Search Ads 360 can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.
- Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager
- Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query
- Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query
- Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query
The correct answer is: Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query
Detailed Answer: The integration capabilities of Search Ads 360 with other Google products are extensive and beneficial. It integrates seamlessly with Display & Video 360, allowing the use of a single set of Floodlight tags for tracking conversions across various channels. With Google Analytics 4, Search Ads 360 enables the creation of sophisticated bid strategies and the application of non-last-click attribution models. Integration with Looker Studio allows for native reporting of Search data, aiding in the centralization of business intelligence. Furthermore, BigQuery integration provides the opportunity for deeper analysis and insights from Search Ads 360 data, offering advanced data exploration and reporting capabilities. These integrations collectively enhance the efficiency and effectiveness of digital advertising strategies through Search Ads 360.
Chapter 1: Get to Know Search Ads 360