Income, infrastructure, reach, freedom are the four reasons why creators choose YouTube.

Creators choose YouTube for For infrastructure, reach, freedom, and income reasons.

Freedom, reach, infrastructure, income captures the four reasons creators choose YouTube.

A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

After using Google’s Video solutions to achieve your awareness, consideration, or action goals, you might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

The goal of your Google Video campaign is to grow consideration. Your bidding solution should optimize toward the “Views”.

Your goal is to grow consideration with a Google Video campaign. your bidding solution should optimize toward “Views”.

When planning a Google Video campaign with a consideration goal, your bidding solution should optimize toward view.

“Action” marketing objective you should choose if your goal was to increase scale and improve CPA performance and efficiency.

You have a goal to increase scale and improve CPA performance and efficiency. “Action” marketing objectives aligns to that goal.

If your goal is to increase scale and improve CPA performance and efficiency, you should choose “Action” as a marketing objective.

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Shopping, short-form content, and streaming on TV are the YouTube trends you should tell your client about,

are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

Extending the reach of video ads to a collection of leading publisher sites and apps is the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal.

You’ve decided to run a new Google Video campaign with an awareness goal. You should opt into Google Video partners because it can extend the reach of video ads to a collection of leading publisher site and apps.

it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness because it’ll extend the reach of video ads to a collection of leading publisher sites and apps.

When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, using target cost-per-thousand impressions (tCPM) is the optimal bidding strategy because it optimizes bids to put the campaign’s message in front of as many relevant people as possible.

A Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy by optimizing bids to put the campaign’s message in front of as many relevant people as possible.

You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website, “Book Now” call-to-actions (CTAs) you should use in the ad.

You’re making a video ad with the goal of driving reservations for a tourism company on their website. “Book now ” is the call-to-actions (CTAs) you should use in ad.

You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. You should use “Book now” call-to-actions (CTAs) in the ad.

Cross-platform and view-based are the two conversion types, you should capture in your reporting in order to measure the full value of your action campaigns.

To measure the full value of an action campaign, Cross-platform and view-based are the two conversion types that you should capture in your reporting.

You capture Cross-platform and view-based conversion types in your reporting to measure the full value of your action campaigns.

If this is your first time running a Video action campaign, you should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs 

If it’s your first time running a Video action campaign, you’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

If you are running a Video action campaign, start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

You’d use The Core Performance Metrics to measure how many people watched your video when You’re running a Google Video campaign with a consideration goal.

You should use core performance metrics if you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video.

If you’re planning to run a Google Video campaign with a consideration goal, you should use the Core performance metrics solution to measure how many people watched your video.

You should use Infinite Taxonomy Audiences when you want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually.

To reach people based on their interests without having to build or refresh those audiences, you should use Infinite Taxonomy Audiences for your Google Video campaign.

If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, you should use bumper ads to achieve that goal.

A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. You should use bumper ads to make this happen.

You should use Bumper ads to see the value in remarketing to audiences who saw it with memorable, shorter video ads.

Reach Planner can help with forecasting reach of your YouTube campaign alongside TV when doing media planning.

When doing media planning, the Reach Planner help forecast reach of your YouTube campaign alongside TV.

During media planning, The Reach Planner help with forecasting reach of your YouTube campaign alongside TV.

If you’re running a video action campaign, you should measure the full value with Google Ads conversion tracking and include lighter conversion events.

You’re planning to run a video action campaign, measure the full value with Google Ads conversion tracking and include lighter conversion events.

If you were planning to run a video action campaign, you’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

When making creative for a video action campaign repeat what you’re offering. This is considered as best practice.

If you were making creative for a video action campaign, you’d repeat what you’re offering. This is considered a best practice.

You should repeat what you’re offering. This is the best practice you should follow when making creative for a video action campaign.

You summarize the short-form content trend to a marketing expert, Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

You work at a marketing agency and your client is looking to understand the short-form content trend. You should summarize it as the short-form content acts as a discovery tool for audiences who also enjoy long-form content.

While working at a marketing agency, your client asks you to explain the short-form content trend. You should summarize it by explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.

You’re building a Google Video campaign with the goal of growing consideration for your brand. You should use the Video ad sequencing. Because it allows you to reinforce a message by telling a story through a series of videos.

If you’re building a Google Video campaign and your goal is to grow brand consideration, you should use video ad sequencing to reinforce a message by telling a story through a series of videos.

You would use video ad sequencing While building a Google Video campaign for consideration goals for your brand, because it lets you reinforce a message by telling a story through a series of videos.

Insights Finder and Find My Audience help you understand who your most valuable customers are on YouTube and how to reach them.

You use Insights Finder and Find My Audience when you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

The value of Insights Finder and Find My Audience is that they help you understand who your most valuable customers are on YouTube and how to reach them.

The three primary benefits of Reach Planner are reliable unique reach forecasts, media mix options, and fresh data.

Reach Planner has three primary benefits. Benefits include providing trustworthy unique reach forecasts, media mix options and fresh data.

Reach can provide trustworthy unique reach forecasts, media mix options, and fresh data.

for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences

To reach male users who are 35 to 44 years old with your Google Video campaign you should use the Demographics and Detailed Demographics audience solutions.

each homeowners who are 25 to 34 years old with your Google Video campaign

Demographics and Detailed Demographics audience solutions you should use to reach female users who are 18 to 24 years old with your Google Video campaign.

If you’re determining which audience solutions to use in your Google Video campaign with an awareness goal, the two recommended audience solutions are Affinity Audiences and Custom Audiences.

You should consider using the Affinity Audiences and Custom Audiences solutions if your marketing objective is to build awareness.

If your marketing objective is to build awareness,

With your Google Video campaign, you should use the Custom Audiences to reach people who use apps that are similar to yours.

You should use the Custom Audiences solution for your Google Video campaign if you want to enter key words based on interest or behaviors.

You should use Custom Audiences for your Google Video campaign, you want to reach people who browsed similar websites to yours.

Affinity Audiences is the solution that you should use to reach home docor enthusiasts with your Google Video campaign

If You want to reach cooking enthusiasts with your Google Video campaign, you should use Affinity Audiences solution.

You should use Affinity Audiences to reach outdoor enthusiasts with your Google Video campaign.

You should use the In-Market Audiences solution for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

The In-Market Audiences you should use if you want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

“In-Market Audiences” is used to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

The streaming trend, YouTube advertisers should be most aware of is that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

People are watching YouTube on connected TV devices, which further extends YouTube’s reach. This sentence accurately summarizes the streaming trend that YouTube advertisers should understand

YouTube advertisers should understand that people watch YouTube on connected TV devices, which further extends YouTube’s reach.

If your goal is to drive more conversions, you’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

To drive more conversions you should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. 

Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. This is how you should approach evaluating video action campaign performance to drive more conversions.

Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. This is how you should approach your audience strategy when setting up a video action campaign to convert intent into action.

When setting up a video action campaign to convert intent into action, you should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

You’re setting up a video action campaign to convert intent to action. You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

You should start with Customer Match, then expand to Affinity Audiences to run a video action campaign starting with lower-funnel audiences, then expanding.

Start with Customer Match, then expand to Affinity Audiences to run a video action campaign and want to start with lower-funnel audiences and then expand.

If you’re running a video action campaign that starts with lower-funnel audiences before expanding, you’d start with Customer Match, then expand to Affinity Audiences.

You should add a Product feed extension to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign.

You should use Product Feed Extension in the Video action campaign with the goal to drive more conversions in a simple and cost-effective way in a single automated campaign.

You should use “Product feed extension” to drive more conversions in a simple and cost-effective way in a single automated Video action campaign.

Skippable in-stream ads and in-feed video ads video ad formats are optimized to drive action and make it easier for potential customers in decision-making moments to take meaningful actions that can be measured.

Skippable in-stream ads and in-feed video ads are the two video ad formats, optimized for engagement and designed to help customers think of you first when they’re looking to buy.

Skippable in-stream ads and in-feed video ads video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

If a potential customer is in a decision-making moment Skippable in-stream ads and in-feed video ads are optimized to drive action and make it easier for them to take meaningful actions that you can measure.

Skippable in-stream ads and in-feed video ads are optimized to drive action among potential customers in decision-making moments.

You’d choose skippable in-stream ads and in-feed video ads if looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy.

You should use product and brand consideration in your Google Video campaign to achieve your goal of increasing retention and loyalty for your brand.

Product and brand consideration type of Google Video campaign you should use to increase purchase intent for your products.