creative certification exam answersheet

What feature can be used to target multiple columns in a feed one at a time?

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Rotation priority Trafficking rules Feed priority Prioritized rules The correct answer is: Prioritized rules Explanation: Checking that box means that for that particular filterable column, an empty cell means that any value is eligible. This is typically used for the default rule. However, if you have a setup where multiple columns are getting filtered in … Read more

What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?

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QA Helper extension Google Web Designer IAB VAST tag tool Creative Preview app The correct answer is: Creative Preview app Explanation: Creative Preview is an Android and iOS mobile app for previewing mobile creatives. Use Creative Preview to test ads on mobile phones and tablets using supported mobile ads SDKs. Creative Preview works with DoubleClick … Read more

What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

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Display & Video 360 line item filtering Data pass Remarketing Dynamic targeting keys The correct answer is: Dynamic targeting keys Explanation: Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors … Read more

In what section of Studio can users upload and manage ad files?

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Admin Dynamic Content Assets Creative The correct answer is: Creative Explanation: After you’ve added a creative, continue to the Manage Files screen and upload the files that power your ad. You can also add files already uploaded to the “Assets” tab to your creative. If you upload multiple image files, the first one is automatically … Read more

What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

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Expandable creative Floating creative Interstitial creative Banner creative The correct answer is: Banner creative Explanation: A banner creative is the most basic ad format. It appears within set borders on a page and doesn’t expand or cover other page content. Banner creatives can serve in desktop browsers, mobile web browsers, or in mobile apps. Read … Read more

In what section of Studio can users create and manage dynamic profiles?

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Creative Admin Assets Dynamic Content The correct answer is: Dynamic Content Explanation: Before you can create a dynamic profile, the Studio account admin on your team must enable dynamic content for the advertiser. Click Dynamic Content. Click Enable advertiser for dynamic content. On the page that loads, select the Studio Account and Advertiser you want … Read more

What values are included in the targeting column of a remarketing feed?

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Floodlight custom variable (“u-var”) values Third-party cookie values The advertiser’s cookie values Floodlight audience list IDs The correct answer is: Floodlight audience list IDs Explanation: Before you can begin to build your dynamic creative, you first need to add Floodlight tags to the web pages where you want to track user activity. The Floodlight tags … Read more

Which three elements are required for a dynamic creative? (select three)

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Asset Library Dynamic content Studio creative Studio profile The correct answers are: Studio creative, Dynamic content, and Studio profile Explanation: Dynamic creatives are built with Studio, which seamlessly integrates with Campaign Manager. Dynamic creatives are made up of: Creative assets An HTML creative file that frames your dynamic images, videos, copy, and more. Studio profile … Read more

What step must be taken before initiating a fullscreen expansion?

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Add a polite loader Establish a connection to your dynamic feed Determine the size of the screen Check that the Enabler has been initialized The correct answer is: Check that the Enabler has been initialized Explanation: An HTML5 expand to fullscreen creative is an expanding ad with two sizes, an initial collapsed size, and a … Read more

Which two methods can be used to connect dynamic data to an element in the creative?(select two)

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Custom Floodlight variables Binding in Campaign Manager Binding in Google Web Designer Custom JavaScript The correct answers are: Binding in Google Web Designer and Custom JavaScript Explanation: Custom Javascript and Binding in Google web Designer are the two methods that can be used to connect dynamic data to an element in the creative.

Which two methods can be used to build dynamic creatives for Studio? (select two)

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Adobe Edge Animate Libraries such as jQuery or CreateJS Google Web Designer Hand-coded HTML + JavaScript The correct answers are: Google Web Designer and Hand-coded HTML + JavaScript Explanation: You can build HTML5 creatives for Studio using the Studio’s HTML5 SDK with your favorite code editor, an authoring tool like Google Web Designer, or Studio … Read more

What steps should be taken under Manage Data to upload a new feed to the Studio profile?

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Select New Feed and then click “Start import” Select an existing source and update the content with the new feed Select “New profile field” and enter a name in the text field Select New Content, then Content source, and click “Start import” The correct answer is: Select New Content, then Content source, and click “Start … Read more

How many Studio profiles can a dynamic creative be linked to?

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2 Unlimited 3 1 The correct answer is: 1 Explanation: Dynamic creatives are built with Studio, which seamlessly integrates with Campaign Manager. Studio profile A set of rules and a map between creative elements and the content, created in Studio. Within a profile, you can add the profile fields or dynamic feeds needed for your … Read more

What are two creative elements that can be dynamic? (select two)

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Creative type Ad border Clickthrough URLs Text The correct answers are: Clickthrough URLs and Text Explanation: Clickthrough URLs and Text are two of many elements that can be dynamic. You can swap any element in a dynamic creative, including call-to-action (CTA) text, exit URLs, images, and more. You can swap creative content either manually (using profile … Read more

In what product are dynamic targeting keys created?

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Studio Display & Video 360 Search Ads 360 Campaign Manager The correct answer is: Campaign Manager Explanation: Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives, and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when … Read more

Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

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Impression-to-view rate Designated weights Click-through rate (CTR) Click-through-conversion rate The correct answers are: Click-through rate (CTR) and Click-through-conversion rate Explanation: Creative performance is calculated based on clickthrough rate (CTR), and if the creative is assigned to a Campaign Manager ad that’s being optimized for conversion rate (CVR), the conversion rate is also factored in. View-through … Read more

Which three rotation settings are available in Studio? (select three)Select All Correct Responses

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Sequential Weighted Random Optimized The correct answers are: Weighted, Random, and Optimized Explanation: In the Rotation drop-down, select a dynamic rotation option. Rotation options only apply when the filtering rule or dynamic strategy above results in more than one eligible row. For example, if you’re a geo-targeting feed that includes more than one eligible row … Read more

What field type is used for data pass targeting in a dynamic profile?

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Campaign Manager Site ID Remarketing Value Display & Video 360 Line Item Id Custom value The correct answer is: Custom value Explanation: Add the data pass column After following the general feed instructions, make sure to add a column for the data that will be passed from the publisher (e.g. user_segment, travel_destination, etc.). Read more … Read more

When a feed contains a column of dynamic clickthrough URLs, what function will a handcoded creative use?

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Enabler .clickthrough() Enabler .exit() Enabler .exitOnQuery() Enabler .exitOverride() The correct answer is: Enabler .exitOverride() Explanation: Add the code to connect the dynamic data to the individual elements within your creative such as text, images, and exit URLs. Be sure to add the code after the Enabler has already been initialized. Example: Setting dynamic click-through URL … Read more

What action occurs when assets are uploaded to the Creative section?

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Assets are automatically resized Creatives are delivered to Campaign Manager for trafficking Assets are shared across all advertisers in the Studio account Assets are copied to the Asset Library The correct answer is: Assets are copied to the Asset Library Explanation: Once you’ve uploaded your assets, you’ll see them in your Asset Library folder along … Read more

When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

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Re-upload the feed Retransform the feed Confirm the feed is complete with no warnings Check if the correct feed filtering parameters were applied in the preview panel The correct answer is: Check if the correct feed filtering parameters were applied in the preview panel Explanation: The error is received when correct feed filtering parameters are … Read more

Which two targeting types are supported in Studio for dynamic creatives? (select two)Select All Correct Responses

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Device targeting Language targeting Geo-targeting Audience targeting The correct answers are: Geo-targeting and Audience targeting Explanation: Geo-targeting and Audience targeting are the two types supported for dynamic creatives in the studio. Read more here:https://support.google.com/richmedia/answer/2877150

What is the method most often used to define the dynamic content for a creative?

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Campaign Manager Code within the creative External API Spreadsheet The correct answer is: Spreadsheet Explanation: To make a creative dynamic, you connect a list of different content options (typically stored in a spreadsheet), with containers in your creative that hold text, images, or video. These containers are mostly divs or other HTML elements. You can … Read more

To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

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Pipe (“|”) Comma (“,”) Percent sign (“%”) Semi-colon (“;”) The correct answer is: Comma (“,”) Explanation: If one row of content is targeted to multiple Campaign Manager ID values, just comma-separate them. For example, to target Placement IDs 1234, 2345, and 3456, list the values like this in the feed: 1234,2345,3456. Read more here:https://support.google.com/richmedia/answer/3454860

In what section of Studio is user access managed?

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Dynamic Content Assets Creative Admin The correct answer is: Admin Explanation: Click Admin. If you don’t see an Admin option in the navigation bar, you don’t have account admin permissions. Contact your company admin to perform these tasks or to grant you admin rights. Select your advertiser account from the list. The advertiser’s profile appears, … Read more

In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

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Publish the creative to Campaign Manager Set up the reporting dimensions Review the preview sheet Generate the code The correct answer is: Generate the code Explanation: In the dynamic workflow after managing the data and rules, the next step to set up a dynamic creative is to generate the code.

Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)Select All Correct Responses

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Code within the creative Reporting dimensions in Studio Targeting rules in Studio Rotation options in Studio The correct answers are: Targeting rules in Studio and Rotation options in Studio Explanation: Targeting rules in Studio and Rotation options in Studio determine which dynamic content is selected by the ad server to send to the creative.

Which types of assets can be used in Studio? (select two)Select All Correct Responses

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.tiff .eps .jpg .png The correct answers are: .jpg and .png Explanation: When you navigate to a folder that contains assets, you’ll see the assets listed in the Asset Library. Each asset uploaded to the Asset Library or synced over from the Creatives tab will be identified with a special icon. Read more here:https://support.google.com/richmedia/answer/6011683

Which three components are available in Google Web Designer? (select three)Select All Correct

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Counters Maps YouTube Video Player Tap Area The correct answers are: Maps, YouTube Video Player, and Tap Area Explanation: Google Web Designer is an advanced web application that lets you design and build HTML5 creatives using an integrated visual and code interface. Components are pre-built modules that let you add specific functionality to your ads … Read more

What does optimization prioritize when used for dynamic creatives?

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The best performing placement in Campaign Manager The best performing creative in Campaign Manager The best performing columns in the feed The best performing rows in the feed The correct answer is: The best performing rows in the feed Explanation: “Open: Open optimization selects the highest performing row on any given impression. Use this option … Read more

What is the proper format for geo-targeting a location in a feed?

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Los Angeles,United States Los Angeles,United States,California Los Angeles,California Los Angeles, California, United States The correct answer is: Los Angeles, California, United States Explanation: “Los Angeles, California, United States” is the proper format for geo-targeting a location in a feed. Read more here:https://support.google.com/richmedia/answer/3401041

Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)Select All Correct Responses

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Canonical geolocation Floodlight ID Site ID Placement ID The correct answers are: Placement ID and Site ID Explanation: Dynamic creatives can use Campaign Manager attributes to dynamically update ads based on the specifics of each impression, allowing advertisers to tailor each impression to match their media buy. Campaign Manager ID filtered dynamic creatives can use … Read more

Which two capabilities are possible with dynamic preview sheets? (select two)Select All Correct Responses

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Editing within the preview sheet Ability to download and share as a PDF file Bulk dynamic previews via .csv import External sharing to stakeholders without Studio access The correct answers are: External sharing to stakeholders without Studio access and Bulk dynamic previews via .csv import Explanation: To share a preview sheet you’re viewing, click Share … Read more

Which two data types are NOT supported as dynamic elements? (select two)Select All Correct Responses

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Text Decimal numbers HTML5 animations Numerical fractions The correct answers are: Numerical fractions and HTML5 animations Explanation: Numerical fraction and HTML5 animations are not supported as dynamic elements. Please see the list of all supported elements on the link given below. Read more here:https://support.google.com/richmedia/answer/2877150

Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)Select All Correct Responses

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Expandable creative Banner creative Interstitial creative Floating creative The correct answers are: Interstitial creative and Floating creative Explanation: An interstitial is an ad that either floats on a webpage or fills the screen on a mobile device. Desktop interstitials can move with content or stay locked on a page as the user scrolls. Read more … Read more

To preview a creative on a blank page, what option should be selected from the dropdown?

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On screen Sample website Custom URL Blank page The correct answer is: Blank page Explanation: When you first preview a creative, it will display automatically on a blank screen in Desktop mode. Use the drop-down menus at the top to change how the preview is displayed. To view the creative on a blank page, select … Read more

To create a dynamic profile, what steps must be taken in the Dynamic Content section?

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Go to Studio Campaign, upload a dynamic creative, and click “Save” Add the dynamic Enabler code from the Generate Code section to the creative Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile” Under the advertiser, click “New Profile,” update the name then click “Create” The correct answer is: Under the … Read more

Which two video formats can be built as Rich Media in Studio? (select two)Select All Correct Responses

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Video Ad Serving Template (VAST) YouTube TrueView Video Player-Ad Interface Definition (VPAID) In-banner video MPU The correct answers are: Video Player-Ad Interface Definition (VPAID) and In-banner video MPU Explanation: VPAID stands for Video Player-Ad Interface Definition. A VPAID creative is displayed in an a publisher’s in-stream video player (like the YouTube player), and typically includes … Read more

Which two columns are required in a feed? (select two)Select All Correct Responses

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Headline text Clickthrough URL Unique ID Reporting label The correct answer is: Reporting label Explanation: To start a new feed, you’ll need to add the following columns. Dynamic feeds can contain a maximum of 300,000 rows and 100 columns. Unique_ID: Each row of content must be populated with a unique value in this column. This … Read more

When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)Select All Correct Responses

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Creatives that use the asset A preview of the individual asset Dynamic path Asset dimensions The correct answers are: Dynamic path, Asset dimensions, and A preview of the individual asset Explanation: When you check the box to the right of the asset name, a File Details Page displays on the right side of the window. … Read more

Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)Select All Correct Responses

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XLS Google Merchant Center Google Spreadsheets CSV Correct answers are: Google Merchant Center, Google Spreadsheets, and CSV Explanation: Supported feed formats: Google spreadsheet (recommended) CSV (Comma-separated values) XML Read more here:https://support.google.com/richmedia/answer/3399836

What are three benefits of filtering by creative dimensions?Select All Correct Responses

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Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview Easier to remove and add creative sizes in the feed Allows for less columns which reduces the dynamic response data sent from the ad server to the creative Lets dynamic campaigns scale as more creative sizes are added Correct … Read more

What dynamic strategy allows flight scheduling of dynamic creatives?

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Dynamic targeting keys Weighted rotation Campaign Manager Placement ID Start and end date scheduling The correct answer is: Start and end date scheduling Explanation: Start and end date scheduling (sometimes referred to as flighting) is an advertising strategy that lets an advertiser set a schedule for when different content displays in the ad. There are … Read more

Which two preview types can be used to generate a dynamic preview? (select two)Select All Correct Responses

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Filter by reporting label Filter by feed element name Filter by dynamic criteria Filter by row ID The correct answers are: Filter by dynamic criteria and Filter by row ID Explanation: The preview will be blank until you add filters. You can filter based on the dynamic criteria (or rules) defined in your dynamic profile … Read more

What feature allows users to create a dynamic field without needing to upload a feed?

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Constant matching Filter by feed row ID Feed scheduling Profile field The correct answer is: Profile field Explanation: Use profile fields to manually update the content of a dynamic element without editing your creative’s code. For example, you may want to be able to update a headline after your campaign is already live. If you … Read more

When you have multliple images to support different creative sizes within a single profile, what action should be taken?

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Use a single image and Studio will resize automatically Upload the images to Asset Library to generate the different creative sizes Create one feed per ad size Create one feed and filter by creative dimensions The correct answer is: Create one feed and filter by creative dimensions Explanation: Filtering by the size of the creative … Read more

When should the dynamic creative be uploaded to Studio?

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AFTER creating the feed and publishing the Studio profile AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile AFTER creating the feed, but BEFORE creating and publishing the Studio profile AFTER creating the feed and Studio profile, but BEFORE publishing the profile The correct answer is: AFTER creating the feed and … Read more

What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)Select All Correct Responses

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Ability to apply additional filtering logic to the Google Merchant Center feed Updates to the Google Merchant Center feed are automatically synced in Studio Built-in abilty to use Google’s recommendation engine No row limit for the Google Merchant Center feed Correct answers are: Updates to the Google Merchant Center feed are automatically synced in Studio, … Read more

What are two benefits of using dynamic creatives in Studio? (select two)Select All Correct Responses

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Ability to test different ad formats within one creative Ability to test different sizes within one creative Ability to build and traffic only one creative per ad size Ability to test different content within one creative Correct answers are: Ability to test different content within one creative and Ability to build and traffic only one … Read more

When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

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AFTER the Enabler has been initialized, and AFTER dynamic content is accessed BEFORE the Enabler has been initialized and dynamic content is accessed BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed The correct answer is: AFTER the Enabler has … Read more

What profile setting allows Studio to match more than one row on impression?

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Quantity Dependent selection Profile field Auto-filter The correct answer is: Quantity Explanation: The quantity setting of a dynamic profile is used to indicate the number of rows pulled from the feed on impression. A typical use case for setting the quantity > 1 is when you have a product feed. You may want to select … Read more

To build an expanding creative, which three panels must be included in the HTML? (select three)Select All Correct Responses

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Auto-expand Collapsed Main Expanded The correct answers are: Collapsed, Main, and Expanded Explanation: Two of the basic functions of an expanding creative are to help the website identify the object in your file that represents the collapsed panel and to determine the expanding direction. In the HTML, create three panels: Main panel: Contains both collapsed … Read more

When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

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Sequential rotation and prioritized rules Optimized rotation Weighted rotation Prioritized rules The correct answer is: Prioritized rules Explanation: Prioritized rules allow you to filter through a feed up to eight times to find the closest rule match. Read more here: https://support.google.com/richmedia/answer/4354926