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As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Shopping, short-form content, and streaming on TV are the YouTube trends you should tell your client about,

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When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, using target cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it optimizes bids to put the campaign’s message in front of as many relevant people as possible.

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How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

A Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy by optimizing bids to put the campaign’s message in front of as many relevant people as possible.

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If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, you should use bumper ads to achieve that goal.

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What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

You should use the In-Market Audiences solution for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

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