The tool in Search Ads 360 that allows you to plan, budget, manage your spend, and understand your campaign’s success is the Performance Center.
- Tools & Settings
- App Switcher
- Overview page
- Performance Center
The correct answer is: Performance Center
Explanation: The Performance Center in Search Ads 360 is designed to offer a comprehensive solution for managing digital advertising campaigns. It aids in the seamless management of spending, enabling you to keep track of your budget and optimize it effectively. Additionally, the tool provides capabilities for monitoring the pacing of your campaigns, ensuring that your advertising efforts are on track. Crucially, it also offers detailed insights into the success of your campaigns across various search engines, allowing you to understand the impact of your strategies and make informed decisions. This integrated approach ensures that you can effectively plan, execute, and assess your campaigns, maximizing their potential for success.
Chapter 5: Explore Search Ads 360 Performance Center
Read more here: https://support.google.com/sa360/answer/10058344