Video Advertising Exam

If someone clicks a TrueView video discovery ad thumbnail, where do they land? The advertiser’s website The advertiser’s YouTube Masthead The ad’s destination URL The video on the YouTube watch page or advertiser’s channel Correct answer is: The video on the YouTube watch page or advertiser’s channel Google Video Advertising Exam – All Q&As * … Read more

Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?Corrected It can be set up in Google Ads in a … Read more

An advertiser can: A) remarket video ads from the Google Search Network on the Google Display Network B) target viewers who are watching competitors’ ads on YouTube C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response D) combine an AdWords remarketing list with a video remarketing list The … Read more

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign? Corrected Add the remarketing list to his campaign Link his current Google Ads account to his existing YouTube channel … Read more

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at? Sales and purchase intent lift Clicks, calls, and sign-ups View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Correct answer is: Views, impressions, unique … Read more

Call-to-action (CTA) overlays are compatible with: A) TrueView in-stream ads only B) TrueView in-display ads only C) TrueView in-display ads that are at least 30 seconds long D) any TrueView ad format The correct answer is: D) any TrueView ad format Explanation: CTA overlays are available for TrueView in-stream ads or in-display ads. Once someone … Read more

What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience? You can reach a targeted audience on YouTube and with partners across the Google Display Network. You can measure your success using the powerful video performance tools AdWords Video Analytics and … Read more

Linking a YouTube channel to a Google Ads account lets you: manage one channel from one Google account manage multiple channels from one Google account use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts manage one channel from one Google account and let multiple people manage a channel … Read more