You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores.

You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you: call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional … Read more

A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is

A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is: ask questions only if you did not gather enough information from your pre-call planning. ask “yes” or “no” questions to show credibility and avoid confusing the client. uncover the client’s pain points … Read more

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client

You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client? To sound smarter and show the client that you are more knowledgeable than he originally thought you were To … Read more

Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns?

Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns? “This sounds more like a concern your supervisor mentioned. Is that correct?” “It sounds like you are getting incorrect information. What is the role of the person who told you that?” “I … Read more

When covering the agenda at the beginning of a meeting, stating the purpose should be

When covering the agenda at the beginning of a meeting, stating the purpose should be: avoided, unless the client asks you why he is meeting with you. as fast as possible, so the client does not realize he is going to be sold. quickly covered, so the client knows you are still in control. client-oriented … Read more

I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client

“I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are: not beneficial, because clients do not need reassurance. helpful because they let the client … Read more

During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website.

During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this? There is no purpose to linking back to what the client said It gives you … Read more

Before the start of a meeting, thinking about the meeting’s desired outcome will:

Before the start of a meeting, thinking about the meeting’s desired outcome will: not be helpful and will cause you to overthink the meeting. be helpful, only if it will not increase the length of your meeting beyond what is necessary. be a waste of time, and you are already very busy. be helpful, because … Read more

When introducing yourself to a new client, it is important to share:

When introducing yourself to a new client, it is important to share: your name and a brief 15 minute overview of AdWords. your name and the product you think will benefit the client the most. your name, your role, and relevant experience in helping companies similar to the client. your name The Correct Answer is: … Read more