An advantage of using Google Analytics 4 (GA4) for your sneaker customer is that it helps automate workflows in tracking the conversions of their new basketball sneaker release and integrating this data with Search Ads 360.
- Apply budget bid strategies
- Optimize keyword creations
- Track performance
- Automate workflows
The correct answer is: Automate workflows
Explanation: By using Google Analytics 4, your sneaker customer can significantly streamline their advertising processes. GA4’s integration with Search Ads 360 allows for the use of its data, custom conversion columns, and automated rules to simplify and automate the workflow. This integration means that the data from GA4, such as conversion tracking for the new basketball sneaker release, is directly reported in Search Ads 360. This seamless connection simplifies the customer’s workflow by reducing the need for manual data handling and analysis, thus enhancing the efficiency of their advertising campaign management. The automation and streamlined reporting lead to more informed decision-making and effective optimization of advertising strategies.
Chapter 16: Use Search Ads 360 and Google Analytics 4