If a Programmatic Guaranteed deal with a major clothing line was scheduled to go live today but no impressions or spend were recorded in Display & Video 360, the first step to take in the Deal Troubleshooter is to ensure that incoming bid requests are checked.
- Make sure your deal complies with publishers.
- Make sure the line item for potential targeting issues is checked.
- Make sure potential reach issues are checked.
- Make sure incoming bid requests are checked.
The correct answer is: Make sure incoming bid requests are checked
Explanation: Verifying incoming bid requests is a critical initial step in the troubleshooting process, as it helps confirm whether the deal is receiving the necessary requests that trigger ad impressions. If bid requests are not being received as expected, this could be the reason for the lack of impressions and spend, indicating an issue at the start of the ad serving process.
Read more here: https://support.google.com/displayvideo/answer/6292894