How to maintain Google partner badge with latest 2021 policy?

Biggest change in the policy is that you need to have 50% of eligible users Google ads certified. It means you need to make your client do certification exams before bringing on Google Ads Manager account (Earlier know as MCC). This is not possible. How will you make him (your client) do the Google Ads … Read more

How to maintain 50% eligible users’ condition to maintain and save Google Partner Badge?

Let’s say you have 4 employees and 20 clients linked in your Google Ads manager account. The total number is (4 + 20) 24. So you need at least 12 users Google ads certified. Formula to calculate the number of dummy accounts required to maintain your Google Partner Badge: FORMULA 1: (E+C)/2 = D FORMULA … Read more