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Video Advertising Exam

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

When the audience see interesting new content on the YouTube home feed, TrueView discovery ads enable advertisers to reach those audiences for consideration and interest.

Where on YouTube can TrueView video discovery ads run?

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

An advertiser can:

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

Call-to-action (CTA) overlays are compatible with:

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

Linking a YouTube channel to a Google Ads account lets you:

What can you use to connect with people based on their purchase intent?

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

True or False: More than one YouTube account can be linked to a Google Ads account.

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications

The best way to reserve an ad is to:

How can you launch Google Preferred and/or Mastheads ads?

What do earned actions measure?

What’s needed for an advertiser to set up a video ad campaign?

An advertiser can use a remarketing tag to target people who’ve:

How are rich media ads different from other ad formats?

How can an advertiser calculate the view rate of a video campaign?

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

You can see average video-view duration metrics in the:

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands

The standard companion banner size for TrueView in-stream ads on YouTube is:

Which can be done in YouTube Analytics?

People are added to an advertiser’s video remarketing list when they:

are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

TrueView in-stream ads can appear on:

What’s an example of a managed placement for a TrueView in-stream ad?

Video advertising on YouTube lets you:

What does linking an AdWords account to a YouTube account allow an advertiser to do?

TrueView Video Discovery ads run on

ads can be created and managed through AdWords.

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

Which of these remarketing lists can be used for a video campaign?

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

A client who wants to advertise before, during, or after popular videos on the Display Network should:

True or False: Advertisers can set bids per ad format

If someone clicks a TrueView video discovery ad, where do they land?

Why is average view frequency important to measure?

Which is a best practice for a successful TrueView in-stream ad?

In which TrueView format(s) can an advertiser use a companion banner?

An advertiser is charged for viewing a TrueView Discovery ad when someone:

Where would a call-to-action (CTA) overlay show?

Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

TrueView Video Discovery ads can run on:

TrueView in-stream ads and Video Discovery ads appear, respectively:

What are the targeting options for mastheads?

What is Google’s programmatic buying platform?

True or False: You can use contextual targeting with videos.

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

Video ads can run on:

video/TrueView campaigns can help advertisers optimize for:

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

Which can’t be added to a TrueView video?

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app

What’s the first step when determining the right video solution for your campaign?

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

A viewer can skip watching a TrueView in-stream ad after:

Video ads can appear on:

Which can an advertiser include in a TrueView video ad to increase interactivity?

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates

A TrueView Video discovery ad needs to be:

True or False: IP address exclusion is not available for TrueView campaigns

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

True or False: Video ads may appear in videos marked “Private” on YouTube.

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

A click on a companion banner:

When is someone added to an advertiser’s video remarketing list?

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

Which of these formats can be booked cross-screen (mobile and desktop)?

A TrueView in-stream ad view is counted when a viewer:

With a Masthead ad, an advertiser can reserve:

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

True or False: YouTube remarketing lists can be used with standard text and display ads.

What percentage of video views on YouTube come from mobile devices?

With YouTube Analytics, you can track metrics on:

TrueView video campaigns can include:

What does average view frequency measure?

Which ad rotation option can’t be used for video campaigns?

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

Which of these can be created to run on the Display Network?

An advertiser who wants to target specific categories of video content on the Display Network should:

What is masthead billing based on?

What’s the maximum length a TrueView video ad can be?

What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

Which devices can an advertiser target with a mobile video masthead?

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

Which targeting methods can be used with TrueView ads?

The most effective way to control the number of times someone sees an ad is by:

If your client wants to pay only when someone views an ad, you should use:

TrueView video ads can be especially effective for driving what goals?

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