You can explain to your gourmet pet-food distributor client that optimized targeting is an audience expansion solution utilizing Google AI to go beyond manually selected audiences to enhance their launch campaign.
- By saying that optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
- By saying that optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
- By saying that optimized targeting uses one’s own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
- By saying that optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
The correct answer is: By saying that optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences
Explanation: Optimized targeting represents an advancement in audience expansion tactics. It employs Google’s AI to analyze and utilize signals beyond those chosen manually, aiming to improve campaign performance in line with the line item’s key performance indicators and the selected bidding strategy. This method helps in reaching potential users that may not have been captured through manual targeting techniques. Essentially, it allows for the discovery of new audience segments, fine-tuning the campaign’s reach based on conversion data to effectively drive brand awareness, increase product consideration, or boost conversions for the upcoming product launch.
Read more here: https://support.google.com/displayvideo/answer/12060859
Chapter 14: Use Optimized Targeting with Display & Video 360