One significant benefit of using Google Analytics 4 (GA4) to pass data back to Search Ads 360 for clients is that it automates workflows.

• It tracks performance.
• It applies budget bid strategies.
• It optimizes keyword creations.
• It automates workflows.

The correct answer is: It automates workflows

Explanation: The integration of GA4 with Search Ads 360 streamlines and automates various aspects of campaign management. Clients can utilize the data from GA4, along with custom conversion columns and automated rules, to significantly reduce manual tasks in their workflow. By linking Google Analytics with Search Ads 360, clients gain the ability to report on GA4 data directly within Search Ads 360. This integration simplifies the workflow, making it more efficient and effective in managing and optimizing digital marketing campaigns.

Chapter 16: Use Search Ads 360 and Google Analytics 4