For your client who designs sneakers and prioritizes brand exposure, in Search Ads 360, you should set up an impression share brand strategy.
- You should set up return on investment (ROI).
- You should set up return on ad spend (ROAS).
- You should set up total number of clicks.
- You should set up impression share.
The correct answer is: You should set up impression share
Explanation: When the primary goal is to enhance brand visibility, especially targeting the Search Network, the Target Impression Share bid strategy is a crucial tool. This strategy automatically adjusts bids to help reach the set Impression Share objective. It’s designed to boost the visibility of ads, ensuring they appear at the absolute top of the page, at the top, or anywhere on the search results page. Target Impression Share can be applied as a standard strategy in a single campaign, specifically for Google Ads client accounts, or as a portfolio strategy across multiple campaigns for all client accounts. By employing Target Impression Share bidding, your client’s ads are more likely to gain maximum visibility, effectively increasing brand exposure. This strategy optimizes bids across all campaigns that use it, aligning with the goal of achieving the desired impression share for your client’s sneaker brand.
Read more here: https://support.google.com/sa360/answer/9915292