimize” in the cell More than one row in the feed must be eligible to serve In “Step 3: Manage Rules” rotation must be set to “Optimized” Correct answers are: More than one row in the feed must be eligible to serve and In “Step
• What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?
  QA Helper extension Google Web Designer IAB VAST tag tool Creative Preview app The correct answer is: Creative Preview app Explanation: Creative Preview is an Android and iOS mobile app for previewing mobile creatives. Use Creative Preview to test ads on mobile phones and tablets using supported mobile ads SDKs. Creative Preview works with DoubleClick Studio, Campaign Manager (DCM), Bid Manager, and Ad Exchange. Some
• Echo remarketing uses dynamic content from what source?
  A feed The creative code Dynamic rules Custom Floodlight variables The correct answer is: Custom Floodlight variables Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the web pages where you want to track user activity. The Floodlight tags must be created in the same Campaign Manager account where you’ll push your dynamic creatives. Each Floodlight
• What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
  Display & Video 360 line item filtering Data pass Remarketing Dynamic targeting keys The correct answer is: Dynamic targeting keys Explanation: Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when you use numeric Campaign Manager IDs

Google Analytics

• What campaigns require manual tags on destination URLs for tracking?
  Email campaigns require manual tags on destination URLs for tracking.
• What is a “secondary dimension” in Google Analytics?
  A “secondary dimension” is An additional report dimension for more specific analysis in Google Analytics. It is a key value that provides an additional level of sorting and/or aggregation in your report.
• When does the tracking code send an event hit to google analytics?
  Every time a user performs an action with event tracking implemented, the tracking code sends an event hit to Google Analytics.
• What feature must be enabled to use Multi-Channel Funnels?
  To use Multi-Channel Funnels you must need to enable Goals or Ecommerce.
• Sharing a Custom Report will share the report configuration and data included in the report.
  False. When you share a Custom Report, only the configuration information is shared. Your data remains private.

Waze Ads Fundamental

• Waze Ads can help businesses who are looking to. Select All Correct Responses
  Waze Ads can help businesses who are looking to promote a new location, promote a special offer, or increase familiarity. Build location awareness Increase sales Promote a product Promote a special offer The correct answers are: Build location awareness, Increase sales, Promote a product, and Promote a special offer Waze helps businesses of all sizes
• Waze can help you grow your business by ____ (select all that apply) Select All Correct Responses
  Waze can grow your business by helping to promote a new location, promote a special offer, or increase familiarity with your brand. Posting new hire fun facts Prompting a new location Promoting a special offer Increasing familiarity with your brand The correct answers are: Prompting a new location, Promoting a special offer, and Increasing familiarity
• Waze uses the context of a user’s drive to deliver advertising in the most relevant in-car moments.
  False True The correct answer is: True Insights from Waze can predict driver behavior and help you reach your customers at the most relevant and meaningful in-car moments.
• What feature helps add additional information about your business to your ad creative helps you to promote a drive-thru or curbside pickup at your location
  Location Personalities allow you to highlight what your locations have to offer before your consumer arrives by assigning a badge indicating drive-thru or curbside pickup. Personality Icons Drive-thru personalities Location Icons Location Personalities The correct answer is: Location Personalities Location Personalities allow you to highlight what your locations have to offer before your consumer arrives
• Business descriptions are most optimal when they’re ___ characters
  Business descriptions are most optimal when they’re 60 characters. 80 90 100 60 The correct answer is: 60 Business Related Descriptions: Long Descriptions have an optimal length of 60 characters and a max length of 80 characters. This is a text section created to describe your business, to promote your offer, or a space to include

Google Adsense

• Google Adsense Revenue Down – Check the following metrics to understand the reason
  If you are facing a downfall in your Adsense revenue, this is how you can identify the real cause of decrement. Check the following 5 points: Compare the impression number with previous time: If your numbers are less than the previous time, check the reasons of it. It may be due to seasonal changes or
• The discrepancy in Adsense and Analytics click numbers
  Google Adsense does not report fake clicks or remove fake clicks from the account or whereas analytics keeps a record of all clicks. This is the main reason for click number discrepancy. How to resolve this discrepancy issue You can not completely get rid of this issue but counter it at some level. Create a
• Ad inserter – How to configure this AdSense plugin with your WordPress:
  I used to implement AdSense code manually. After a year I found a good plugin for inserting AdSense code in WordPress. Ad Inserter: This is a very good plugin to insert AdSense script anywhere in your website. You really need to be a coder to place the code in sections of WordPress. The plugin take
• Adsense Revenue is Down – Big Drop in Recent Days
  If you are noticing a drop in your adsense earning, please check these points. Your content is no more relevant to Advertiser. Advertisers’ ROI (return on investment) is negative. That’s why good advertisers are excluding your website from the list of websites where the ads are supposed to be shown. You will get the revenue