You should tell your bridal design client that their Search Ads 360 campaign can have only one bid strategy.
- You tell them 10.
- You tell them three.
- You tell them five.
- You tell them one.
The correct answer is: You tell them one
Explanation: In Search Ads 360, a campaign must be managed under a single, unified bid strategy. It is not possible to implement multiple bid strategies within a single campaign. This approach ensures that the campaign’s bidding is consistent and aligned with the client’s specific advertising goals, whether they’re targeting conversions, clicks, or impressions. Having one bid strategy helps maintain a clear focus and direction for the campaign’s performance optimization.
Chapter 3: Meet Your Goals with Bid Strategies