You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. September 30, 2018September 27, 2017 N/A
A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is September 30, 2018September 27, 2017 N/A
You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client September 30, 2018September 22, 2017 N/A
Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns? September 30, 2018September 22, 2017 N/A
When covering the agenda at the beginning of a meeting, stating the purpose should be September 30, 2018September 21, 2017 N/A
I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client September 30, 2018September 21, 2017 N/A
During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. September 30, 2018September 20, 2017 N/A
Before the start of a meeting, thinking about the meeting’s desired outcome will: September 30, 2018September 20, 2017 N/A
When introducing yourself to a new client, it is important to share: September 30, 2018September 20, 2017 N/A
Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client? September 30, 2018September 19, 2017 N/A
You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next? September 30, 2018September 19, 2017 N/A
Why is it important to understand the expectations a client has of you? September 30, 2018September 19, 2017 N/A
A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings September 30, 2018September 19, 2017 N/A
Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. September 30, 2018September 19, 2017 N/A
Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because: September 30, 2018September 19, 2017 N/A
